Up&Up

Up&Up receives a brand trust score of 76/100 in GoodSupp's independent analysis. The company was founded in 2009 and is headquartered in Minneapolis, Minnesota, United States. Our research did not find independently verified third-party certifications for this brand. While this doesn't mean their products are low quality, third-party testing is considered a strong indicator of commitment to quality assurance. Note: Up&Up has 6 historical regulatory incidents on record. These are factored into the overall trust score and are detailed in the violation history section above.

GoodSupp's research did not find verified third-party testing certifications for Up&Up. Third-party testing by organizations like NSF International, USP, or Informed Sport is considered one of the strongest indicators of supplement quality. Without it, consumers must rely more heavily on the brand's own quality claims. This doesn't necessarily mean Up&Up's products are low quality, but it does mean there's less independent verification of their claims.

Based on GoodSupp's quality analysis, the highest-rated Up&Up supplements are: Vitamin D3 50 mcg (score: 100/100); Magnesium Citrate 250mg Softgels (score: 100/100); Magnesium Dietary Supplement Tablets (score: 100/100). These scores are calculated from ingredient quality, dosage adequacy, bioavailability, label transparency, and inactive ingredient safety. Scores can vary significantly across a brand's product line — a high brand trust score doesn't guarantee every individual product is top-quality.

Up&Up is headquartered in Minneapolis, Minnesota, United States. The company was founded in 2009. They currently offer 295 products in their supplement lineup. Their official website is target.com/b/up-up/-/N-5v60y. Manufacturing location may differ from corporate headquarters — look for GMP certification to verify manufacturing quality standards.