up&up Adult Vitamin D Gummies - Fruit Flavors supplement bottle
up&up

Adult Vitamin D Gummies - Fruit Flavors

What We Researched
5 active ingredients analyzed · 10 inactive ingredients decoded · 1 brand certification checked · 1 retailer compared · Last updated: Mar 2026
100
Product Score Excellent
61
Brand Score Fair

Product Analysis

Transparency Excellent

Supplement Facts

IngredientAmount% DV
vitamin d (as cholecalciferol[d3]) 50.0 mcg 250%
Bioavailability Excellent

Absorption Rating

  • vitamin d (as cholecalciferol[d3]) Good
Other Ingredients Excellent

Fillers & Additives

  • Glucose Syrup
  • Sugar
  • Water
  • Gelatin (Porcine)
  • Less Than 2% of: Palm Oil and Carnauba Wax
  • Citric Acid
  • Colors (Paprika Extract, Radish Concentrate, Carrot and Hibiscus Concentrate, Caramel Color)
  • Natural Flavors
  • Lactic Acid
  • Pectin
Efficacy Excellent

Dosage Analysis

  • vitamin d (as cholecalciferol[d3]) 50.0 mcg Effective

Supplement Facts

Ingredient Amount % Daily Value
Calories 15.0 Cal
Total Carbohydrate 3.0 g 1%
Sugars 3.0 g
Added Sugars 3.0 g 60%
vitamin d (as cholecalciferol[d3]) 50.0 mcg 250%

Other Ingredients

Inactive ingredients used in manufacturing. All rated for safety.

Glucose Syrup Generally_safe

It is used as a sweetener and binder.

Sugar Generally_safe

Adds sweetness to chewable or gummy supplements.

Water Safe

Dissolves and carries water-soluble ingredients.

Gelatin (Porcine) Unknown
Less Than 2% of: Palm Oil and Carnauba Wax Unknown
Citric Acid Safe

Adds tartness and acts as a natural preservative. Also aids in ingredient stability.

Colors (Paprika Extract, Radish Concentrate, Carrot and Hibiscus Concentrate, Caramel Color) Unknown
Natural Flavors Safe

Improves taste of chewable, gummy, or liquid supplements.

Lactic Acid Safe

It is used as a preservative and pH adjuster.

Pectin Safe

Forms the base of gummy supplements as a vegan gelatin alternative.

Price Comparison

Price History

Tracked across major retailers. Updated periodically.

$12$11$10$9$8 $9.59
Target

Prices shown at time of last check. Click a retailer to see current price. GoodSupp is not affiliated with any retailer.

Brand Trust Report
up&up

Founded 2009 · Minneapolis, Minnesota, United States · 166 products · target.com/b/up-up/-/N-5v61u

Certifications

1 certification
Nsf Gmp Verified Source

Transparency

2 claims
Third Party Testing Claim — Claimed Source

Violation History

2 incidents
Lawsuit Failure to disclose the presence of heavy metals in prenatal vitamins.2022Source
Lawsuit Deceptively marketing biotin supplements with unsubstantiated health claims.2017Source
Related Supplements
Frequently Asked Questions
Is up&up Adult Vitamin D Gummies - Fruit Flavors a good supplement?

up&up Adult Vitamin D Gummies - Fruit Flavors received a product quality score of 100/100 in GoodSupp's independent analysis, placing it in the top tier of supplements we've analyzed. The product contains 5 active ingredients with 75 servings per container. Of the 10 inactive ingredients, 5 are rated safe and 0 are flagged for review. The manufacturer, up&up, holds a brand trust score of 61/100 with 1 verified certifications including Nsf Gmp.

What are the ingredients in up&up Adult Vitamin D Gummies - Fruit Flavors?

up&up Adult Vitamin D Gummies - Fruit Flavors contains 5 active ingredients: Calories (15.0 Cal), Total Carbohydrate (3.0 g), Sugars (3.0 g), Added Sugars (3.0 g), vitamin d (as cholecalciferol[d3]) (50.0 mcg). Notable high-dose ingredients include vitamin d at 250% DV. Each ingredient's dosage, form, and safety rating is analyzed independently in GoodSupp's full product breakdown.

Is up&up Adult Vitamin D Gummies - Fruit Flavors safe to take?

up&up Adult Vitamin D Gummies - Fruit Flavors has been analyzed for ingredient safety across all its components. Always consult your healthcare provider before starting any new supplement, especially if you take medications or have underlying health conditions.

Is up&up a trustworthy supplement brand?

up&up receives a brand trust score of 61/100 based on GoodSupp's independent analysis of certifications, regulatory history, and transparency practices. Founded in 2009 and headquartered in Minneapolis, Minnesota, United States, the company offers 166 products in their lineup. They hold 1 verified certifications including Nsf Gmp. Third-party certifications are independently verified and indicate the brand meets specific quality, purity, and manufacturing standards. Note: up&up has 2 historical regulatory incidents on record, which are factored into the trust score.

How much vitamin d3 should i take daily?

The optimal dosage depends on your individual health needs, age, sex, and current nutrient levels. Recommended daily amounts are established by health authorities but may vary from therapeutic doses used in clinical research. It's important to check the Supplement Facts label for the exact amount per serving and compare it against the % Daily Value. Some supplements provide mega-doses well above the Daily Value, which may not be necessary and in some cases could be harmful — particularly for fat-soluble vitamins (A, D, E, K) that accumulate in the body. GoodSupp's efficacy analysis evaluates whether a product's dosages align with clinically studied amounts. Always consult your healthcare provider for personalized dosage recommendations.

What does vitamin d do?

This is an important question for supplement consumers. The dietary supplement industry is largely self-regulated, which means product quality, ingredient transparency, and safety practices vary significantly between brands and products. The most reliable way to evaluate any supplement is to check for third-party testing certifications, review the full ingredient list and dosages, and research the brand's regulatory track record. GoodSupp's database of over 250,000 analyzed products provides independent quality scores, ingredient safety ratings, and brand trust reports to help you make evidence-based decisions.

How much vitamin d3 per day for a woman?

The optimal dosage depends on your individual health needs, age, sex, and current nutrient levels. Recommended daily amounts are established by health authorities but may vary from therapeutic doses used in clinical research. It's important to check the Supplement Facts label for the exact amount per serving and compare it against the % Daily Value. Some supplements provide mega-doses well above the Daily Value, which may not be necessary and in some cases could be harmful — particularly for fat-soluble vitamins (A, D, E, K) that accumulate in the body. GoodSupp's efficacy analysis evaluates whether a product's dosages align with clinically studied amounts. Always consult your healthcare provider for personalized dosage recommendations.

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Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.