up&up Women's 50+ Multivitamin Dietary Supplement Tablets supplement bottle
up&up

Women's 50+ Multivitamin Dietary Supplement Tablets

What We Researched
28 active ingredients analyzed · 12 inactive ingredients decoded · 1 brand certification checked · 1 retailer compared · Last updated: Mar 2026
63
Product Score Fair
61
Brand Score Fair

Product Analysis

Transparency Excellent

Supplement Facts

IngredientAmount% DV
Vitamin A 1050.0 117%
Vitamin C 100.0 mg 111%
Vitamin D 25.0 mcg 125%
Vitamin E 15.8 mg 105%
Vitamin K 50.0 mcg 42%
Thiamin 1.1 mg 92%
Riboflavin 1.1 mg 85%
Niacin 14.0 88%
Vitamin B6 5.0 mg 294%
Folate 667.0 mcg DFE 167%
Folic Acid 400.0 mcg
Vitamin B12 50.0 mcg 2083%
Biotin 30.0 mcg 100%
Pantothenic Acid 5.0 mg 100%
Calcium 300.0 mg 23%
Iron 8.0 mg 44%
Phosphorus 20.0 mg 2%
Iodine 150.0 mcg 100%
Magnesium 100.0 mg 24%
Zinc 15.0 mg 136%
Selenium 22.0 mcg 40%
Copper 0.5 mg 56%
Manganese 2.3 mg 100%
Chromium 52.0 mcg 149%
Molybdenum 50.0 mcg 111%
Chloride 72.0 mg 3%
Potassium 80.0 mg 2%
Lutein 300.0 mcg
Bioavailability Very Good

Absorption Rating

  • Vitamin A Good
  • Vitamin C Fair
  • Vitamin D Good
  • Vitamin E Good
  • Vitamin K Good
  • Thiamin Good
  • Riboflavin Good
  • Niacin Good
  • Vitamin B6 Fair
  • Folate Fair
  • Folic Acid Fair
  • Vitamin B12 Fair
  • Biotin Good
  • Pantothenic Acid Good
  • Calcium Good
  • Iron Fair
  • Phosphorus Good
  • Iodine Good
  • Magnesium Good
  • Zinc Fair
  • Selenium Good
  • Copper Fair
  • Manganese Good
  • Chromium Fair
  • Molybdenum Good
  • Chloride Good
  • Potassium Good
  • Lutein Good
Other Ingredients Very Poor

Fillers & Additives

  • Microcrystalline Cellulose
  • Croscarmellose Sodium
  • Stearic Acid
  • Crospovidone
  • Titanium Dioxide (Opadry Ii White) High
  • Magnesium Stearate
  • Silicon Dioxide
  • Citric Acid
  • Magnesium Silicate
  • Sodium Lauryl Sulfate Low
  • Fd&C Blue #2 Lake High
  • FD&C Red #40 Lake High
Efficacy Good

Dosage Analysis

  • Vitamin A 1050.0 Effective
  • Vitamin C 100.0 mg Effective
  • Vitamin D 25.0 mcg Effective
  • Vitamin E 15.8 mg Effective
  • Vitamin K 50.0 mcg Under-dosed
  • Thiamin 1.1 mg Effective
  • Riboflavin 1.1 mg Effective
  • Niacin 14.0 Effective
  • Vitamin B6 5.0 mg Effective
  • Folate 667.0 mcg DFE Effective
  • Folic Acid 400.0 mcg Effective
  • Vitamin B12 50.0 mcg Effective
  • Biotin 30.0 mcg Effective
  • Pantothenic Acid 5.0 mg Effective
  • Calcium 300.0 mg Under-dosed
  • Iron 8.0 mg Effective
  • Phosphorus 20.0 mg Under-dosed
  • Iodine 150.0 mcg Effective
  • Magnesium 100.0 mg Under-dosed
  • Zinc 15.0 mg Effective
  • Selenium 22.0 mcg Under-dosed
  • Copper 0.5 mg Effective
  • Manganese 2.3 mg Effective
  • Chromium 52.0 mcg Effective
  • Molybdenum 50.0 mcg Effective
  • Chloride 72.0 mg Under-dosed
  • Potassium 80.0 mg Under-dosed
  • Lutein 300.0 mcg Under-dosed

Supplement Facts

Ingredient Amount % Daily Value
Vitamin A 1050.0 117%
Vitamin C 100.0 mg 111%
Vitamin D 25.0 mcg 125%
Vitamin E 15.8 mg 105%
Vitamin K 50.0 mcg 42%
Thiamin 1.1 mg 92%
Riboflavin 1.1 mg 85%
Niacin 14.0 88%
Vitamin B6 5.0 mg 294%
Folate 667.0 mcg DFE 167%
Folic Acid 400.0 mcg
Vitamin B12 50.0 mcg 2083%
Biotin 30.0 mcg 100%
Pantothenic Acid 5.0 mg 100%
Calcium 300.0 mg 23%
Iron 8.0 mg 44%
Phosphorus 20.0 mg 2%
Iodine 150.0 mcg 100%
Magnesium 100.0 mg 24%
Zinc 15.0 mg 136%
Selenium 22.0 mcg 40%
Copper 0.5 mg 56%
Manganese 2.3 mg 100%
Chromium 52.0 mcg 149%
Molybdenum 50.0 mcg 111%
Chloride 72.0 mg 3%
Potassium 80.0 mg 2%
Lutein 300.0 mcg

Other Ingredients

Inactive ingredients used in manufacturing. All rated for safety.

Microcrystalline Cellulose Safe

Adds bulk to small-dose supplements to make tablets/capsules a manageable size.

Croscarmellose Sodium Safe

Helps tablets break apart and dissolve quickly in the stomach.

Stearic Acid Safe

Helps ingredients flow smoothly through manufacturing equipment.

Crospovidone Generally_safe

It is used as a binder to help tablets or capsules disintegrate.

Titanium Dioxide (Opadry Ii White) Unknown
Magnesium Stearate Safe

Prevents ingredients from sticking to manufacturing equipment during tableting.

Silicon Dioxide Safe

Prevents clumping and ensures consistent dosing.

Citric Acid Safe

Adds tartness and acts as a natural preservative. Also aids in ingredient stability.

Magnesium Silicate Generally_safe

It is used to improve powder flow and prevent clumping.

Sodium Lauryl Sulfate Caution

It is used to help mix oil and water-based ingredients.

Fd&C Blue #2 Lake Unknown
FD&C Red #40 Lake Generally_safe

It is used to give the supplement a red color.

Price Comparison

Price History

Tracked across major retailers. Updated periodically.

$11$10$9$8$7 $8.99
Target

Prices shown at time of last check. Click a retailer to see current price. GoodSupp is not affiliated with any retailer.

Brand Trust Report
up&up

Founded 2009 · Minneapolis, Minnesota, United States · 166 products · target.com/b/up-up/-/N-5v61u

Certifications

1 certification
Nsf Gmp Verified Source

Transparency

2 claims
Third Party Testing Claim — Claimed Source

Violation History

2 incidents
Lawsuit Failure to disclose the presence of heavy metals in prenatal vitamins.2022Source
Lawsuit Deceptively marketing biotin supplements with unsubstantiated health claims.2017Source
Related Supplements
Frequently Asked Questions
Is up&up Women's 50+ Multivitamin Dietary Supplement Tablets a good supplement?

up&up Women's 50+ Multivitamin Dietary Supplement Tablets received a product quality score of 63/100 in GoodSupp's independent analysis, suggesting some areas that could be improved. The product contains 28 active ingredients Of the 12 inactive ingredients, 6 are rated safe and 1 are flagged for review. The manufacturer, up&up, holds a brand trust score of 61/100 with 1 verified certifications including Nsf Gmp.

What are the ingredients in up&up Women's 50+ Multivitamin Dietary Supplement Tablets?

up&up Women's 50+ Multivitamin Dietary Supplement Tablets contains 28 active ingredients: Vitamin A (1050.0), Vitamin C (100.0 mg), Vitamin D (25.0 mcg), Vitamin E (15.8 mg), Vitamin K (50.0 mcg), Thiamin (1.1 mg), and 22 more. Notable high-dose ingredients include Vitamin B6 at 294% DV, Vitamin B12 at 2083% DV. Each ingredient's dosage, form, and safety rating is analyzed independently in GoodSupp's full product breakdown.

Is up&up Women's 50+ Multivitamin Dietary Supplement Tablets safe to take?

up&up Women's 50+ Multivitamin Dietary Supplement Tablets has been analyzed for ingredient safety across all its components. Of 12 inactive ingredients, 6 are rated safe. 1 ingredient is flagged for review: Sodium Lauryl Sulfate. 'Caution' doesn't mean dangerous — it indicates the ingredient has some considerations worth being aware of, such as potential sensitivities or ongoing research. Always consult your healthcare provider before starting any new supplement, especially if you take medications or have underlying health conditions.

Is up&up a trustworthy supplement brand?

up&up receives a brand trust score of 61/100 based on GoodSupp's independent analysis of certifications, regulatory history, and transparency practices. Founded in 2009 and headquartered in Minneapolis, Minnesota, United States, the company offers 166 products in their lineup. They hold 1 verified certifications including Nsf Gmp. Third-party certifications are independently verified and indicate the brand meets specific quality, purity, and manufacturing standards. Note: up&up has 2 historical regulatory incidents on record, which are factored into the trust score.

How much vitamin d3 should i take daily?

The optimal dosage depends on your individual health needs, age, sex, and current nutrient levels. Recommended daily amounts are established by health authorities but may vary from therapeutic doses used in clinical research. It's important to check the Supplement Facts label for the exact amount per serving and compare it against the % Daily Value. Some supplements provide mega-doses well above the Daily Value, which may not be necessary and in some cases could be harmful — particularly for fat-soluble vitamins (A, D, E, K) that accumulate in the body. GoodSupp's efficacy analysis evaluates whether a product's dosages align with clinically studied amounts. Always consult your healthcare provider for personalized dosage recommendations.

What does vitamin d do?

This is an important question for supplement consumers. The dietary supplement industry is largely self-regulated, which means product quality, ingredient transparency, and safety practices vary significantly between brands and products. The most reliable way to evaluate any supplement is to check for third-party testing certifications, review the full ingredient list and dosages, and research the brand's regulatory track record. GoodSupp's database of over 250,000 analyzed products provides independent quality scores, ingredient safety ratings, and brand trust reports to help you make evidence-based decisions.

How much vitamin d3 per day for a woman?

The optimal dosage depends on your individual health needs, age, sex, and current nutrient levels. Recommended daily amounts are established by health authorities but may vary from therapeutic doses used in clinical research. It's important to check the Supplement Facts label for the exact amount per serving and compare it against the % Daily Value. Some supplements provide mega-doses well above the Daily Value, which may not be necessary and in some cases could be harmful — particularly for fat-soluble vitamins (A, D, E, K) that accumulate in the body. GoodSupp's efficacy analysis evaluates whether a product's dosages align with clinically studied amounts. Always consult your healthcare provider for personalized dosage recommendations.

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Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.