NOW Vitamin D3, Max Potency, 50000 IU supplement bottle
NOW

Vitamin D3, Max Potency, 50000 IU Review

What We Researched
2 active ingredients analyzed · 9 inactive ingredients decoded · 9 brand certifications checked · Last updated: Aug 2026
93
Product Score Excellent
100
Brand Score Excellent

Two independent scores — the product and the brand behind it, never blended into one number. See our methodology.

Product Analysis

Transparency Excellent

Supplement Facts

IngredientAmount% DV
Vitamin D (as D3 Cholecalciferol) (from Lanolin) (50,000 IU) 1,250 mcg 6250%
Bioavailability Excellent

Absorption Rating

  • Vitamin D (as D3 Cholecalciferol) (from Lanolin) (50,000 IU) Good
Other Ingredients Excellent

Fillers & Additives

  • Modified Starch
  • Maltodextrin
  • Hypromellose (Cellulose Capsule)
  • Microcrystalline Cellulose
  • Sucrose
  • Corn Oil
  • Ascorbyl Palmitate
  • Tocopherol
  • Sodium ascorbate and Silicon dioxide
Efficacy Very Good

Dosage Analysis

  • Vitamin D (as D3 Cholecalciferol) (from Lanolin) (50,000 IU) 1,250 mcg High

Supplement Facts

Ingredient Amount % Daily Value
Total Carbohydrate <1 g <1%**
Vitamin D (as D3 Cholecalciferol) (from Lanolin) (50,000 IU) 1,250 mcg 6250%

Other Ingredients

Inactive ingredients used in manufacturing. All rated for safety.

Modified Starch Generally_safe

It is used as a filler, binder, or thickener.

Maltodextrin Generally_safe

Helps carry and stabilize active ingredients. Provides bulk.

Hypromellose (Cellulose Capsule) Safe

It is used as a material for making vegetarian capsules.

Microcrystalline Cellulose Safe

Adds bulk to small-dose supplements to make tablets/capsules a manageable size.

Sucrose Generally_safe

It is used as a sweetener.

Corn Oil Generally_safe

It is used as a carrier oil or emollient.

Ascorbyl Palmitate Safe

Prevents oxidation and extends shelf life of oil-based supplements.

Tocopherol Safe

It is used as a preservative and antioxidant.

Sodium ascorbate and Silicon dioxide Unknown
Brand Trust Report
NOW

Founded 1968 · Bloomingdale, Illinois, USA · 1759 products · nowfoods.com

Certifications

9 certifications
Informed Sport Verified Source
Npa Gmp Verified Source
Consumerlab Verified Source
Labdoor Verified Source
Fda Gmp Inspections Verified Source
Non Gmo Project Verified Source
Usda Organic Verified Source
Vegan Certified Verified Source
Informed Choice Verified

Transparency

5 claims
Coa Availability — Verified Source
Third Party Testing Claim — Verified Source
Testing Lab Disclosure — Claimed
In House Testing — Verified Source

Violation History

8 incidents
Lawsuit Mislabeled St. John's Wort supplement, containing significantly less of the active ingredient than advertised.NoneSource
Lawsuit A data breach that compromised personal and health information of employees and dependents.2023Source
Prop 65 Lead2021-11-30Source
Recall NOW Real Food® Raw Macadamia Nuts2020-06-12Source
Recall NOW Real Food® Raw Macadamia Nuts2020-06-12Source
Recall NOW Real Food® Zesty Sprouting Mix2018-06-21Source
Lawsuit Misleadingly using slack-fill packaging for their Vitamin C supplements.2015Source
Fda Warning Adulterated Dietary Supplement due to pesticide (quintozene) contamination in American Ginseng.2007-10-12Source
Related Supplements
Frequently Asked Questions
Is NOW Vitamin D3, Max Potency a good supplement?

NOW Vitamin D3, Max Potency, 50000 IU received a product quality score of 93/100 in GoodSupp's independent analysis, placing it in the top tier of supplements we've analyzed. The product contains 2 active ingredients Of the 9 inactive ingredients, 4 are rated safe and 0 are flagged for review. The manufacturer, NOW, holds a brand trust score of 100/100 with 9 verified certifications including Informed Sport, Npa Gmp, Consumerlab, Labdoor.

What are the ingredients in NOW Vitamin D3, Max Potency?

NOW Vitamin D3, Max Potency contains 2 active ingredients: Total Carbohydrate (<1 g), Vitamin D (as D3 Cholecalciferol) (from Lanolin) (50,000 IU) (1,250 mcg). Notable high-dose ingredients include Vitamin D at 6250% DV. Each ingredient's dosage, form, and safety rating is analyzed independently in GoodSupp's full product breakdown.

Is NOW Vitamin D3, Max Potency safe to take?

NOW Vitamin D3, Max Potency, 50000 IU has been analyzed for ingredient safety across all its components. Always consult your healthcare provider before starting any new supplement, especially if you take medications or have underlying health conditions.

Is NOW a trustworthy supplement brand?

NOW receives a brand trust score of 100/100 based on GoodSupp's independent analysis of certifications, regulatory history, and transparency practices. Founded in 1968 and headquartered in Bloomingdale, Illinois, USA, the company offers 1759 products in their lineup. They hold 9 verified certifications including Informed Sport, Npa Gmp, Consumerlab, Labdoor. Third-party certifications are independently verified and indicate the brand meets specific quality, purity, and manufacturing standards. Note: NOW has 8 historical regulatory incidents on record, which are factored into the trust score.

How much vitamin d3 should i take daily?

The optimal dosage depends on your individual health needs, age, sex, and current nutrient levels. Recommended daily amounts are established by health authorities but may vary from therapeutic doses used in clinical research. It's important to check the Supplement Facts label for the exact amount per serving and compare it against the % Daily Value. Some supplements provide mega-doses well above the Daily Value, which may not be necessary and in some cases could be harmful — particularly for fat-soluble vitamins (A, D, E, K) that accumulate in the body. GoodSupp's efficacy analysis evaluates whether a product's dosages align with clinically studied amounts. Always consult your healthcare provider for personalized dosage recommendations.

What does vitamin d do?

This is an important question for supplement consumers. The dietary supplement industry is largely self-regulated, which means product quality, ingredient transparency, and safety practices vary significantly between brands and products. The most reliable way to evaluate any supplement is to check for third-party testing certifications, review the full ingredient list and dosages, and research the brand's regulatory track record. GoodSupp's database of over 150,000 analyzed products provides independent quality scores, ingredient safety ratings, and brand trust reports to help you make evidence-based decisions.

How much vitamin d3 per day for a woman?

The optimal dosage depends on your individual health needs, age, sex, and current nutrient levels. Recommended daily amounts are established by health authorities but may vary from therapeutic doses used in clinical research. It's important to check the Supplement Facts label for the exact amount per serving and compare it against the % Daily Value. Some supplements provide mega-doses well above the Daily Value, which may not be necessary and in some cases could be harmful — particularly for fat-soluble vitamins (A, D, E, K) that accumulate in the body. GoodSupp's efficacy analysis evaluates whether a product's dosages align with clinically studied amounts. Always consult your healthcare provider for personalized dosage recommendations.

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Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records — read our methodology. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.