up&up Kids' Multivitamin + Probiotic Gummies supplement bottle
up&up

Kids' Multivitamin + Probiotic Gummies

What We Researched
18 active ingredients analyzed · 11 inactive ingredients decoded · 1 brand certification checked · 1 retailer compared · Last updated: Mar 2026
69
Product Score Fair
61
Brand Score Fair

Product Analysis

Transparency Excellent

Supplement Facts

IngredientAmount% DV
Vitamin A 150.0 mcg 50%
Vitamin C 15.0 mg 100%
Vitamin D 10.0 mcg 67%
Vitamin E 3.75 mg 63%
Vitamin B6 0.5 mg 100%
Folate 100.0 mcg DFE 67%
Folic Acid 60.0 mcg
Vitamin B12 1.2 mcg 133%
Biotin 15.0 mcg 188%
Pantothenic Acid 2.5 mg 125%
Choline 5.0 mg 3%
Iodine 15.0 mcg 17%
Zinc 0.75 mg 25%
Bacillus coagulans 250 Million CFU 500 Million CFU 2.5 mg
Bioavailability Good

Absorption Rating

  • Vitamin A Good
  • Vitamin C Fair
  • Vitamin D Good
  • Vitamin E Good
  • Vitamin B6 Fair
  • Folate Fair
  • Folic Acid Fair
  • Vitamin B12 Fair
  • Biotin Good
  • Pantothenic Acid Good
  • Choline Poor
  • Iodine Good
  • Zinc Fair
  • Bacillus coagulans 250 Million CFU 500 Million CFU Good
Other Ingredients Excellent

Fillers & Additives

  • Glucose Syrup
  • Sugar
  • Water
  • Gelatin; Contains Less Than 2% of: Black Carrot Juice Extract (Color)
  • Citric Acid
  • Lactic Acid
  • Natural Flavors
  • Organic Carnauba Wax
  • Organic Sunflower Oil
  • Pectin
  • Sodium Citrate
Efficacy Very Poor

Dosage Analysis

  • Vitamin A 150.0 mcg Under-dosed
  • Vitamin C 15.0 mg Under-dosed
  • Vitamin D 10.0 mcg Under-dosed
  • Vitamin E 3.75 mg Under-dosed
  • Vitamin B6 0.5 mg Under-dosed
  • Folate 100.0 mcg DFE Under-dosed
  • Folic Acid 60.0 mcg Under-dosed
  • Vitamin B12 1.2 mcg Under-dosed
  • Biotin 15.0 mcg Under-dosed
  • Pantothenic Acid 2.5 mg Under-dosed
  • Choline 5.0 mg Under-dosed
  • Iodine 15.0 mcg Under-dosed
  • Zinc 0.75 mg Under-dosed
  • Bacillus coagulans 250 Million CFU 500 Million CFU 2.5 mg Effective

Supplement Facts

Ingredient Amount % Daily Value
Calories 5.0 Cal
Total Carbohydrate 2.0 g 1%
Sugars 1.0 g
Added Sugars 1.0 g 3%
Vitamin A 150.0 mcg 50%
Vitamin C 15.0 mg 100%
Vitamin D 10.0 mcg 67%
Vitamin E 3.75 mg 63%
Vitamin B6 0.5 mg 100%
Folate 100.0 mcg DFE 67%
Folic Acid 60.0 mcg
Vitamin B12 1.2 mcg 133%
Biotin 15.0 mcg 188%
Pantothenic Acid 2.5 mg 125%
Choline 5.0 mg 3%
Iodine 15.0 mcg 17%
Zinc 0.75 mg 25%
Bacillus coagulans 250 Million CFU 500 Million CFU 2.5 mg

Other Ingredients

Inactive ingredients used in manufacturing. All rated for safety.

Glucose Syrup Generally_safe

It is used as a sweetener and binder.

Sugar Generally_safe

Adds sweetness to chewable or gummy supplements.

Water Safe

Dissolves and carries water-soluble ingredients.

Gelatin; Contains Less Than 2% of: Black Carrot Juice Extract (Color) Unknown
Citric Acid Safe

Adds tartness and acts as a natural preservative. Also aids in ingredient stability.

Lactic Acid Safe

It is used as a preservative and pH adjuster.

Natural Flavors Safe

Improves taste of chewable, gummy, or liquid supplements.

Organic Carnauba Wax Generally_safe

It is used to provide a shiny coating and protect the supplement.

Organic Sunflower Oil Safe

Carrier oil for fat-soluble vitamins.

Pectin Safe

Forms the base of gummy supplements as a vegan gelatin alternative.

Sodium Citrate Safe

Stabilizes pH and helps maintain ingredient effectiveness.

Price Comparison

Price History

Tracked across major retailers. Updated periodically.

$12$11$10$9$8 $9.69
Target

Prices shown at time of last check. Click a retailer to see current price. GoodSupp is not affiliated with any retailer.

Brand Trust Report
up&up

Founded 2009 · Minneapolis, Minnesota, United States · 166 products · target.com/b/up-up/-/N-5v61u

Certifications

1 certification
Nsf Gmp Verified Source

Transparency

2 claims
Third Party Testing Claim — Claimed Source

Violation History

2 incidents
Lawsuit Failure to disclose the presence of heavy metals in prenatal vitamins.2022Source
Lawsuit Deceptively marketing biotin supplements with unsubstantiated health claims.2017Source
Related Supplements
Frequently Asked Questions
Is up&up Kids' Multivitamin + Probiotic Gummies a good supplement?

up&up Kids' Multivitamin + Probiotic Gummies received a product quality score of 69/100 in GoodSupp's independent analysis, suggesting some areas that could be improved. The product contains 18 active ingredients with 70 servings per container. Of the 11 inactive ingredients, 7 are rated safe and 0 are flagged for review. The manufacturer, up&up, holds a brand trust score of 61/100 with 1 verified certifications including Nsf Gmp.

What are the ingredients in up&up Kids' Multivitamin + Probiotic Gummies?

up&up Kids' Multivitamin + Probiotic Gummies contains 18 active ingredients: Calories (5.0 Cal), Total Carbohydrate (2.0 g), Sugars (1.0 g), Added Sugars (1.0 g), Vitamin A (150.0 mcg), Vitamin C (15.0 mg), and 12 more. Each ingredient's dosage, form, and safety rating is analyzed independently in GoodSupp's full product breakdown.

Is up&up Kids' Multivitamin + Probiotic Gummies safe to take?

up&up Kids' Multivitamin + Probiotic Gummies has been analyzed for ingredient safety across all its components. Always consult your healthcare provider before starting any new supplement, especially if you take medications or have underlying health conditions.

Is up&up a trustworthy supplement brand?

up&up receives a brand trust score of 61/100 based on GoodSupp's independent analysis of certifications, regulatory history, and transparency practices. Founded in 2009 and headquartered in Minneapolis, Minnesota, United States, the company offers 166 products in their lineup. They hold 1 verified certifications including Nsf Gmp. Third-party certifications are independently verified and indicate the brand meets specific quality, purity, and manufacturing standards. Note: up&up has 2 historical regulatory incidents on record, which are factored into the trust score.

Do probiotics make you poop?

The effects of supplements on the body vary based on the specific ingredients, dosages, and individual factors. Quality clinical research is the best guide for understanding what supplements actually do versus marketing claims. Be cautious of products that promise dramatic results — legitimate supplements support health gradually, not overnight. Checking the ingredient label, understanding the dosages, and reviewing the scientific evidence are essential steps before starting any supplement. GoodSupp evaluates over 250,000 products based on published research and evidence-based criteria.

What are probiotics good for?

Probiotics Good For is a topic many supplement consumers ask about. In the context of dietary supplements, understanding probiotics good for helps you make more informed choices about what you put in your body. The quality and form of ingredients matters significantly — two products listing the same ingredient can differ dramatically in bioavailability and effectiveness. GoodSupp analyzes over 250,000 supplement products to help consumers understand exactly what's in their supplements and whether the formulation meets quality standards.

Do probiotics help with constipation?

This is an important question for supplement consumers. The dietary supplement industry is largely self-regulated, which means product quality, ingredient transparency, and safety practices vary significantly between brands and products. The most reliable way to evaluate any supplement is to check for third-party testing certifications, review the full ingredient list and dosages, and research the brand's regulatory track record. GoodSupp's database of over 250,000 analyzed products provides independent quality scores, ingredient safety ratings, and brand trust reports to help you make evidence-based decisions.

Scan Any Supplement Instantly

Download GoodSupp to scan barcodes, check ingredient safety, and find the best supplements for your needs.

Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.