NOW E-400, 268 mg (400 IU) supplement bottle
NOW

E-400, 268 mg (400 IU) Review

What We Researched
1 active ingredient analyzed · 1 inactive ingredient decoded · 9 brand certifications checked · Last updated: Aug 2026
93
Product Score Excellent
100
Brand Score Excellent

Two independent scores — the product and the brand behind it, never blended into one number. See our methodology.

Product Analysis

Transparency Excellent

Supplement Facts

IngredientAmount% DV
Vitamin E (as d-alpha Tocopheryl Acetate) 268 mg 1787%
Bioavailability Excellent

Absorption Rating

  • Vitamin E (as d-alpha Tocopheryl Acetate) Good
Other Ingredients Excellent

Fillers & Additives

  • Softgel capsule [bovine gelatin (bse-free), Glycerin, Water] and organic extra virgin olive oil
Efficacy Very Good

Dosage Analysis

  • Vitamin E (as d-alpha Tocopheryl Acetate) 268 mg High

Supplement Facts

Ingredient Amount % Daily Value
Vitamin E (as d-alpha Tocopheryl Acetate) 268 mg 1787%

Other Ingredients

Inactive ingredients used in manufacturing. All rated for safety.

Softgel capsule [bovine gelatin (bse-free), Glycerin, Water] and organic extra virgin olive oil Unknown
Brand Trust Report
NOW

Founded 1968 · Bloomingdale, Illinois, USA · 1759 products · nowfoods.com

Certifications

9 certifications
Informed Sport Verified Source
Npa Gmp Verified Source
Consumerlab Verified Source
Labdoor Verified Source
Fda Gmp Inspections Verified Source
Non Gmo Project Verified Source
Usda Organic Verified Source
Vegan Certified Verified Source
Informed Choice Verified

Transparency

5 claims
Coa Availability — Verified Source
Third Party Testing Claim — Verified Source
Testing Lab Disclosure — Claimed
In House Testing — Verified Source

Violation History

8 incidents
Lawsuit Mislabeled St. John's Wort supplement, containing significantly less of the active ingredient than advertised.NoneSource
Lawsuit A data breach that compromised personal and health information of employees and dependents.2023Source
Prop 65 Lead2021-11-30Source
Recall NOW Real Food® Raw Macadamia Nuts2020-06-12Source
Recall NOW Real Food® Raw Macadamia Nuts2020-06-12Source
Recall NOW Real Food® Zesty Sprouting Mix2018-06-21Source
Lawsuit Misleadingly using slack-fill packaging for their Vitamin C supplements.2015Source
Fda Warning Adulterated Dietary Supplement due to pesticide (quintozene) contamination in American Ginseng.2007-10-12Source
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Frequently Asked Questions
Is NOW E-400, 268 mg (400 IU) a good supplement?

NOW E-400, 268 mg (400 IU) received a product quality score of 93/100 in GoodSupp's independent analysis, placing it in the top tier of supplements we've analyzed. The product contains 1 active ingredients Of the 1 inactive ingredients, 0 are rated safe and 0 are flagged for review. The manufacturer, NOW, holds a brand trust score of 100/100 with 9 verified certifications including Informed Sport, Npa Gmp, Consumerlab, Labdoor.

What are the ingredients in NOW E-400, 268 mg (400 IU)?

NOW E-400, 268 mg (400 IU) contains 1 active ingredients: Vitamin E (as d-alpha Tocopheryl Acetate) (268 mg). Notable high-dose ingredients include Vitamin E at 1787% DV. Each ingredient's dosage, form, and safety rating is analyzed independently in GoodSupp's full product breakdown.

Is NOW E-400, 268 mg (400 IU) safe to take?

NOW E-400, 268 mg (400 IU) has been analyzed for ingredient safety across all its components. Always consult your healthcare provider before starting any new supplement, especially if you take medications or have underlying health conditions.

Is NOW a trustworthy supplement brand?

NOW receives a brand trust score of 100/100 based on GoodSupp's independent analysis of certifications, regulatory history, and transparency practices. Founded in 1968 and headquartered in Bloomingdale, Illinois, USA, the company offers 1759 products in their lineup. They hold 9 verified certifications including Informed Sport, Npa Gmp, Consumerlab, Labdoor. Third-party certifications are independently verified and indicate the brand meets specific quality, purity, and manufacturing standards. Note: NOW has 8 historical regulatory incidents on record, which are factored into the trust score.

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Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records — read our methodology. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.