Up&Up

Up&Up receives a brand trust score of 76/100 in GoodSupp's independent analysis. The company was founded in 2009 and is headquartered in Minneapolis, Minnesota, United States. They hold 3 verified certifications including Nsf Gmp, NSF Contents Certified, Gluten-Free Certified. These certifications are independently verified by GoodSupp and indicate the brand meets recognized quality, purity, and manufacturing standards. Note: Up&Up has 6 historical regulatory incidents on record. These are factored into the overall trust score and are detailed in the violation history section above.

Yes. Up&Up holds 3 verified third-party certifications: Nsf Gmp, NSF Contents Certified, Gluten-Free Certified. Third-party testing means an independent laboratory — not the supplement company itself — has verified the product's contents, purity, and/or manufacturing practices. This is one of the strongest indicators of supplement quality because it removes the conflict of interest inherent in self-testing. Not all certifications are equal: NSF International and USP are considered the gold standard, while GMP certification indicates proper manufacturing practices.

Based on GoodSupp's quality analysis, the highest-rated Up&Up supplements are: Vitamin D3 50 mcg (score: 100/100); Magnesium Citrate 250mg Softgels (score: 100/100); Magnesium Dietary Supplement Tablets (score: 100/100). These scores are calculated from ingredient quality, dosage adequacy, bioavailability, label transparency, and inactive ingredient safety. Scores can vary significantly across a brand's product line — a high brand trust score doesn't guarantee every individual product is top-quality.

Up&Up is headquartered in Minneapolis, Minnesota, United States. The company was founded in 2009. They currently offer 295 products in their supplement lineup. Their official website is target.com/b/up-up/-/N-5v60y. Manufacturing location may differ from corporate headquarters — look for GMP certification to verify manufacturing quality standards.