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NOW

Founded 1968 · Bloomingdale, Illinois, USA · 1759 products · nowfoods.com

100
Brand Score

Certifications

9 certifications
Informed Sport Source available Primary evidence
Npa Gmp Source available Primary evidence
Consumerlab Source available Primary evidence
Labdoor Source available Primary evidence
Fda Gmp Inspections Source available Primary evidence
Non Gmo Project Source available Primary evidence
Usda Organic Source available Primary evidence
Vegan Certified Source available Primary evidence
Informed Choice Supporting evidence unavailable

Transparency Claims

5 claims
Coa Availability — Evidence available Evidence
Third Party Testing Claim — Evidence available Evidence
Testing Lab Disclosure — Brand claim; evidence unavailable
In House Testing — Evidence available Evidence

Violation History

8 incidents
Lawsuit Mislabeled St. John's Wort supplement, containing significantly less of the active ingredient than advertised.None Source available Primary source
Lawsuit A data breach that compromised personal and health information of employees and dependents.2023 Source available Primary source
Prop 65 Lead2021-11-30 Source available Primary source
Recall NOW Real Food® Raw Macadamia Nuts2020-06-12 Source available Primary source
Recall NOW Real Food® Raw Macadamia Nuts2020-06-12 Source available Primary source
Recall NOW Real Food® Zesty Sprouting Mix2018-06-21 Source available Primary source
Lawsuit Misleadingly using slack-fill packaging for their Vitamin C supplements.2015 Source available Primary source
Fda Warning Adulterated Dietary Supplement due to pesticide (quintozene) contamination in American Ginseng.2007-10-12 Source available Primary source
Products by NOW (showing 100 of 395)
Boswellia Extract 500 mg
Boswellia Extract 500 mg
Product 100 Brand 100
Standardized Extract Ashwagandha 450 mg
Standardized Extract Ashwagandha 450 mg
Product 100 Brand 100
Selenium 200 mcg
Selenium 200 mcg
Product 100 Brand 100
Sports MCT Oil 1000 mg
Sports MCT Oil 1000 mg
Product 100 Brand 100
Double Strength L-Lysine
Double Strength L-Lysine
Product 100 Brand 100
D-Mannose 500 mg
D-Mannose 500 mg
Product 100 Brand 100
MK-7 Vitamin K2 100 mcg
MK-7 Vitamin K2 100 mcg
Product 100 Brand 100
L-Tyrosine 500 mg
L-Tyrosine 500 mg
Product 100 Brand 100
CoQ10 200 mg
CoQ10 200 mg
Product 100 Brand 100
Vitamin D-3 2000 IU
Vitamin D-3 2000 IU
Product 100 Brand 100
Glycine 1000mg
Glycine 1000mg
Product 100 Brand 100
L-Lysine
L-Lysine
Product 100 Brand 100
Creatine Monohydrate Powder
Creatine Monohydrate Powder
Product 100 Brand 100
NutraFlora FOS Pure Powder
NutraFlora FOS Pure Powder
Product 100 Brand 100
Blood Pressure Health
Blood Pressure Health
Product 100 Brand 100
L-Serine, 500 mg , 120 Veg Capsules
L-Serine, 500 mg , 120 Veg Capsules
Product 100 Brand 100
Vitamin D3, 1000 IU
Vitamin D3, 1000 IU
Product 100 Brand 100
Chromium Picolinate, 200 mcg
Chromium Picolinate, 200 mcg
Product 100 Brand 100
Quercetin with Bromelain Veg Capsules, 120 Count (pack of 1) & Supplements Selenium 200mcg Capsules
Quercetin with Bromelain Veg Capsules, 120 Count (pack of 1) & Supplements Selenium 200mcg Capsules
Product 100 Brand 100
Sports, Creatine Monohydrate Powder, Mass Building*/Energy Production*, 227g
Sports, Creatine Monohydrate Powder, Mass Building*/Energy Production*, 227g
Product 100 Brand 100
Eggshell Membrane 500 mg
Eggshell Membrane 500 mg
Product 100 Brand 100
Biotin 1,000 mcg
Biotin 1,000 mcg
Product 100 Brand 100
L-Proline 500 mg
L-Proline 500 mg
Product 100 Brand 100
Ashwagandha Liquid Extract Organic
Ashwagandha Liquid Extract Organic
Product 100 Brand 100
Ashwagandha 450 mg
Ashwagandha 450 mg
Product 100 Brand 100
Magnesium Citrate Pure Powder 227g
Magnesium Citrate Pure Powder 227g
Product 100 Brand 100
Supplements, Calcium Citrate Powder, Highly Bioavailable Calcium, Supports Bone Health, 227g
Supplements, Calcium Citrate Powder, Highly Bioavailable Calcium, Supports Bone Health, 227g
Product 100 Brand 100
Supplements, Magnesium Bisglycinate Powder, Enzyme Function, Nervous System Support, 227g
Supplements, Magnesium Bisglycinate Powder, Enzyme Function, Nervous System Support, 227g
Product 100 Brand 100
OralBiotic Probiotic
OralBiotic Probiotic
Product 100 Brand 100
Supplements, Methyl Folate 1,000 mcg, Metabolically Active Folate, Co-Enzyme B Vitamin
Supplements, Methyl Folate 1,000 mcg, Metabolically Active Folate, Co-Enzyme B Vitamin
Product 100 Brand 100
Liposomal Vitamin C Veg Capsules
Liposomal Vitamin C Veg Capsules
Product 100 Brand 100
Vitamin D-3 1,000 IU Natural Fruit Flavour
Vitamin D-3 1,000 IU Natural Fruit Flavour
Product 100 Brand 100
Taurine 500 mg
Taurine 500 mg
Product 100 Brand 100
Vitamin B-2 (Riboflavin) 100 mg
Vitamin B-2 (Riboflavin) 100 mg
Product 100 Brand 100
Vitamin D-3 1,000 IU
Vitamin D-3 1,000 IU
Product 100 Brand 100
Pantothenic Acid (Vitamin B-5) 500 mg
Pantothenic Acid (Vitamin B-5) 500 mg
Product 100 Brand 100
Vitamin D-3 2,500 IU
Vitamin D-3 2,500 IU
Product 100 Brand 100
Vitamin A 10,000 IU
Vitamin A 10,000 IU
Product 100 Brand 100
L-Tyrosine 500 mg
L-Tyrosine 500 mg
Product 100 Brand 100
Extra Strength NAC 1,000 mg
Extra Strength NAC 1,000 mg
Product 100 Brand 100
Sunflower Lecithin 1200 mg
Sunflower Lecithin 1200 mg
Product 100 Brand 100
Zinc Picolinate 25 mg
Zinc Picolinate 25 mg
Product 100 Brand 100
Boron 3 mg
Boron 3 mg
Product 100 Brand 100
Ashwagandha Extract 450 mg
Ashwagandha Extract 450 mg
Product 100 Brand 100
Sun-E Liquid
Sun-E Liquid
Product 100 Brand 100
High Lignan Flax Oil 1000 mg
High Lignan Flax Oil 1000 mg
Product 100 Brand 100
L-Tyrosine 500 mg
L-Tyrosine 500 mg
Product 100 Brand 100
L-Ornithine 500 mg
L-Ornithine 500 mg
Product 100 Brand 100
Activated Broccoli
Activated Broccoli
Product 100 Brand 100
Glucosamine Sulfate 750 mg
Glucosamine Sulfate 750 mg
Product 100 Brand 100
Wild Alaskan Salmon Oil
Wild Alaskan Salmon Oil
Product 100 Brand 100
Dark Chocolate Stevia Extract
Dark Chocolate Stevia Extract
Product 100 Brand 100
Certified Organic Acai Powder
Certified Organic Acai Powder
Product 100 Brand 100
Creatine Monohydrate 1200 mg
Creatine Monohydrate 1200 mg
Product 100 Brand 100
Cat's Claw Extract
Cat's Claw Extract
Product 100 Brand 100
Sunflower Phosphatidyl Serine 100 mg
Sunflower Phosphatidyl Serine 100 mg
Product 100 Brand 100
Salmon Oil
Salmon Oil
Product 100 Brand 100
Sunflower Phosphatidyl Serine 100 mg
Sunflower Phosphatidyl Serine 100 mg
Product 100 Brand 100
Vitamin D-3 & K-2 Liposomal Spray
Vitamin D-3 & K-2 Liposomal Spray
Product 100 Brand 100
AAKG 3500
AAKG 3500
Product 100 Brand 100
CoQsol CF 100 mg
CoQsol CF 100 mg
Product 100 Brand 100
5-HTP 200 mg
5-HTP 200 mg
Product 100 Brand 100
Acidophilus Three Billion
Acidophilus Three Billion
Product 100 Brand 100
Silymarin
Silymarin
Product 100 Brand 100
L-Phenylalanine 500 mg
L-Phenylalanine 500 mg
Product 100 Brand 100
MCT Oil
MCT Oil
Product 100 Brand 100
Salmon Oil
Salmon Oil
Product 100 Brand 100
AAKG Powder
AAKG Powder
Product 100 Brand 100
NAC Pure Powder
NAC Pure Powder
Product 100 Brand 100
Phase 2
Phase 2
Product 100 Brand 100
Double Strength Pantethine 600 mg
Double Strength Pantethine 600 mg
Product 100 Brand 100
Serrazimes
Serrazimes
Product 100 Brand 100
Stevia Extract
Stevia Extract
Product 100 Brand 100
Creatine Monohydrate 1500 mg
Creatine Monohydrate 1500 mg
Product 100 Brand 100
Pycnogenol 30 mg
Pycnogenol 30 mg
Product 100 Brand 100
Creatine Monohydrate 1500 mg
Creatine Monohydrate 1500 mg
Product 100 Brand 100
Vitamin D-3 1,000 IU
Vitamin D-3 1,000 IU
Product 100 Brand 100
Black Cherry 750 mg
Black Cherry 750 mg
Product 100 Brand 100
French Vanilla Stevia Extract
French Vanilla Stevia Extract
Product 100 Brand 100
Creatine Monohydrate
Creatine Monohydrate
Product 100 Brand 100
OralBiotic
OralBiotic
Product 100 Brand 100
Extra Strength Phosphatidyl Serine 300 mg
Extra Strength Phosphatidyl Serine 300 mg
Product 100 Brand 100
Glucosamine Sulfate 750 mg
Glucosamine Sulfate 750 mg
Product 100 Brand 100
Glucosamine Sulfate
Glucosamine Sulfate
Product 100 Brand 100
Eggshell Membrane, 500 mg
Eggshell Membrane, 500 mg
Product 100 Brand 100
Sports, D-Ribose Powder
Sports, D-Ribose Powder
Product 100 Brand 100
Sports, D-Ribose Powder
Sports, D-Ribose Powder
Product 100 Brand 100
Sports, MCT Oil, Chocolate Mocha
Sports, MCT Oil, Chocolate Mocha
Product 100 Brand 100
Sports, MCT Oil, Vanilla Hazelnut
Sports, MCT Oil, Vanilla Hazelnut
Product 100 Brand 100
Sports, Organic MCT Oil
Sports, Organic MCT Oil
Product 100 Brand 100
Sports, Organic MCT Oil
Sports, Organic MCT Oil
Product 100 Brand 100
Acai Liquid Concentrate
Acai Liquid Concentrate
Product 100 Brand 100
Sports, Betaine Powder
Sports, Betaine Powder
Product 100 Brand 100
Vitamin E Liquid, D-Alpha Tocopherol
Vitamin E Liquid, D-Alpha Tocopherol
Product 100 Brand 100
Vitamin E-Oil, Antioxidant Protection
Vitamin E-Oil, Antioxidant Protection
Product 100 Brand 100
NutraFlora FOS, Pure Powder
NutraFlora FOS, Pure Powder
Product 100 Brand 100
Flax Oil, 100 Softgels (1,000 mg per Softgel)
Flax Oil, 100 Softgels (1,000 mg per Softgel)
Product 100 Brand 100
Flax Oil with Essential Omega-3's
Flax Oil with Essential Omega-3's
Product 100 Brand 100
Sports, L-Leucine Powder
Sports, L-Leucine Powder
Product 100 Brand 100
Sports, L-Arginine Powder, 2.2 lbs
Sports, L-Arginine Powder, 2.2 lbs
Product 100 Brand 100
More from NOW (showing 24 of 1716)

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Frequently Asked Questions
Is NOW a trustworthy supplement brand?

NOW receives a brand trust score of 100/100 in GoodSupp's independent analysis. The company was founded in 1968 and is headquartered in Bloomingdale, Illinois, USA. Our research did not find independently verified third-party certifications for this brand. While this doesn't mean their products are low quality, third-party testing is considered a strong indicator of commitment to quality assurance. Note: NOW has 8 historical regulatory incidents on record. These are factored into the overall trust score and are detailed in the violation history section above.

Is NOW third-party tested?

GoodSupp's research did not find verified third-party testing certifications for NOW. Third-party testing by organizations like NSF International, USP, or Informed Sport is considered one of the strongest indicators of supplement quality. Without it, consumers must rely more heavily on the brand's own quality claims. This doesn't necessarily mean NOW's products are low quality, but it does mean there's less independent verification of their claims.

What are the best NOW supplements?

Based on GoodSupp's quality analysis, the highest-rated NOW supplements are: Boswellia Extract 500 mg (score: 100/100); Standardized Extract Ashwagandha 450 mg (score: 100/100); Selenium 200 mcg (score: 100/100). These scores are calculated from ingredient quality, dosage adequacy, bioavailability, label transparency, and inactive ingredient safety. Scores can vary significantly across a brand's product line — a high brand trust score doesn't guarantee every individual product is top-quality.

Where is NOW located?

NOW is headquartered in Bloomingdale, Illinois, USA. The company was founded in 1968. They currently offer 1759 products in their supplement lineup. Their official website is nowfoods.com. Manufacturing location may differ from corporate headquarters — look for GMP certification to verify manufacturing quality standards.

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Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records — read our methodology. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.