up&up Women's Multivitamin Gummies supplement bottle
up&up

Women's Multivitamin Gummies

What We Researched
19 active ingredients analyzed · 5 inactive ingredients decoded · 1 brand certification checked · 2 retailers compared · Last updated: Mar 2026
81
Product Score Good
61
Brand Score Fair

Product Analysis

Transparency Excellent

Supplement Facts

IngredientAmount% DV
Total Carbohydrates 2 g
Vitamin A (as Retinyl Palmitate) 2500 IU 50%
Vitamin C (as Ascorbic Acid) 30 mg 50%
Vitamin D (as Cholecalciferol) 800 IU 200%
Vitamin E (as DL-Alpha-Tocopheryl Acetate) 30 IU 100%
Niacin (as Inositol Niacinate) 20 mg 100%
Vitamin B6 (as Pyridoxine Hydrochloride) 2 mg 100%
Folic Acid 400 mcg 100%
Vitamin B12 (as Cyanocobalamin) 18 mcg 300%
Biotin 400 mcg 133%
Pantothenic Acid (as Calcium D-Pantothenate) 10 mg 100%
Calcium (as Tricalcium Phosphate) 100 mg 10%
Phosphorus (as Tricalcium Phosphate) 50 mg 5%
Iodine (as Potassium Iodide) 38 mcg 25%
Chromium (as Chromium Picolinate) 120 mcg 100%
Choline (as Choline Bitartrate) 40 mcg
Inositol (as Inositol Niacinate) 8 mg
Boron (as Boron Citrate) 150 mcg
Bioavailability Very Good

Absorption Rating

  • Total Carbohydrates Fair
  • Vitamin A (as Retinyl Palmitate) Good
  • Vitamin C (as Ascorbic Acid) Fair
  • Vitamin D (as Cholecalciferol) Good
  • Vitamin E (as DL-Alpha-Tocopheryl Acetate) Fair
  • Niacin (as Inositol Niacinate) Good
  • Vitamin B6 (as Pyridoxine Hydrochloride) Fair
  • Folic Acid Fair
  • Vitamin B12 (as Cyanocobalamin) Fair
  • Biotin Good
  • Pantothenic Acid (as Calcium D-Pantothenate) Good
  • Calcium (as Tricalcium Phosphate) Fair
  • Phosphorus (as Tricalcium Phosphate) Good
  • Iodine (as Potassium Iodide) Good
  • Chromium (as Chromium Picolinate) Good
  • Choline (as Choline Bitartrate) Poor
  • Inositol (as Inositol Niacinate) Good
  • Boron (as Boron Citrate) Good
Other Ingredients Excellent

Fillers & Additives

  • Glucose Syrup
  • Sucrose
  • Water
  • Gelatin
  • Less than 2% of
Efficacy Fair

Dosage Analysis

  • Vitamin A (as Retinyl Palmitate) 2500 IU Under-dosed
  • Vitamin C (as Ascorbic Acid) 30 mg Under-dosed
  • Vitamin D (as Cholecalciferol) 800 IU Effective
  • Vitamin E (as DL-Alpha-Tocopheryl Acetate) 30 IU Effective
  • Niacin (as Inositol Niacinate) 20 mg Effective
  • Vitamin B6 (as Pyridoxine Hydrochloride) 2 mg Effective
  • Folic Acid 400 mcg Effective
  • Vitamin B12 (as Cyanocobalamin) 18 mcg Effective
  • Biotin 400 mcg Effective
  • Pantothenic Acid (as Calcium D-Pantothenate) 10 mg Effective
  • Calcium (as Tricalcium Phosphate) 100 mg Under-dosed
  • Phosphorus (as Tricalcium Phosphate) 50 mg Under-dosed
  • Iodine (as Potassium Iodide) 38 mcg Under-dosed
  • Chromium (as Chromium Picolinate) 120 mcg Effective
  • Choline (as Choline Bitartrate) 40 mcg Under-dosed
  • Inositol (as Inositol Niacinate) 8 mg Under-dosed
  • Boron (as Boron Citrate) 150 mcg Under-dosed

Supplement Facts

Ingredient Amount % Daily Value
Calories 15 kcal
Total Carbohydrates 2 g
Vitamin A (as Retinyl Palmitate) 2500 IU 50%
Vitamin C (as Ascorbic Acid) 30 mg 50%
Vitamin D (as Cholecalciferol) 800 IU 200%
Vitamin E (as DL-Alpha-Tocopheryl Acetate) 30 IU 100%
Niacin (as Inositol Niacinate) 20 mg 100%
Vitamin B6 (as Pyridoxine Hydrochloride) 2 mg 100%
Folic Acid 400 mcg 100%
Vitamin B12 (as Cyanocobalamin) 18 mcg 300%
Biotin 400 mcg 133%
Pantothenic Acid (as Calcium D-Pantothenate) 10 mg 100%
Calcium (as Tricalcium Phosphate) 100 mg 10%
Phosphorus (as Tricalcium Phosphate) 50 mg 5%
Iodine (as Potassium Iodide) 38 mcg 25%
Chromium (as Chromium Picolinate) 120 mcg 100%
Choline (as Choline Bitartrate) 40 mcg
Inositol (as Inositol Niacinate) 8 mg
Boron (as Boron Citrate) 150 mcg

Other Ingredients

Inactive ingredients used in manufacturing. All rated for safety.

Glucose Syrup Generally_safe

It is used as a sweetener and binder.

Sucrose Generally_safe

It is used as a sweetener.

Water Safe

Dissolves and carries water-soluble ingredients.

Gelatin Safe

Forms the capsule shell that holds the supplement contents.

Less than 2% of Unknown

Price Comparison

Price History

Tracked across major retailers. Updated periodically.

$11$10$9$8$7 $8.89
Target

Prices shown at time of last check. Click a retailer to see current price. GoodSupp is not affiliated with any retailer.

Brand Trust Report
up&up

Founded 2009 · Minneapolis, Minnesota, United States · 166 products · target.com/b/up-up/-/N-5v61u

Certifications

1 certification
Nsf Gmp Verified Source

Transparency

2 claims
Third Party Testing Claim — Claimed Source

Violation History

2 incidents
Lawsuit Failure to disclose the presence of heavy metals in prenatal vitamins.2022Source
Lawsuit Deceptively marketing biotin supplements with unsubstantiated health claims.2017Source
Related Supplements
Frequently Asked Questions
Is up&up Women's Multivitamin Gummies a good supplement?

up&up Women's Multivitamin Gummies received a product quality score of 81/100 in GoodSupp's independent analysis, indicating strong overall quality. The product contains 19 active ingredients with 75 servings per container. Of the 5 inactive ingredients, 2 are rated safe and 0 are flagged for review. The manufacturer, up&up, holds a brand trust score of 61/100 with 1 verified certifications including Nsf Gmp.

What are the ingredients in up&up Women's Multivitamin Gummies?

up&up Women's Multivitamin Gummies contains 19 active ingredients: Calories (15 kcal), Total Carbohydrates (2 g), Vitamin A (as Retinyl Palmitate) (2500 IU), Vitamin C (as Ascorbic Acid) (30 mg), Vitamin D (as Cholecalciferol) (800 IU), Vitamin E (as DL-Alpha-Tocopheryl Acetate) (30 IU), and 13 more. Notable high-dose ingredients include Vitamin B12 at 300% DV. Each ingredient's dosage, form, and safety rating is analyzed independently in GoodSupp's full product breakdown.

Is up&up Women's Multivitamin Gummies safe to take?

up&up Women's Multivitamin Gummies has been analyzed for ingredient safety across all its components. Always consult your healthcare provider before starting any new supplement, especially if you take medications or have underlying health conditions.

Is up&up a trustworthy supplement brand?

up&up receives a brand trust score of 61/100 based on GoodSupp's independent analysis of certifications, regulatory history, and transparency practices. Founded in 2009 and headquartered in Minneapolis, Minnesota, United States, the company offers 166 products in their lineup. They hold 1 verified certifications including Nsf Gmp. Third-party certifications are independently verified and indicate the brand meets specific quality, purity, and manufacturing standards. Note: up&up has 2 historical regulatory incidents on record, which are factored into the trust score.

How much vitamin d3 should i take daily?

The optimal dosage depends on your individual health needs, age, sex, and current nutrient levels. Recommended daily amounts are established by health authorities but may vary from therapeutic doses used in clinical research. It's important to check the Supplement Facts label for the exact amount per serving and compare it against the % Daily Value. Some supplements provide mega-doses well above the Daily Value, which may not be necessary and in some cases could be harmful — particularly for fat-soluble vitamins (A, D, E, K) that accumulate in the body. GoodSupp's efficacy analysis evaluates whether a product's dosages align with clinically studied amounts. Always consult your healthcare provider for personalized dosage recommendations.

What does vitamin d do?

This is an important question for supplement consumers. The dietary supplement industry is largely self-regulated, which means product quality, ingredient transparency, and safety practices vary significantly between brands and products. The most reliable way to evaluate any supplement is to check for third-party testing certifications, review the full ingredient list and dosages, and research the brand's regulatory track record. GoodSupp's database of over 250,000 analyzed products provides independent quality scores, ingredient safety ratings, and brand trust reports to help you make evidence-based decisions.

How much vitamin d3 per day for a woman?

The optimal dosage depends on your individual health needs, age, sex, and current nutrient levels. Recommended daily amounts are established by health authorities but may vary from therapeutic doses used in clinical research. It's important to check the Supplement Facts label for the exact amount per serving and compare it against the % Daily Value. Some supplements provide mega-doses well above the Daily Value, which may not be necessary and in some cases could be harmful — particularly for fat-soluble vitamins (A, D, E, K) that accumulate in the body. GoodSupp's efficacy analysis evaluates whether a product's dosages align with clinically studied amounts. Always consult your healthcare provider for personalized dosage recommendations.

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Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.