NOW Choline & Inositol, 100 Veg Capsules supplement bottle

NOW

Choline & Inositol, 100 Veg Capsules Review

Q: What are the ingredients in NOW Choline & Inositol, 100 Veg Capsules?

NOW Choline & Inositol, 100 Veg Capsules contains 2 active ingredients: Choline (from 630 mg Choline Bitartrate) (250 mg), Inositol (250 mg). Each ingredient's dosage, form, and safety rating is analyzed independently in GoodSupp's full product breakdown.

Q: Is NOW a trustworthy supplement brand?

NOW receives a brand trust score of 100/100 based on GoodSupp's independent analysis of certifications, regulatory history, and transparency practices. Founded in 1968 and headquartered in Bloomingdale, Illinois, USA, the company offers 1759 products in their lineup. Note: NOW has 8 historical regulatory incidents on record, which are factored into the trust score.

What We Researched

2 active ingredients analyzed · 4 inactive ingredients decoded · 9 brand certifications checked · Page generated: Sep 2026

Product Score Fair

100

Brand Score Excellent

Two independent scores — the product and the brand behind it, never blended into one number. See our methodology.

Product Analysis

Transparency Excellent

Supplement Facts

Ingredient	Amount	% DV
Choline (from 630 mg Choline Bitartrate)	250 mg	45%
Inositol	250 mg	†

Bioavailability Fair

Absorption Rating

Choline (from 630 mg Choline Bitartrate) Poor
Inositol Good

Other Ingredients Excellent

Fillers & Additives

Hypromellose
Vegetable Stearic Acid
Stearic Acid
Silica

Efficacy Very Poor

Dosage Analysis

Choline (from 630 mg Choline Bitartrate) 250 mg Under-dosed
Inositol 250 mg Under-dosed

Supplement Facts

Ingredient	Amount	% Daily Value
Choline (from 630 mg Choline Bitartrate)	250 mg	45%
Inositol	250 mg	†

Other Ingredients

Inactive ingredients used in manufacturing. All rated for safety.

Hypromellose Safe

Forms vegetarian capsule shells. Dissolves easily in the stomach.

Vegetable Stearic Acid Generally_safe

It is used to prevent ingredients from sticking to manufacturing equipment.

Stearic Acid Safe

Helps ingredients flow smoothly through manufacturing equipment.

Silica Safe

Prevents ingredients from clumping and improves powder flow.

Brand Trust Report

Certifications

9 certifications

Informed Sport Source available Primary evidence

Npa Gmp Source available Primary evidence

Consumerlab Source available Primary evidence

Labdoor Source available Primary evidence

Fda Gmp Inspections Source available Primary evidence

Non Gmo Project Source available Primary evidence

Usda Organic Source available Primary evidence

Vegan Certified Source available Primary evidence

Informed Choice Supporting evidence unavailable checked 2026-05-05

Transparency

5 claims

Coa Availability — Verified Evidence available Evidence

Third Party Testing Claim — Verified Evidence available Evidence

Testing Lab Disclosure — Claimed Brand claim; evidence unavailable

In House Testing — Verified Evidence available Evidence

Violation History

8 incidents

Lawsuit Mislabeled St. John's Wort supplement, containing significantly less of the active ingredient than advertised.None Source available Primary source

Lawsuit A data breach that compromised personal and health information of employees and dependents.2023 Source available Primary source

Prop 65 Lead2021-11-30 Source available Primary source

Recall NOW Real Food® Raw Macadamia Nuts2020-06-12 Source available Primary source

Recall NOW Real Food® Zesty Sprouting Mix2018-06-21 Source available Primary source

Lawsuit Misleadingly using slack-fill packaging for their Vitamin C supplements.2015 Source available Primary source

Fda Warning Adulterated Dietary Supplement due to pesticide (quintozene) contamination in American Ginseng.2007-10-12 Source available Primary source

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Frequently Asked Questions

Is NOW Choline & Inositol, 100 Veg Capsules a good supplement?

NOW Choline & Inositol, 100 Veg Capsules received a product quality score of 62/100 in GoodSupp's independent analysis, suggesting some areas that could be improved. The product contains 2 active ingredients All 4 inactive ingredients (fillers, binders, capsule materials) are rated safe — a clean formulation with no flagged additives. The manufacturer, NOW, holds a brand trust score of 100/100.

What are the ingredients in NOW Choline & Inositol, 100 Veg Capsules?

NOW Choline & Inositol, 100 Veg Capsules contains 2 active ingredients: Choline (from 630 mg Choline Bitartrate) (250 mg), Inositol (250 mg). Each ingredient's dosage, form, and safety rating is analyzed independently in GoodSupp's full product breakdown.

Is NOW Choline & Inositol, 100 Veg Capsules safe to take?

GoodSupp reviewed the inactive-ingredient data available for NOW Choline & Inositol, 100 Veg Capsules. All 4 inactive ingredients — including capsule materials, fillers, and binders — are currently classified as safe in GoodSupp's ingredient reference data. This label analysis cannot determine whether the product is safe for a particular person, and source labels may change. Always consult your healthcare provider before starting any new supplement, especially if you take medications or have underlying health conditions.

Is NOW a trustworthy supplement brand?

NOW receives a brand trust score of 100/100 based on GoodSupp's independent analysis of certifications, regulatory history, and transparency practices. Founded in 1968 and headquartered in Bloomingdale, Illinois, USA, the company offers 1759 products in their lineup. Note: NOW has 8 historical regulatory incidents on record, which are factored into the trust score.

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Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records — read our methodology. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.