Equate

Founded 1986 · Bentonville, AR, USA · 82 products · walmart.com/cp/equate/975619

80
Brand Score

Certifications

2 certifications
Consumerlab Verified Source
Non-GMO Project Verified Verified

Violation History

5 incidents
Lawsuit Equate acne products contain the carcinogen benzene.2025Source
Recall Equate Lubricant Eye Ointment2024-02-22Source
Recall First Aid Kits containing acetaminophen2022-03-02Source
Lawsuit Equate Dry Spray contained undisclosed benzene.2021Source
Lawsuit Falsely advertising 'oil-free' skincare products that contain oil.2021Source
Products by Equate
Creatine Monohydrate Gummies
Creatine Monohydrate Gummies
Product 100 Brand 80
Ashwagandha Gummies
Ashwagandha Gummies
Product 100 Brand 80
Creatine Monohydrate
Creatine Monohydrate
Product 100 Brand 80
Coenzyme Q10
Coenzyme Q10
Product 100 Brand 80
Collagen Peptides
Collagen Peptides
Product 100 Brand 80
Biotin 1,000 Mcg
Biotin 1,000 Mcg
Product 100 Brand 80
Quick Dissolve Biotin 2,500mcg
Quick Dissolve Biotin 2,500mcg
Product 100 Brand 80
Probiotic 10 Billion 60 Vegetarian Capsules
Probiotic 10 Billion 60 Vegetarian Capsules
Product 100 Brand 80
Vitamin C 500mg Multi-Fruit Chewable
Vitamin C 500mg Multi-Fruit Chewable
Product 100 Brand 80
Vitamin C 500mg Multi-Fruit Flavour
Vitamin C 500mg Multi-Fruit Flavour
Product 100 Brand 80
Vitamin C 500mg Tangy Orange Flavour
Vitamin C 500mg Tangy Orange Flavour
Product 100 Brand 80
Vitamin D 1000 IU Chewable
Vitamin D 1000 IU Chewable
Product 100 Brand 80
Vitamin D 1000IU 550's
Vitamin D 1000IU 550's
Product 100 Brand 80
Vitamin D
Vitamin D
Product 100 Brand 80
Vitamin D, 1,000 IU<br>90 Tablets
Vitamin D, 1,000 IU
90 Tablets
Product 100 Brand 80
Vitamin D 1000 IU
Vitamin D 1000 IU
Product 100 Brand 80
Vitamin D 1000 IU
Vitamin D 1000 IU
Product 100 Brand 80
Vitamin D 1000 IU
Vitamin D 1000 IU
Product 100 Brand 80
Kids Vitamin C Gummies 125mg
Kids Vitamin C Gummies 125mg
Product 100 Brand 80
B12 Fast Dissolving 1000mcg Sublingual Tablets
B12 Fast Dissolving 1000mcg Sublingual Tablets
Product 100 Brand 80
Caffeine,100 mg
Caffeine,100 mg
Product 100 Brand 80
Vitamin D 1000IU 500 Drops
Vitamin D 1000IU 500 Drops
Product 100 Brand 80
Vitamin B12 100mcg
Vitamin B12 100mcg
Product 100 Brand 80
Ginkgo Biloba 120 mg
Ginkgo Biloba 120 mg
Product 100 Brand 80
Vitamin D 1000IU Natural Orange Flavour
Vitamin D 1000IU Natural Orange Flavour
Product 100 Brand 80
Vitamin D 2500 IU
Vitamin D 2500 IU
Product 100 Brand 80
Vitamin D 1000 IU
Vitamin D 1000 IU
Product 100 Brand 80
Vitamin D, 1,000 IU <br>180 Tablets
Vitamin D, 1,000 IU
180 Tablets
Product 100 Brand 80
Vitamin C 500mg Orange Chewables
Vitamin C 500mg Orange Chewables
Product 100 Brand 80
Flaxseed Oil 1000mg
Flaxseed Oil 1000mg
Product 100 Brand 80
Wide Awakes Extra Strength Caffeine 200 mg
Wide Awakes Extra Strength Caffeine 200 mg
Product 100 Brand 80
Vitamin A 10,000IU
Vitamin A 10,000IU
Product 100 Brand 80
Vitamin B12 1000mcg Sublingual Tablets
Vitamin B12 1000mcg Sublingual Tablets
Product 100 Brand 80
Vitamin D, 1,000 IU
Vitamin D, 1,000 IU
Product 100 Brand 80
Probiotic Formula 30 Billion
Probiotic Formula 30 Billion
Product 96 Brand 80
High Absorption CoQ-10 100 mg
High Absorption CoQ-10 100 mg
Product 96 Brand 80
Probiotic 10 Billion Capsules
Probiotic 10 Billion Capsules
Product 94 Brand 80
Brain Health 5 Function Formula Gummies
Brain Health 5 Function Formula Gummies
Product 93 Brand 80
Calcium Magnesium with Vitamin D 360 Caplets
Calcium Magnesium with Vitamin D 360 Caplets
Product 93 Brand 80
Vitamin E 400 IU
Vitamin E 400 IU
Product 93 Brand 80
Creatine Monohydrate Dietary Supplements
Creatine Monohydrate Dietary Supplements
Product 50 Brand 80
Frequently Asked Questions
Is Equate a trustworthy supplement brand?

Equate receives a brand trust score of 80/100 in GoodSupp's independent analysis. The company was founded in 1986 and is headquartered in Bentonville, AR, USA. They hold 2 verified certifications including Consumerlab, Non-GMO Project Verified. These certifications are independently verified by GoodSupp and indicate the brand meets recognized quality, purity, and manufacturing standards. Note: Equate has 5 historical regulatory incidents on record. These are factored into the overall trust score and are detailed in the violation history section above.

Is Equate third-party tested?

Yes. Equate holds 2 verified third-party certifications: Consumerlab, Non-GMO Project Verified. Third-party testing means an independent laboratory — not the supplement company itself — has verified the product's contents, purity, and/or manufacturing practices. This is one of the strongest indicators of supplement quality because it removes the conflict of interest inherent in self-testing. Not all certifications are equal: NSF International and USP are considered the gold standard, while GMP certification indicates proper manufacturing practices.

What are the best Equate supplements?

Based on GoodSupp's quality analysis, the highest-rated Equate supplements are: Creatine Monohydrate Gummies (score: 100/100); Ashwagandha Gummies (score: 100/100); Creatine Monohydrate (score: 100/100). These scores are calculated from ingredient quality, dosage adequacy, bioavailability, label transparency, and inactive ingredient safety. Scores can vary significantly across a brand's product line — a high brand trust score doesn't guarantee every individual product is top-quality.

Where is Equate located?

Equate is headquartered in Bentonville, AR, USA. The company was founded in 1986. They currently offer 82 products in their supplement lineup. Their official website is walmart.com/cp/equate/975619. Manufacturing location may differ from corporate headquarters — look for GMP certification to verify manufacturing quality standards.

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Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records — read our methodology. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.