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Equate

Founded 1986 · Bentonville, AR, USA · 82 products · walmart.com/cp/equate/975619

80
Brand Score

Certifications

2 certifications
Consumerlab Source available Primary evidence
Non-GMO Project Verified Supporting evidence unavailable

Transparency Claims

3 claims
Third Party Testing Claim — Brand claim; evidence unavailable
Contains Proprietary Blend — Brand claim; evidence unavailable

Violation History

5 incidents
Lawsuit Equate acne products contain the carcinogen benzene.2025 Source available Primary source
Recall Equate Lubricant Eye Ointment2024-02-22 Source available Primary source
Recall First Aid Kits containing acetaminophen2022-03-02 Source available Primary source
Lawsuit Equate Dry Spray contained undisclosed benzene.2021 Source available Primary source
Lawsuit Falsely advertising 'oil-free' skincare products that contain oil.2021 Source available Primary source
Products by Equate
Creatine Monohydrate Gummies
Creatine Monohydrate Gummies
Product 100 Brand 80
Ashwagandha Gummies
Ashwagandha Gummies
Product 100 Brand 80
Creatine Monohydrate
Creatine Monohydrate
Product 100 Brand 80
Coenzyme Q10
Coenzyme Q10
Product 100 Brand 80
Collagen Peptides
Collagen Peptides
Product 100 Brand 80
Biotin 1,000 Mcg
Biotin 1,000 Mcg
Product 100 Brand 80
Quick Dissolve Biotin 2,500mcg
Quick Dissolve Biotin 2,500mcg
Product 100 Brand 80
Probiotic 10 Billion 60 Vegetarian Capsules
Probiotic 10 Billion 60 Vegetarian Capsules
Product 100 Brand 80
Vitamin C 500mg Multi-Fruit Chewable
Vitamin C 500mg Multi-Fruit Chewable
Product 100 Brand 80
Vitamin C 500mg Multi-Fruit Flavour
Vitamin C 500mg Multi-Fruit Flavour
Product 100 Brand 80
Vitamin C 500mg Tangy Orange Flavour
Vitamin C 500mg Tangy Orange Flavour
Product 100 Brand 80
Vitamin D 1000 IU Chewable
Vitamin D 1000 IU Chewable
Product 100 Brand 80
Vitamin D 1000IU 550's
Vitamin D 1000IU 550's
Product 100 Brand 80
Vitamin D
Vitamin D
Product 100 Brand 80
Vitamin D, 1,000 IU<br>90 Tablets
Vitamin D, 1,000 IU
90 Tablets
Product 100 Brand 80
Vitamin D 1000 IU
Vitamin D 1000 IU
Product 100 Brand 80
Vitamin D 1000 IU
Vitamin D 1000 IU
Product 100 Brand 80
Vitamin D 1000 IU
Vitamin D 1000 IU
Product 100 Brand 80
Kids Vitamin C Gummies 125mg
Kids Vitamin C Gummies 125mg
Product 100 Brand 80
B12 Fast Dissolving 1000mcg Sublingual Tablets
B12 Fast Dissolving 1000mcg Sublingual Tablets
Product 100 Brand 80
Caffeine,100 mg
Caffeine,100 mg
Product 100 Brand 80
Vitamin D 1000IU 500 Drops
Vitamin D 1000IU 500 Drops
Product 100 Brand 80
Vitamin B12 100mcg
Vitamin B12 100mcg
Product 100 Brand 80
Ginkgo Biloba 120 mg
Ginkgo Biloba 120 mg
Product 100 Brand 80
Vitamin D 1000IU Natural Orange Flavour
Vitamin D 1000IU Natural Orange Flavour
Product 100 Brand 80
Vitamin D 2500 IU
Vitamin D 2500 IU
Product 100 Brand 80
Vitamin D 1000 IU
Vitamin D 1000 IU
Product 100 Brand 80
Vitamin D, 1,000 IU <br>180 Tablets
Vitamin D, 1,000 IU
180 Tablets
Product 100 Brand 80
Vitamin C 500mg Orange Chewables
Vitamin C 500mg Orange Chewables
Product 100 Brand 80
Flaxseed Oil 1000mg
Flaxseed Oil 1000mg
Product 100 Brand 80
Wide Awakes Extra Strength Caffeine 200 mg
Wide Awakes Extra Strength Caffeine 200 mg
Product 100 Brand 80
Vitamin A 10,000IU
Vitamin A 10,000IU
Product 100 Brand 80
Vitamin B12 1000mcg Sublingual Tablets
Vitamin B12 1000mcg Sublingual Tablets
Product 100 Brand 80
Vitamin D, 1,000 IU
Vitamin D, 1,000 IU
Product 100 Brand 80
Probiotic Formula 30 Billion
Probiotic Formula 30 Billion
Product 96 Brand 80
High Absorption CoQ-10 100 mg
High Absorption CoQ-10 100 mg
Product 96 Brand 80
Probiotic 10 Billion Capsules
Probiotic 10 Billion Capsules
Product 94 Brand 80
Brain Health 5 Function Formula Gummies
Brain Health 5 Function Formula Gummies
Product 93 Brand 80
Calcium Magnesium with Vitamin D 360 Caplets
Calcium Magnesium with Vitamin D 360 Caplets
Product 93 Brand 80
Vitamin E 400 IU
Vitamin E 400 IU
Product 93 Brand 80
Collagen Peptides
Collagen Peptides
Product 77 Brand 80
Prenatal Multivitamin
Prenatal Multivitamin
Product 77 Brand 80
Prenatal Multivitamin
Prenatal Multivitamin
Product 77 Brand 80
Collagen Peptides (Unflavored
Collagen Peptides (Unflavored
Product 68 Brand 80
Collagen Peptides (Unflavored
Collagen Peptides (Unflavored
Product 68 Brand 80
Odourless Garlic
Odourless Garlic
Product 62 Brand 80
Milk Thistle 1,000 mg
Milk Thistle 1,000 mg
Product 62 Brand 80
Creatine Monohydrate Dietary Supplements
Creatine Monohydrate Dietary Supplements
Product 50 Brand 80
Collagen Peptides
Collagen Peptides
Product 50 Brand 80
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Frequently Asked Questions
Is Equate a trustworthy supplement brand?

Equate receives a brand trust score of 80/100 in GoodSupp's independent analysis. The company was founded in 1986 and is headquartered in Bentonville, AR, USA. Our research did not find independently verified third-party certifications for this brand. While this doesn't mean their products are low quality, third-party testing is considered a strong indicator of commitment to quality assurance. Note: Equate has 5 historical regulatory incidents on record. These are factored into the overall trust score and are detailed in the violation history section above.

Is Equate third-party tested?

GoodSupp's research did not find verified third-party testing certifications for Equate. Third-party testing by organizations like NSF International, USP, or Informed Sport is considered one of the strongest indicators of supplement quality. Without it, consumers must rely more heavily on the brand's own quality claims. This doesn't necessarily mean Equate's products are low quality, but it does mean there's less independent verification of their claims.

What are the best Equate supplements?

Based on GoodSupp's quality analysis, the highest-rated Equate supplements are: Creatine Monohydrate Gummies (score: 100/100); Ashwagandha Gummies (score: 100/100); Creatine Monohydrate (score: 100/100). These scores are calculated from ingredient quality, dosage adequacy, bioavailability, label transparency, and inactive ingredient safety. Scores can vary significantly across a brand's product line — a high brand trust score doesn't guarantee every individual product is top-quality.

Where is Equate located?

Equate is headquartered in Bentonville, AR, USA. The company was founded in 1986. They currently offer 82 products in their supplement lineup. Their official website is walmart.com/cp/equate/975619. Manufacturing location may differ from corporate headquarters — look for GMP certification to verify manufacturing quality standards.

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Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records — read our methodology. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.