SmartyPants Pre- and Postnatal Multi supplement bottle
SmartyPants

Pre- and Postnatal Multi

What We Researched
18 active ingredients analyzed · 8 inactive ingredients decoded · 6 brand certifications checked · 1 retailer compared · Last updated: Mar 2026
76
Product Score Fair
78
Brand Score Fair

Product Analysis

Transparency Excellent

Supplement Facts

IngredientAmount% DV
Vitamin A (as retinyl palmitate) 270 mcg 21%
Vitamin C (as ascorbic acid) 48 mg 40%
Vitamin D (vitamin D3 as cholecalciferol) 30 mcg (1200 IU) 200%
Vitamin E (as d-alpha-tocopherol from sunflower seed oil) 14.3 mg 75%
Vitamin K (vitamin K1 as phylloquinone) 40 mcg 44%
Thiamin (vitamin B1 as thiamin mononitrate) 0.14 mg 10%
Riboflavin (vitamin B2) 0.16 mg 10%
Niacin (vitamin B3 as inositol niacinate) 9 mg 50%
Vitamin B6 (as pyridoxine HCI) 2 mg 100%
Folate (as L-methylfolate, calcium salt) 600 mcg DFE 100%
Vitamin B12 (as methylcobalamin) 4.7 mcg 168%
Biotin 17.5 mcg 50%
Choline (as choline bitartrate) 11 mg 2%
Iodine (as potassium iodide) 290 mcg 100%
Zinc (as zinc citrate) 3.9 mg 30%
Selenium (as sodium selenite) 14 mcg 20%
Inositol (as inositol niacinate) 2.5 mg
Bioavailability Very Good

Absorption Rating

  • Vitamin A (as retinyl palmitate) Good
  • Vitamin C (as ascorbic acid) Fair
  • Vitamin D (vitamin D3 as cholecalciferol) Good
  • Vitamin E (as d-alpha-tocopherol from sunflower seed oil) Good
  • Vitamin K (vitamin K1 as phylloquinone) Fair
  • Thiamin (vitamin B1 as thiamin mononitrate) Fair
  • Riboflavin (vitamin B2) Good
  • Niacin (vitamin B3 as inositol niacinate) Good
  • Vitamin B6 (as pyridoxine HCI) Fair
  • Folate (as L-methylfolate, calcium salt) Good
  • Vitamin B12 (as methylcobalamin) Good
  • Biotin Good
  • Choline (as choline bitartrate) Poor
  • Iodine (as potassium iodide) Good
  • Zinc (as zinc citrate) Good
  • Selenium (as sodium selenite) Fair
  • Inositol (as inositol niacinate) Good
Other Ingredients Excellent

Fillers & Additives

  • Organic Tapioca Syrup
  • Organic Cane Sugar
  • Pectin
  • Citric Acid
  • Sodium Citrate
  • Natural Flavors
  • Organic Sunflower Oil
  • Organic Carnauba Wax
Efficacy Poor

Dosage Analysis

  • Vitamin A (as retinyl palmitate) 270 mcg Under-dosed
  • Vitamin C (as ascorbic acid) 48 mg Under-dosed
  • Vitamin D (vitamin D3 as cholecalciferol) 30 mcg (1200 IU) Effective
  • Vitamin E (as d-alpha-tocopherol from sunflower seed oil) 14.3 mg Under-dosed
  • Vitamin K (vitamin K1 as phylloquinone) 40 mcg Under-dosed
  • Thiamin (vitamin B1 as thiamin mononitrate) 0.14 mg Under-dosed
  • Riboflavin (vitamin B2) 0.16 mg Under-dosed
  • Niacin (vitamin B3 as inositol niacinate) 9 mg Under-dosed
  • Vitamin B6 (as pyridoxine HCI) 2 mg Effective
  • Folate (as L-methylfolate, calcium salt) 600 mcg DFE Effective
  • Vitamin B12 (as methylcobalamin) 4.7 mcg Effective
  • Biotin 17.5 mcg Under-dosed
  • Choline (as choline bitartrate) 11 mg Under-dosed
  • Iodine (as potassium iodide) 290 mcg High
  • Zinc (as zinc citrate) 3.9 mg Under-dosed
  • Selenium (as sodium selenite) 14 mcg Under-dosed
  • Inositol (as inositol niacinate) 2.5 mg Under-dosed

Supplement Facts

Ingredient Amount % Daily Value
Vitamin A (as retinyl palmitate) 270 mcg 21%
Vitamin C (as ascorbic acid) 48 mg 40%
Vitamin D (vitamin D3 as cholecalciferol) 30 mcg (1200 IU) 200%
Vitamin E (as d-alpha-tocopherol from sunflower seed oil) 14.3 mg 75%
Vitamin K (vitamin K1 as phylloquinone) 40 mcg 44%
Thiamin (vitamin B1 as thiamin mononitrate) 0.14 mg 10%
Riboflavin (vitamin B2) 0.16 mg 10%
Niacin (vitamin B3 as inositol niacinate) 9 mg 50%
Vitamin B6 (as pyridoxine HCI) 2 mg 100%
Folate (as L-methylfolate, calcium salt) 600 mcg DFE 100%
Vitamin B12 (as methylcobalamin) 4.7 mcg 168%
Biotin 17.5 mcg 50%
Choline (as choline bitartrate) 11 mg 2%
Iodine (as potassium iodide) 290 mcg 100%
Zinc (as zinc citrate) 3.9 mg 30%
Selenium (as sodium selenite) 14 mcg 20%
Sodium 10 mg <1%
Inositol (as inositol niacinate) 2.5 mg

Other Ingredients

Inactive ingredients used in manufacturing. All rated for safety.

Organic Tapioca Syrup Safe

Used as a coating for gummies and provides sweetness.

Organic Cane Sugar Safe

Adds sweetness and helps create gummy texture.

Pectin Safe

Forms the base of gummy supplements as a vegan gelatin alternative.

Citric Acid Safe

Adds tartness and acts as a natural preservative. Also aids in ingredient stability.

Sodium Citrate Safe

Stabilizes pH and helps maintain ingredient effectiveness.

Natural Flavors Safe

Improves taste of chewable, gummy, or liquid supplements.

Organic Sunflower Oil Safe

Carrier oil for fat-soluble vitamins.

Organic Carnauba Wax Generally_safe

It is used to provide a shiny coating and protect the supplement.

Price Comparison

Prices shown at time of last check. Click a retailer to see current price. GoodSupp is not affiliated with any retailer.

Brand Trust Report
SmartyPants

Founded 2011 · Marina Del Rey, California, United States · 38 products · smartypantsvitamins.com/

Certifications

6 certifications
Consumerlab Verified
Nsf Gmp Verified Source
Gluten Free Gfco Verified Source
Non Gmo Project Verified Source
Usda Organic Verified Source
Vegan Certified Verified Source

Transparency

2 claims
Third Party Testing Claim — Verified Source

Violation History

3 incidents
Prop 65 Lead2023-07-24Source
Lawsuit False advertising and misrepresentation of products as 'Complete' and 'Essential' multivitamins.2021Source
Recall SmartyPants Kids Complete Multivitamin 90 Count2018-11-13
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Frequently Asked Questions
Is SmartyPants Pre- and Postnatal Multi a good supplement?

SmartyPants Pre- and Postnatal Multi received a product quality score of 76/100 in GoodSupp's independent analysis, suggesting some areas that could be improved. The product contains 18 active ingredients with 30 servings per container. Of the 8 inactive ingredients, 7 are rated safe and 0 are flagged for review. The manufacturer, SmartyPants, holds a brand trust score of 78/100 with 6 verified certifications including Consumerlab, Nsf Gmp, Gluten Free Gfco, Non Gmo Project.

What are the ingredients in SmartyPants Pre- and Postnatal Multi?

SmartyPants Pre- and Postnatal Multi contains 18 active ingredients: Vitamin A (as retinyl palmitate) (270 mcg), Vitamin C (as ascorbic acid) (48 mg), Vitamin D (vitamin D3 as cholecalciferol) (30 mcg (1200 IU)), Vitamin E (as d-alpha-tocopherol from sunflower seed oil) (14.3 mg), Vitamin K (vitamin K1 as phylloquinone) (40 mcg), Thiamin (vitamin B1 as thiamin mononitrate) (0.14 mg), and 12 more. Each ingredient's dosage, form, and safety rating is analyzed independently in GoodSupp's full product breakdown.

Is SmartyPants Pre- and Postnatal Multi safe to take?

SmartyPants Pre- and Postnatal Multi has been analyzed for ingredient safety across all its components. Always consult your healthcare provider before starting any new supplement, especially if you take medications or have underlying health conditions.

Is SmartyPants a trustworthy supplement brand?

SmartyPants receives a brand trust score of 78/100 based on GoodSupp's independent analysis of certifications, regulatory history, and transparency practices. Founded in 2011 and headquartered in Marina Del Rey, California, United States, the company offers 38 products in their lineup. They hold 6 verified certifications including Consumerlab, Nsf Gmp, Gluten Free Gfco, Non Gmo Project. Third-party certifications are independently verified and indicate the brand meets specific quality, purity, and manufacturing standards. Note: SmartyPants has 3 historical regulatory incidents on record, which are factored into the trust score.

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Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.