up&up Kids' Multivitamin Complete supplement bottle
up&up

Kids' Multivitamin Complete

What We Researched
20 active ingredients analyzed · 42 inactive ingredients decoded · 1 brand certification checked · 2 retailers compared · Last updated: Mar 2026
63
Product Score Fair
61
Brand Score Fair

Product Analysis

Transparency Excellent

Supplement Facts

IngredientAmount% DV
Total Carbohydrates 1 g 1%
Vitamin A (as Beta-Carotene) 900 mcg 150%
Vitamin C 60 mg 200%
Vitamin D3 15 mcg 50%
Vitamin E 13.5 mg 113%
Vitamin K 55 mcg 92%
Thiamine 1.5 mg 150%
Riboflavin 1.7 mg 170%
Niacin 15 mg 125%
Vitamin B6 2 mg 200%
Folate 680 mcg DFE 227%
Vitamin B12 6 mcg 333%
Biotin 40 mcg 250%
Pantothenic Acid 10 mg 250%
Calcium 100 mg 7%
Iron 18 mg 129%
Iodine 150 mcg 83%
Zinc 12 mg 200%
Copper 2 mg 333%
Bioavailability Very Good

Absorption Rating

  • Total Carbohydrates Fair
  • Vitamin A (as Beta-Carotene) Fair
  • Vitamin C Fair
  • Vitamin D3 Good
  • Vitamin E Good
  • Vitamin K Good
  • Thiamine Good
  • Riboflavin Good
  • Niacin Good
  • Vitamin B6 Fair
  • Folate Fair
  • Vitamin B12 Fair
  • Biotin Good
  • Pantothenic Acid Good
  • Calcium Good
  • Iron Fair
  • Iodine Good
  • Zinc Fair
  • Copper Fair
Other Ingredients Very Poor

Fillers & Additives

  • Sorbitol
  • Calcium Carbonate
  • Dicalcium Phosphate
  • Mannitol
  • Sodium Ascorbate
  • Ferrous Fumarate Low
  • Stearic Acid
  • Starch
  • Gelatin
  • Beta-Carotene
  • Biotin
  • Cholecalciferol
  • Citric Acid
  • Cupric Oxide Medium
  • Cyanocobalamin
  • D-Calcium Pantothenate
  • DL-Alpha-Tocopheryl Acetate
  • FD&C Blue #2 Lake High
  • FD&C Red #40 Lake High
  • FD&C Yellow #6 Lake Low
  • Folic Acid
  • Magnesium Stearate
  • Malic Acid
  • Cherry Flavor
  • Natural
  • Grape Flavor
  • Natural
  • Orange Flavor
  • Natural
  • Peach Flavor
  • Natural
  • Niacinamide
  • Phytonadione
  • Potassium Iodide
  • Pyridoxine Hydrochloride
  • Retinyl Acetate
  • Riboflavin
  • Silica
  • Sucralose
  • Talc High
  • Thiamine Mononitrate
  • Zinc Oxide
Efficacy Very Good

Dosage Analysis

  • Vitamin A (as Beta-Carotene) 900 mcg Effective
  • Vitamin C 60 mg Under-dosed
  • Vitamin D3 15 mcg Effective
  • Vitamin E 13.5 mg Under-dosed
  • Vitamin K 55 mcg Under-dosed
  • Thiamine 1.5 mg Effective
  • Riboflavin 1.7 mg Effective
  • Niacin 15 mg Effective
  • Vitamin B6 2 mg Effective
  • Folate 680 mcg DFE Effective
  • Vitamin B12 6 mcg Effective
  • Biotin 40 mcg Effective
  • Pantothenic Acid 10 mg Effective
  • Calcium 100 mg Under-dosed
  • Iron 18 mg Effective
  • Iodine 150 mcg Effective
  • Zinc 12 mg Effective
  • Copper 2 mg Effective

Supplement Facts

Ingredient Amount % Daily Value
Total Carbohydrates 1 g 1%
Vitamin A (as Beta-Carotene) 900 mcg 150%
Vitamin C 60 mg 200%
Vitamin D3 15 mcg 50%
Vitamin E 13.5 mg 113%
Vitamin K 55 mcg 92%
Thiamine 1.5 mg 150%
Riboflavin 1.7 mg 170%
Niacin 15 mg 125%
Vitamin B6 2 mg 200%
Folate 680 mcg DFE 227%
Vitamin B12 6 mcg 333%
Biotin 40 mcg 250%
Pantothenic Acid 10 mg 250%
Calcium 100 mg 7%
Iron 18 mg 129%
Iodine 150 mcg 83%
Zinc 12 mg 200%
Copper 2 mg 333%
Sodium 10 mg 1%

Other Ingredients

Inactive ingredients used in manufacturing. All rated for safety.

Sorbitol Safe

Provides sweetness and helps retain moisture in chewables.

Calcium Carbonate Safe

Acts as a filler and provides supplemental calcium.

Dicalcium Phosphate Safe

Serves as both a filler and a supplemental source of calcium and phosphorus.

Mannitol Generally_safe

It is used as a sweetener, filler, and flow agent.

Sodium Ascorbate Safe

It helps to stabilize the pH and prevent oxidation.

Ferrous Fumarate Caution

It is used to supplement iron intake.

Stearic Acid Safe

Helps ingredients flow smoothly through manufacturing equipment.

Starch Generally_safe

It is used as a filler, binder, or thickener.

Gelatin Safe

Forms the capsule shell that holds the supplement contents.

Beta-Carotene Safe

Provides natural color and additional nutritional value.

Biotin Safe

It is used for its potential benefits related to hair, skin, and nail health.

Cholecalciferol Safe

It is used to supplement vitamin D levels.

Citric Acid Safe

Adds tartness and acts as a natural preservative. Also aids in ingredient stability.

Cupric Oxide Caution

It is used as a source of copper, an essential mineral.

Cyanocobalamin Safe

It is used as a source of vitamin B12.

D-Calcium Pantothenate Safe

It is added to supplements as a source of vitamin B5.

DL-Alpha-Tocopheryl Acetate Generally_safe

It is used as a source of vitamin E and as an antioxidant.

FD&C Blue #2 Lake Unknown
FD&C Red #40 Lake Generally_safe

It is used to give the supplement a red color.

FD&C Yellow #6 Lake Caution

It is used to add a yellow color to supplements.

Folic Acid Safe

It is used as a source of folate.

Magnesium Stearate Safe

Prevents ingredients from sticking to manufacturing equipment during tableting.

Malic Acid Safe

Adds tartness and enhances fruit flavors in gummies and chewables.

Cherry Flavor Unknown
Natural Unknown
Grape Flavor Unknown
Natural Unknown
Orange Flavor Generally_safe

It is used to improve the taste of the supplement.

Natural Unknown
Peach Flavor Unknown
Natural Unknown
Niacinamide Safe

It is included for its potential health benefits.

Phytonadione Unknown
Potassium Iodide Generally_safe

It provides iodine, an essential mineral.

Pyridoxine Hydrochloride Safe

It is used as a source of vitamin B6.

Retinyl Acetate Unknown
Riboflavin Safe

It is used as a source of vitamin B2.

Silica Safe

Prevents ingredients from clumping and improves powder flow.

Sucralose Generally_safe

Adds sweetness to chewables, gummies, and powdered supplements without calories.

Talc Avoid

It is used to improve powder flow and prevent clumping.

Thiamine Mononitrate Safe

It is used as a source of vitamin B1.

Zinc Oxide Generally_safe

It is used as a source of zinc.

Price Comparison

Price History

Tracked across major retailers. Updated periodically.

$11$10$9$8$7 $8.89
Target

Prices shown at time of last check. Click a retailer to see current price. GoodSupp is not affiliated with any retailer.

Brand Trust Report
up&up

Founded 2009 · Minneapolis, Minnesota, United States · 166 products · target.com/b/up-up/-/N-5v61u

Certifications

1 certification
Nsf Gmp Verified Source

Transparency

2 claims
Third Party Testing Claim — Claimed Source

Violation History

2 incidents
Lawsuit Failure to disclose the presence of heavy metals in prenatal vitamins.2022Source
Lawsuit Deceptively marketing biotin supplements with unsubstantiated health claims.2017Source
Related Supplements
Frequently Asked Questions
Is up&up Kids' Multivitamin Complete a good supplement?

up&up Kids' Multivitamin Complete received a product quality score of 63/100 in GoodSupp's independent analysis, suggesting some areas that could be improved. The product contains 20 active ingredients with 150 servings per container. Of the 42 inactive ingredients, 20 are rated safe and 3 are flagged for review. The manufacturer, up&up, holds a brand trust score of 61/100 with 1 verified certifications including Nsf Gmp.

What are the ingredients in up&up Kids' Multivitamin Complete?

up&up Kids' Multivitamin Complete contains 20 active ingredients: Total Carbohydrates (1 g), Vitamin A (as Beta-Carotene) (900 mcg), Vitamin C (60 mg), Vitamin D3 (15 mcg), Vitamin E (13.5 mg), Vitamin K (55 mcg), and 14 more. Notable high-dose ingredients include Folate at 227% DV, Vitamin B12 at 333% DV, Biotin at 250% DV. Each ingredient's dosage, form, and safety rating is analyzed independently in GoodSupp's full product breakdown.

Is up&up Kids' Multivitamin Complete safe to take?

up&up Kids' Multivitamin Complete has been analyzed for ingredient safety across all its components. Of 42 inactive ingredients, 20 are rated safe. 3 ingredients are flagged for review: Ferrous Fumarate, Cupric Oxide, FD&C Yellow #6 Lake. 'Caution' doesn't mean dangerous — it indicates the ingredient has some considerations worth being aware of, such as potential sensitivities or ongoing research. Always consult your healthcare provider before starting any new supplement, especially if you take medications or have underlying health conditions.

Is up&up a trustworthy supplement brand?

up&up receives a brand trust score of 61/100 based on GoodSupp's independent analysis of certifications, regulatory history, and transparency practices. Founded in 2009 and headquartered in Minneapolis, Minnesota, United States, the company offers 166 products in their lineup. They hold 1 verified certifications including Nsf Gmp. Third-party certifications are independently verified and indicate the brand meets specific quality, purity, and manufacturing standards. Note: up&up has 2 historical regulatory incidents on record, which are factored into the trust score.

How much vitamin d3 should i take daily?

The optimal dosage depends on your individual health needs, age, sex, and current nutrient levels. Recommended daily amounts are established by health authorities but may vary from therapeutic doses used in clinical research. It's important to check the Supplement Facts label for the exact amount per serving and compare it against the % Daily Value. Some supplements provide mega-doses well above the Daily Value, which may not be necessary and in some cases could be harmful — particularly for fat-soluble vitamins (A, D, E, K) that accumulate in the body. GoodSupp's efficacy analysis evaluates whether a product's dosages align with clinically studied amounts. Always consult your healthcare provider for personalized dosage recommendations.

What does vitamin d do?

This is an important question for supplement consumers. The dietary supplement industry is largely self-regulated, which means product quality, ingredient transparency, and safety practices vary significantly between brands and products. The most reliable way to evaluate any supplement is to check for third-party testing certifications, review the full ingredient list and dosages, and research the brand's regulatory track record. GoodSupp's database of over 250,000 analyzed products provides independent quality scores, ingredient safety ratings, and brand trust reports to help you make evidence-based decisions.

How much vitamin d3 per day for a woman?

The optimal dosage depends on your individual health needs, age, sex, and current nutrient levels. Recommended daily amounts are established by health authorities but may vary from therapeutic doses used in clinical research. It's important to check the Supplement Facts label for the exact amount per serving and compare it against the % Daily Value. Some supplements provide mega-doses well above the Daily Value, which may not be necessary and in some cases could be harmful — particularly for fat-soluble vitamins (A, D, E, K) that accumulate in the body. GoodSupp's efficacy analysis evaluates whether a product's dosages align with clinically studied amounts. Always consult your healthcare provider for personalized dosage recommendations.

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Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.