Up&Up Men's Daily Multivitamins supplement bottle
Up&Up

Men's Daily Multivitamins Review

What We Researched
21 active ingredients analyzed · 11 inactive ingredients decoded · 3 brand certifications checked · Last updated: Aug 2026
91
Product Score Excellent
76
Brand Score Fair

Two independent scores — the product and the brand behind it, never blended into one number. See our methodology.

Product Analysis

Transparency Excellent

Supplement Facts

IngredientAmount% DV
Vitamin D 25 mcg
Thiamin 1.32 mg
Vitamin E 15 mg
Riboflavin 1.43 mg
Vitamin C 99 mg
Magnesium 120 mg
Vitamin A 900 mcg RAE
Vitamin K 30 mcg
Folate 400 mcg DFE
Pantothenic Acid 15.5 mg
Vitamin B12 6.24 mcg
Copper 0.9 mg
Iodine 150 mcg
Zinc 11 mg
Selenium 55 mcg
Manganese 2.3 mg
Chromium 35 mcg
Lycopene 300 mcg
Niacin 17.6 mg
Biotin 43 mcg
Calcium 210 mg
Bioavailability Very Good

Absorption Rating

  • Vitamin D Good
  • Thiamin Good
  • Vitamin E Good
  • Riboflavin Good
  • Vitamin C Fair
  • Magnesium Good
  • Vitamin A Good
  • Vitamin K Good
  • Folate Fair
  • Pantothenic Acid Good
  • Vitamin B12 Fair
  • Copper Fair
  • Iodine Good
  • Zinc Fair
  • Selenium Good
  • Manganese Good
  • Chromium Fair
  • Lycopene Good
  • Niacin Good
  • Biotin Good
  • Calcium Good
Other Ingredients Excellent

Fillers & Additives

  • Butylated hydroxytoluene
  • Calcium Carbonate
  • Microcrystalline Cellulose
  • Maltodextrin
  • Carnauba Wax
  • Croscarmellose Sodium
  • Hypromellose
  • Magnesium Stearate
  • Magnesium Oxide
  • Calcium Silicate
  • Stearic Acid
Efficacy Very Good

Dosage Analysis

  • Vitamin D 25 mcg Effective
  • Thiamin 1.32 mg Effective
  • Vitamin E 15 mg Effective
  • Riboflavin 1.43 mg Effective
  • Vitamin C 99 mg Effective
  • Magnesium 120 mg Under-dosed
  • Vitamin A 900 mcg RAE Effective
  • Vitamin K 30 mcg Under-dosed
  • Folate 400 mcg DFE Effective
  • Pantothenic Acid 15.5 mg Effective
  • Vitamin B12 6.24 mcg Effective
  • Copper 0.9 mg Effective
  • Iodine 150 mcg Effective
  • Zinc 11 mg Effective
  • Selenium 55 mcg Effective
  • Manganese 2.3 mg Effective
  • Chromium 35 mcg Effective
  • Lycopene 300 mcg Under-dosed
  • Niacin 17.6 mg Effective
  • Biotin 43 mcg Effective
  • Calcium 210 mg Under-dosed

Supplement Facts

Ingredient Amount % Daily Value
Vitamin D 25 mcg
Thiamin 1.32 mg
Vitamin E 15 mg
Riboflavin 1.43 mg
Vitamin C 99 mg
Magnesium 120 mg
Vitamin A 900 mcg RAE
Vitamin K 30 mcg
Folate 400 mcg DFE
Pantothenic Acid 15.5 mg
Vitamin B12 6.24 mcg
Copper 0.9 mg
Iodine 150 mcg
Zinc 11 mg
Selenium 55 mcg
Manganese 2.3 mg
Chromium 35 mcg
Lycopene 300 mcg
Niacin 17.6 mg
Biotin 43 mcg
Calcium 210 mg

Other Ingredients

Inactive ingredients used in manufacturing. All rated for safety.

Butylated hydroxytoluene Unknown
Calcium Carbonate Safe

Acts as a filler and provides supplemental calcium.

Microcrystalline Cellulose Safe

Adds bulk to small-dose supplements to make tablets/capsules a manageable size.

Maltodextrin Generally_safe

Helps carry and stabilize active ingredients. Provides bulk.

Carnauba Wax Safe

Provides a glossy, protective coating on tablets.

Croscarmellose Sodium Safe

Helps tablets break apart and dissolve quickly in the stomach.

Hypromellose Safe

Forms vegetarian capsule shells. Dissolves easily in the stomach.

Magnesium Stearate Safe

Prevents ingredients from sticking to manufacturing equipment during tableting.

Magnesium Oxide Generally_safe

It is used to provide magnesium, an essential mineral.

Calcium Silicate Safe

Prevents ingredient clumping during manufacturing.

Stearic Acid Safe

Helps ingredients flow smoothly through manufacturing equipment.

Brand Trust Report
Up&Up

Founded 2009 · Minneapolis, Minnesota, United States · 295 products · target.com/b/up-up/-/N-5v60y

Certifications

3 certifications
Nsf Gmp Verified Source
NSF Contents Certified Verified
Gluten-Free Certified Verified

Transparency

3 claims
Third Party Testing Claim — Claimed
In House Testing — Claimed

Violation History

6 incidents
Lawsuit Failure to disclose the presence of heavy metals in prenatal vitamins.2022Source
Lawsuit Failure to disclose the presence of heavy metals in prenatal vitamins.2022Source
Recall Up and Up Childrens Acetaminophen2021-10-26Source
Lawsuit Deceptively marketing biotin supplements with unsubstantiated health claims.2017Source
Lawsuit Falsely marketing the health benefits of biotin supplements.2017Source
Recall Up&Up Multipurpose Solution2010-12-22Source
Related Supplements
Frequently Asked Questions
Is Up&Up Men's Daily Multivitamins a good supplement?

Up&Up Men's Daily Multivitamins received a product quality score of 91/100 in GoodSupp's independent analysis, placing it in the top tier of supplements we've analyzed. The product contains 21 active ingredients with 100 servings per container. Of the 11 inactive ingredients, 8 are rated safe and 0 are flagged for review. The manufacturer, Up&Up, holds a brand trust score of 76/100 with 3 verified certifications including Nsf Gmp, NSF Contents Certified, Gluten-Free Certified.

What are the ingredients in Up&Up Men's Daily Multivitamins?

Up&Up Men's Daily Multivitamins contains 21 active ingredients: Vitamin D (25 mcg), Thiamin (1.32 mg), Vitamin E (15 mg), Riboflavin (1.43 mg), Vitamin C (99 mg), Magnesium (120 mg), and 15 more. Each ingredient's dosage, form, and safety rating is analyzed independently in GoodSupp's full product breakdown.

Is Up&Up Men's Daily Multivitamins safe to take?

Up&Up Men's Daily Multivitamins has been analyzed for ingredient safety across all its components. Always consult your healthcare provider before starting any new supplement, especially if you take medications or have underlying health conditions.

Is Up&Up a trustworthy supplement brand?

Up&Up receives a brand trust score of 76/100 based on GoodSupp's independent analysis of certifications, regulatory history, and transparency practices. Founded in 2009 and headquartered in Minneapolis, Minnesota, United States, the company offers 295 products in their lineup. They hold 3 verified certifications including Nsf Gmp, NSF Contents Certified, Gluten-Free Certified. Third-party certifications are independently verified and indicate the brand meets specific quality, purity, and manufacturing standards. Note: Up&Up has 6 historical regulatory incidents on record, which are factored into the trust score.

How much vitamin d3 should i take daily?

The optimal dosage depends on your individual health needs, age, sex, and current nutrient levels. Recommended daily amounts are established by health authorities but may vary from therapeutic doses used in clinical research. It's important to check the Supplement Facts label for the exact amount per serving and compare it against the % Daily Value. Some supplements provide mega-doses well above the Daily Value, which may not be necessary and in some cases could be harmful — particularly for fat-soluble vitamins (A, D, E, K) that accumulate in the body. GoodSupp's efficacy analysis evaluates whether a product's dosages align with clinically studied amounts. Always consult your healthcare provider for personalized dosage recommendations.

What does vitamin d do?

This is an important question for supplement consumers. The dietary supplement industry is largely self-regulated, which means product quality, ingredient transparency, and safety practices vary significantly between brands and products. The most reliable way to evaluate any supplement is to check for third-party testing certifications, review the full ingredient list and dosages, and research the brand's regulatory track record. GoodSupp's database of over 150,000 analyzed products provides independent quality scores, ingredient safety ratings, and brand trust reports to help you make evidence-based decisions.

How much vitamin d3 per day for a woman?

The optimal dosage depends on your individual health needs, age, sex, and current nutrient levels. Recommended daily amounts are established by health authorities but may vary from therapeutic doses used in clinical research. It's important to check the Supplement Facts label for the exact amount per serving and compare it against the % Daily Value. Some supplements provide mega-doses well above the Daily Value, which may not be necessary and in some cases could be harmful — particularly for fat-soluble vitamins (A, D, E, K) that accumulate in the body. GoodSupp's efficacy analysis evaluates whether a product's dosages align with clinically studied amounts. Always consult your healthcare provider for personalized dosage recommendations.

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Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records — read our methodology. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.