up&up Women's Multivitamin Gummies - Natural Berry supplement bottle
up&up

Women's Multivitamin Gummies - Natural Berry

What We Researched
21 active ingredients analyzed · 9 inactive ingredients decoded · 1 brand certification checked · 1 retailer compared · Last updated: Mar 2026
80
Product Score Good
61
Brand Score Fair

Product Analysis

Transparency Excellent

Supplement Facts

IngredientAmount% DV
Vitamin A 450.0 mcg 50%
Vitamin C 30.0 mg 33%
Vitamin D 25.0 mcg 125%
Vitamin E 18.8 mg 125%
Niacin 8.0 mg 50%
Vitamin B6 2.0 mg 118%
Folic Acid 400.0 mcg DFE 100%
Folic Acid 240.0 mcg
Vitamin B12 7.2 mcg 300%
Biotin 150.0 mcg 500%
Pantothenic Acid 3.0 mg 60%
Calcium 100.0 mg 8%
Iodine 40.0 mcg 27%
Zinc 2.2 mg 20%
Chromium 35.0 mcg 100%
Inositol (as Inositol Niacinate) 2.0 mg
Boron (as Boron Citrate) 150.0 mcg
Bioavailability Very Good

Absorption Rating

  • Vitamin A Good
  • Vitamin C Fair
  • Vitamin D Good
  • Vitamin E Good
  • Niacin Good
  • Vitamin B6 Fair
  • Folic Acid Fair
  • Folic Acid Fair
  • Vitamin B12 Fair
  • Biotin Good
  • Pantothenic Acid Good
  • Calcium Good
  • Iodine Good
  • Zinc Fair
  • Chromium Fair
  • Inositol (as Inositol Niacinate) Good
  • Boron (as Boron Citrate) Good
Other Ingredients Excellent

Fillers & Additives

  • Glucose Syrup
  • Sugar
  • Gelatin
  • Carnaube Wax
  • Citric Acid
  • Fractionated Coconut Oil
  • Lactic Acid
  • Natural Flavors
  • Purple Carrot Juice Concentrate (Color)
Efficacy Fair

Dosage Analysis

  • Vitamin A 450.0 mcg Under-dosed
  • Vitamin C 30.0 mg Under-dosed
  • Vitamin D 25.0 mcg Effective
  • Vitamin E 18.8 mg Effective
  • Niacin 8.0 mg Under-dosed
  • Vitamin B6 2.0 mg Effective
  • Folic Acid 400.0 mcg DFE Effective
  • Folic Acid 240.0 mcg Under-dosed
  • Vitamin B12 7.2 mcg Effective
  • Biotin 150.0 mcg Effective
  • Pantothenic Acid 3.0 mg Under-dosed
  • Calcium 100.0 mg Under-dosed
  • Iodine 40.0 mcg Under-dosed
  • Zinc 2.2 mg Under-dosed
  • Chromium 35.0 mcg Effective
  • Inositol (as Inositol Niacinate) 2.0 mg Under-dosed
  • Boron (as Boron Citrate) 150.0 mcg Under-dosed

Supplement Facts

Ingredient Amount % Daily Value
Calories 10.0 Cal
Total Carbohydrate 3.0 g 10%
Sugars 2.0 g
Added Sugars 2.0 g 40%
Vitamin A 450.0 mcg 50%
Vitamin C 30.0 mg 33%
Vitamin D 25.0 mcg 125%
Vitamin E 18.8 mg 125%
Niacin 8.0 mg 50%
Vitamin B6 2.0 mg 118%
Folic Acid 400.0 mcg DFE 100%
Folic Acid 240.0 mcg
Vitamin B12 7.2 mcg 300%
Biotin 150.0 mcg 500%
Pantothenic Acid 3.0 mg 60%
Calcium 100.0 mg 8%
Iodine 40.0 mcg 27%
Zinc 2.2 mg 20%
Chromium 35.0 mcg 100%
Inositol (as Inositol Niacinate) 2.0 mg
Boron (as Boron Citrate) 150.0 mcg

Other Ingredients

Inactive ingredients used in manufacturing. All rated for safety.

Glucose Syrup Generally_safe

It is used as a sweetener and binder.

Sugar Generally_safe

Adds sweetness to chewable or gummy supplements.

Gelatin Safe

Forms the capsule shell that holds the supplement contents.

Carnaube Wax Unknown
Citric Acid Safe

Adds tartness and acts as a natural preservative. Also aids in ingredient stability.

Fractionated Coconut Oil Safe

It is used as a carrier oil or emollient.

Lactic Acid Safe

It is used as a preservative and pH adjuster.

Natural Flavors Safe

Improves taste of chewable, gummy, or liquid supplements.

Purple Carrot Juice Concentrate (Color) Safe

It is used to provide a natural purple color to the supplement.

Price Comparison

Price History

Tracked across major retailers. Updated periodically.

$16$15$14$13$12 $13.99
Target

Prices shown at time of last check. Click a retailer to see current price. GoodSupp is not affiliated with any retailer.

Brand Trust Report
up&up

Founded 2009 · Minneapolis, Minnesota, United States · 166 products · target.com/b/up-up/-/N-5v61u

Certifications

1 certification
Nsf Gmp Verified Source

Transparency

2 claims
Third Party Testing Claim — Claimed Source

Violation History

2 incidents
Lawsuit Failure to disclose the presence of heavy metals in prenatal vitamins.2022Source
Lawsuit Deceptively marketing biotin supplements with unsubstantiated health claims.2017Source
Related Supplements
Frequently Asked Questions
Is up&up Women's Multivitamin Gummies - Natural Berry a good supplement?

up&up Women's Multivitamin Gummies - Natural Berry received a product quality score of 80/100 in GoodSupp's independent analysis, indicating strong overall quality. The product contains 21 active ingredients with 125 servings per container. Of the 9 inactive ingredients, 6 are rated safe and 0 are flagged for review. The manufacturer, up&up, holds a brand trust score of 61/100 with 1 verified certifications including Nsf Gmp.

What are the ingredients in up&up Women's Multivitamin Gummies - Natural Berry?

up&up Women's Multivitamin Gummies - Natural Berry contains 21 active ingredients: Calories (10.0 Cal), Total Carbohydrate (3.0 g), Sugars (2.0 g), Added Sugars (2.0 g), Vitamin A (450.0 mcg), Vitamin C (30.0 mg), and 15 more. Notable high-dose ingredients include Vitamin B12 at 300% DV, Biotin at 500% DV. Each ingredient's dosage, form, and safety rating is analyzed independently in GoodSupp's full product breakdown.

Is up&up Women's Multivitamin Gummies - Natural Berry safe to take?

up&up Women's Multivitamin Gummies - Natural Berry has been analyzed for ingredient safety across all its components. Always consult your healthcare provider before starting any new supplement, especially if you take medications or have underlying health conditions.

Is up&up a trustworthy supplement brand?

up&up receives a brand trust score of 61/100 based on GoodSupp's independent analysis of certifications, regulatory history, and transparency practices. Founded in 2009 and headquartered in Minneapolis, Minnesota, United States, the company offers 166 products in their lineup. They hold 1 verified certifications including Nsf Gmp. Third-party certifications are independently verified and indicate the brand meets specific quality, purity, and manufacturing standards. Note: up&up has 2 historical regulatory incidents on record, which are factored into the trust score.

How much vitamin d3 should i take daily?

The optimal dosage depends on your individual health needs, age, sex, and current nutrient levels. Recommended daily amounts are established by health authorities but may vary from therapeutic doses used in clinical research. It's important to check the Supplement Facts label for the exact amount per serving and compare it against the % Daily Value. Some supplements provide mega-doses well above the Daily Value, which may not be necessary and in some cases could be harmful — particularly for fat-soluble vitamins (A, D, E, K) that accumulate in the body. GoodSupp's efficacy analysis evaluates whether a product's dosages align with clinically studied amounts. Always consult your healthcare provider for personalized dosage recommendations.

What does vitamin d do?

This is an important question for supplement consumers. The dietary supplement industry is largely self-regulated, which means product quality, ingredient transparency, and safety practices vary significantly between brands and products. The most reliable way to evaluate any supplement is to check for third-party testing certifications, review the full ingredient list and dosages, and research the brand's regulatory track record. GoodSupp's database of over 250,000 analyzed products provides independent quality scores, ingredient safety ratings, and brand trust reports to help you make evidence-based decisions.

How much vitamin d3 per day for a woman?

The optimal dosage depends on your individual health needs, age, sex, and current nutrient levels. Recommended daily amounts are established by health authorities but may vary from therapeutic doses used in clinical research. It's important to check the Supplement Facts label for the exact amount per serving and compare it against the % Daily Value. Some supplements provide mega-doses well above the Daily Value, which may not be necessary and in some cases could be harmful — particularly for fat-soluble vitamins (A, D, E, K) that accumulate in the body. GoodSupp's efficacy analysis evaluates whether a product's dosages align with clinically studied amounts. Always consult your healthcare provider for personalized dosage recommendations.

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Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.