up&up Sugar Free Women's Multivitamin Gummies supplement bottle
up&up

Sugar Free Women's Multivitamin Gummies

What We Researched
25 active ingredients analyzed · 12 inactive ingredients decoded · 1 brand certification checked · 1 retailer compared · Last updated: Mar 2026
80
Product Score Good
61
Brand Score Fair

Product Analysis

Transparency Excellent

Supplement Facts

IngredientAmount% DV
Vitamin A 450.0 mcg 50%
Vitamin C 45.0 mg 50%
Vitamin D 20.0 mcg 100%
Vitamin E 15.0 mg 100%
Thiamin 0.12 mg 10%
Niacin 8.0 mg 50%
Vitamin B6 1.7 mg 100%
Folic Acid 400.0 mcg DFE 100%
Folic Acid 240.0 mcg
Vitamin B12 6.0 250%
Biotin 150.0 mcg 500%
Pantothenic Acid 5.0 mg 100%
Calcium 100.0 mg 8%
Phosphorus 46.0 mg 4%
Iodine 150.0 mcg 100%
Zinc 2.5 mg 23%
Selenium 14.0 mcg 25%
Chromium 17.5 mcg 50%
Boron (as Boron Citrate) 500.0 mcg
Bioavailability Very Good

Absorption Rating

  • Vitamin A Good
  • Vitamin C Fair
  • Vitamin D Good
  • Vitamin E Good
  • Thiamin Good
  • Niacin Good
  • Vitamin B6 Fair
  • Folic Acid Fair
  • Folic Acid Fair
  • Vitamin B12 Fair
  • Biotin Good
  • Pantothenic Acid Good
  • Calcium Good
  • Phosphorus Good
  • Iodine Good
  • Zinc Fair
  • Selenium Good
  • Chromium Fair
  • Boron (as Boron Citrate) Good
Other Ingredients Excellent

Fillers & Additives

  • Maltitol Syrup
  • Isomalt
  • Maltodextrin
  • Xylitol
  • Carnauba Wax
  • Citric Acid
  • Fractionated Coconut Oil
  • Natural Flavors
  • Pectin
  • Purple Carrot Juice Concentrate (Color)
  • Sodium Citrate
  • Steviol Glycosides
Efficacy Fair

Dosage Analysis

  • Vitamin A 450.0 mcg Under-dosed
  • Vitamin C 45.0 mg Under-dosed
  • Vitamin D 20.0 mcg Effective
  • Vitamin E 15.0 mg Effective
  • Thiamin 0.12 mg Under-dosed
  • Niacin 8.0 mg Under-dosed
  • Vitamin B6 1.7 mg Effective
  • Folic Acid 400.0 mcg DFE Effective
  • Folic Acid 240.0 mcg Under-dosed
  • Vitamin B12 6.0 Effective
  • Biotin 150.0 mcg Effective
  • Pantothenic Acid 5.0 mg Effective
  • Calcium 100.0 mg Under-dosed
  • Phosphorus 46.0 mg Under-dosed
  • Iodine 150.0 mcg Effective
  • Zinc 2.5 mg Under-dosed
  • Selenium 14.0 mcg Under-dosed
  • Chromium 17.5 mcg Under-dosed
  • Boron (as Boron Citrate) 500.0 mcg Under-dosed

Supplement Facts

Ingredient Amount % Daily Value
Calories 10.0 Cal
Total Carbohydrate 3.0 g 1%
Sugars 0.0 g
Added Sugars 0.0 g
Sugar Alcohol 3.0 g
Vitamin A 450.0 mcg 50%
Vitamin C 45.0 mg 50%
Vitamin D 20.0 mcg 100%
Vitamin E 15.0 mg 100%
Thiamin 0.12 mg 10%
Niacin 8.0 mg 50%
Vitamin B6 1.7 mg 100%
Folic Acid 400.0 mcg DFE 100%
Folic Acid 240.0 mcg
Vitamin B12 6.0 250%
Biotin 150.0 mcg 500%
Pantothenic Acid 5.0 mg 100%
Calcium 100.0 mg 8%
Phosphorus 46.0 mg 4%
Iodine 150.0 mcg 100%
Zinc 2.5 mg 23%
Selenium 14.0 mcg 25%
Chromium 17.5 mcg 50%
Sodium 20.0 mg 1%
Boron (as Boron Citrate) 500.0 mcg

Other Ingredients

Inactive ingredients used in manufacturing. All rated for safety.

Maltitol Syrup Generally_safe

It is used as a sweetener in supplements.

Isomalt Generally_safe

It provides sweetness with fewer calories than sugar.

Maltodextrin Generally_safe

Helps carry and stabilize active ingredients. Provides bulk.

Xylitol Safe

Provides sweetness with reduced calorie content. Does not promote tooth decay.

Carnauba Wax Safe

Provides a glossy, protective coating on tablets.

Citric Acid Safe

Adds tartness and acts as a natural preservative. Also aids in ingredient stability.

Fractionated Coconut Oil Safe

It is used as a carrier oil or emollient.

Natural Flavors Safe

Improves taste of chewable, gummy, or liquid supplements.

Pectin Safe

Forms the base of gummy supplements as a vegan gelatin alternative.

Purple Carrot Juice Concentrate (Color) Safe

It is used to provide a natural purple color to the supplement.

Sodium Citrate Safe

Stabilizes pH and helps maintain ingredient effectiveness.

Steviol Glycosides Safe

It is used as a sweetener.

Price Comparison

Price History

Tracked across major retailers. Updated periodically.

$11$10$9$8$7 $8.99
Target

Prices shown at time of last check. Click a retailer to see current price. GoodSupp is not affiliated with any retailer.

Brand Trust Report
up&up

Founded 2009 · Minneapolis, Minnesota, United States · 166 products · target.com/b/up-up/-/N-5v61u

Certifications

1 certification
Nsf Gmp Verified Source

Transparency

2 claims
Third Party Testing Claim — Claimed Source

Violation History

2 incidents
Lawsuit Failure to disclose the presence of heavy metals in prenatal vitamins.2022Source
Lawsuit Deceptively marketing biotin supplements with unsubstantiated health claims.2017Source
Related Supplements
Frequently Asked Questions
Is up&up Sugar Free Women's Multivitamin Gummies a good supplement?

up&up Sugar Free Women's Multivitamin Gummies received a product quality score of 80/100 in GoodSupp's independent analysis, indicating strong overall quality. The product contains 25 active ingredients with 35 servings per container. Of the 12 inactive ingredients, 9 are rated safe and 0 are flagged for review. The manufacturer, up&up, holds a brand trust score of 61/100 with 1 verified certifications including Nsf Gmp.

What are the ingredients in up&up Sugar Free Women's Multivitamin Gummies?

up&up Sugar Free Women's Multivitamin Gummies contains 25 active ingredients: Calories (10.0 Cal), Total Carbohydrate (3.0 g), Sugars (0.0 g), Added Sugars (0.0 g), Sugar Alcohol (3.0 g), Vitamin A (450.0 mcg), and 19 more. Notable high-dose ingredients include Vitamin B12 at 250% DV, Biotin at 500% DV. Each ingredient's dosage, form, and safety rating is analyzed independently in GoodSupp's full product breakdown.

Is up&up Sugar Free Women's Multivitamin Gummies safe to take?

up&up Sugar Free Women's Multivitamin Gummies has been analyzed for ingredient safety across all its components. Always consult your healthcare provider before starting any new supplement, especially if you take medications or have underlying health conditions.

Is up&up a trustworthy supplement brand?

up&up receives a brand trust score of 61/100 based on GoodSupp's independent analysis of certifications, regulatory history, and transparency practices. Founded in 2009 and headquartered in Minneapolis, Minnesota, United States, the company offers 166 products in their lineup. They hold 1 verified certifications including Nsf Gmp. Third-party certifications are independently verified and indicate the brand meets specific quality, purity, and manufacturing standards. Note: up&up has 2 historical regulatory incidents on record, which are factored into the trust score.

How much vitamin d3 should i take daily?

The optimal dosage depends on your individual health needs, age, sex, and current nutrient levels. Recommended daily amounts are established by health authorities but may vary from therapeutic doses used in clinical research. It's important to check the Supplement Facts label for the exact amount per serving and compare it against the % Daily Value. Some supplements provide mega-doses well above the Daily Value, which may not be necessary and in some cases could be harmful — particularly for fat-soluble vitamins (A, D, E, K) that accumulate in the body. GoodSupp's efficacy analysis evaluates whether a product's dosages align with clinically studied amounts. Always consult your healthcare provider for personalized dosage recommendations.

What does vitamin d do?

This is an important question for supplement consumers. The dietary supplement industry is largely self-regulated, which means product quality, ingredient transparency, and safety practices vary significantly between brands and products. The most reliable way to evaluate any supplement is to check for third-party testing certifications, review the full ingredient list and dosages, and research the brand's regulatory track record. GoodSupp's database of over 250,000 analyzed products provides independent quality scores, ingredient safety ratings, and brand trust reports to help you make evidence-based decisions.

How much vitamin d3 per day for a woman?

The optimal dosage depends on your individual health needs, age, sex, and current nutrient levels. Recommended daily amounts are established by health authorities but may vary from therapeutic doses used in clinical research. It's important to check the Supplement Facts label for the exact amount per serving and compare it against the % Daily Value. Some supplements provide mega-doses well above the Daily Value, which may not be necessary and in some cases could be harmful — particularly for fat-soluble vitamins (A, D, E, K) that accumulate in the body. GoodSupp's efficacy analysis evaluates whether a product's dosages align with clinically studied amounts. Always consult your healthcare provider for personalized dosage recommendations.

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Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.