Pure Protein Gluten Free Bars, Birthday Cake, 12 Bars,1.76 oz (50 g) Bars supplement bottle
Pure Protein

Gluten Free Bars, Birthday Cake, 12 Bars,1.76 oz (50 g) Bars

What We Researched
16 active ingredients analyzed · 21 inactive ingredients decoded · 2 brand certifications checked · 1 retailer compared · Last updated: Mar 2026
53
Product Score Poor
73
Brand Score Fair

Product Analysis

Transparency Excellent

Supplement Facts

IngredientAmount% DV
Vitamin D 0 mcg 0%
Calcium 160 mg 10%
Iron 0.8 mg 4%
Potassium 80 mg 2%
Bioavailability Very Good

Absorption Rating

  • Vitamin D Good
  • Calcium Good
  • Iron Fair
  • Potassium Good
Other Ingredients Fair

Fillers & Additives

  • Protein blend (soy protein isolate, milk protein isolate, whey protein concentrate, whey protein isolate)
  • Maltitol Syrup
  • Hydrolyzed Collagen
  • Glycerine
  • Maltitol
  • Fractionated palm kernel and palm oil
  • Water
  • Sprinkles (sugar, cornstarch, confectioner's glaze, yellow 5, red 3, carnauba wax, blue 1, red 40, yellow 6, blue 2) High
  • Sugar
  • Canola Oil
  • Natural Flavor
  • Calcium Caseinate
  • Milk Protein Concentrate Medium
  • Nonfat milk
  • Tapioca Starch
  • Yogurt powder (nonfat milk, lactic acid)
  • Soy Lecithin
  • Salt
  • Cornstarch
  • Sucralose
  • Tocopherols added to protect flavor
Efficacy Very Poor

Dosage Analysis

  • Vitamin D 0 mcg Under-dosed
  • Calcium 160 mg Under-dosed
  • Iron 0.8 mg Under-dosed
  • Potassium 80 mg Under-dosed

Supplement Facts

Ingredient Amount % Daily Value
Calories 200
Total Fat 5 g 6%
Saturated Fat 3.5 g 18%
Trans Fat 0 g
Cholesterol 15 mg 5%
Sodium 150 mg 7%
Total Carbohydrate 18 g 7%
Dietary Fiber 0 g 0%
Total Sugars 3 g
Includes 2 g Added Sugars 4%
Sugar Alcohol 8 g
Protein 20 g 40%
Vitamin D 0 mcg 0%
Calcium 160 mg 10%
Iron 0.8 mg 4%
Potassium 80 mg 2%

Other Ingredients

Inactive ingredients used in manufacturing. All rated for safety.

Protein blend (soy protein isolate, milk protein isolate, whey protein concentrate, whey protein isolate) Unknown
Maltitol Syrup Generally_safe

It is used as a sweetener in supplements.

Hydrolyzed Collagen Generally_safe

It is used as a source of collagen peptides.

Glycerine Generally_safe

It is used to dissolve ingredients, retain moisture, and add sweetness.

Maltitol Generally_safe

It is used to add sweetness with fewer calories than sugar.

Fractionated palm kernel and palm oil Unknown
Water Safe

Dissolves and carries water-soluble ingredients.

Sprinkles (sugar, cornstarch, confectioner's glaze, yellow 5, red 3, carnauba wax, blue 1, red 40, yellow 6, blue 2) Unknown
Sugar Generally_safe

Adds sweetness to chewable or gummy supplements.

Canola Oil Generally_safe

It can be used as a carrier oil or emollient.

Natural Flavor Safe

Improves taste of chewable, gummy, or liquid supplements.

Calcium Caseinate Generally_safe

It is used as a protein source and filler.

Milk Protein Concentrate Generally_safe

It is used as a filler or protein source.

Nonfat milk Unknown
Tapioca Starch Safe

It is used as a filler, binder, or thickener.

Yogurt powder (nonfat milk, lactic acid) Unknown
Soy Lecithin Safe

Helps blend oil and water-based ingredients. Common allergen.

Salt Safe

It is used as a flavoring agent.

Cornstarch Safe

It is used as a filler, binder, or flow agent in supplements.

Sucralose Generally_safe

Adds sweetness to chewables, gummies, and powdered supplements without calories.

Tocopherols added to protect flavor Unknown

Price Comparison

iHerb $37.99 $3.17 / serving
Best Price

Price History

Tracked across major retailers. Updated periodically.

$39$38$37$36$35 Mar 12 $37.00
iHerb

Prices shown at time of last check. Click a retailer to see current price. GoodSupp is not affiliated with any retailer.

Brand Trust Report
Pure Protein

Founded 1995 · New York, NY, United States · 6 products · pureprotein.com

Certifications

2 certifications
Consumerlab Verified Source
Labdoor Verified Source

Transparency

1 claim

Violation History

3 incidents
Lawsuit Deceptive slack-fill packaging, with containers being nearly 40% empty space.2018Source
Prop 65 Lead2017-02-08Source
Lawsuit Deceptively under-filled packages of protein products in opaque containers.2016Source
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Frequently Asked Questions
Is Pure Protein Gluten Free Bars, Birthday Cake a good supplement?

Pure Protein Gluten Free Bars, Birthday Cake, 12 Bars,1.76 oz (50 g) Bars received a product quality score of 53/100 in GoodSupp's independent analysis, indicating several areas of concern that consumers should review. The product contains 16 active ingredients with 12 servings per container. Of the 21 inactive ingredients, 6 are rated safe and 0 are flagged for review. The manufacturer, Pure Protein, holds a brand trust score of 73/100 with 2 verified certifications including Consumerlab, Labdoor.

What are the ingredients in Pure Protein Gluten Free Bars, Birthday Cake?

Pure Protein Gluten Free Bars, Birthday Cake contains 16 active ingredients: Calories (200), Total Fat (5 g), Saturated Fat (3.5 g), Trans Fat (0 g), Cholesterol (15 mg), Sodium (150 mg), and 10 more. Each ingredient's dosage, form, and safety rating is analyzed independently in GoodSupp's full product breakdown.

Is Pure Protein Gluten Free Bars, Birthday Cake safe to take?

Pure Protein Gluten Free Bars, Birthday Cake, 12 Bars,1.76 oz (50 g) Bars has been analyzed for ingredient safety across all its components. Always consult your healthcare provider before starting any new supplement, especially if you take medications or have underlying health conditions.

Is Pure Protein a trustworthy supplement brand?

Pure Protein receives a brand trust score of 73/100 based on GoodSupp's independent analysis of certifications, regulatory history, and transparency practices. Founded in 1995 and headquartered in New York, NY, United States, the company offers 6 products in their lineup. They hold 2 verified certifications including Consumerlab, Labdoor. Third-party certifications are independently verified and indicate the brand meets specific quality, purity, and manufacturing standards. Note: Pure Protein has 3 historical regulatory incidents on record, which are factored into the trust score.

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Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.