NOW NOW Kids Supplements, Kid Vits Multivitamin, Grape Flavor, 120 Chewable Tablets supplement bottle
NOW

NOW Kids Supplements, Kid Vits Multivitamin, Grape Flavor, 120 Chewable Tablets

What We Researched
17 active ingredients analyzed · 9 inactive ingredients decoded · 5 brand certifications checked · 1 retailer compared · Last updated: Mar 2026
74
Product Score Fair
89
Brand Score Good

Product Analysis

Transparency Excellent

Supplement Facts

IngredientAmount% DV
Beta-Carotene 750 mcg
Thiamine (Vitamin B-1) (from Thiamine HCL) 0.75 mg
Riboflavin (Vitamin B2) 0.85 mg
Niacinamide (Vitamin B3) 10 mg
Pantothenic acid (from Calcium Pantothenate) 2.5 mg
Vitamin B6 (from Pyridoxine HCl) 1 mg
Vitamin B12 (as Methylcobalamin) 3 mcg
Biotin 75 mcg
Folate (as Folic acid) 100 mcg
Vitamin C (from Sodium ascorbate) 30 mg
Vitamin D2 (from Ergocalciferol) 5 mcg
Vitamin E (as d-alpha Tocopherol) 3.5 mg
Calcium (Calcium citrate) 32.5 mg
Magnesium (from Magnesium citrate) 6 mg
Zinc (from zinc glycinate Chelate TRAACS® Taste Free®) 1.5 mg
Iron (from TRAACS® Taste Free® Ferric Glycinate) 2.5 mg
Iodine (from Potassium iodide) 35 mcg
Bioavailability Very Good

Absorption Rating

  • Beta-Carotene Fair
  • Thiamine (Vitamin B-1) (from Thiamine HCL) Fair
  • Riboflavin (Vitamin B2) Good
  • Niacinamide (Vitamin B3) Good
  • Pantothenic acid (from Calcium Pantothenate) Good
  • Vitamin B6 (from Pyridoxine HCl) Fair
  • Vitamin B12 (as Methylcobalamin) Good
  • Biotin Good
  • Folate (as Folic acid) Fair
  • Vitamin C (from Sodium ascorbate) Good
  • Vitamin D2 (from Ergocalciferol) Fair
  • Vitamin E (as d-alpha Tocopherol) Good
  • Calcium (Calcium citrate) Good
  • Magnesium (from Magnesium citrate) Good
  • Zinc (from zinc glycinate Chelate TRAACS® Taste Free®) Fair
  • Iron (from TRAACS® Taste Free® Ferric Glycinate) Fair
  • Iodine (from Potassium iodide) Good
Other Ingredients Excellent

Fillers & Additives

  • Microcrystalline Cellulose
  • Turbinado Sugar
  • Natural Flavours (grape) Stearic Acid
  • Malic Acid
  • Silicon Dioxide
  • Stevia Extract
  • Potassium Bitartrate
  • Maltodextrin
  • Sorbitol
Efficacy Very Poor

Dosage Analysis

  • Beta-Carotene 750 mcg Effective
  • Thiamine (Vitamin B-1) (from Thiamine HCL) 0.75 mg Under-dosed
  • Riboflavin (Vitamin B2) 0.85 mg Under-dosed
  • Niacinamide (Vitamin B3) 10 mg Under-dosed
  • Pantothenic acid (from Calcium Pantothenate) 2.5 mg Under-dosed
  • Vitamin B6 (from Pyridoxine HCl) 1 mg Under-dosed
  • Vitamin B12 (as Methylcobalamin) 3 mcg Effective
  • Biotin 75 mcg Effective
  • Folate (as Folic acid) 100 mcg Under-dosed
  • Vitamin C (from Sodium ascorbate) 30 mg Under-dosed
  • Vitamin D2 (from Ergocalciferol) 5 mcg Under-dosed
  • Vitamin E (as d-alpha Tocopherol) 3.5 mg Under-dosed
  • Calcium (Calcium citrate) 32.5 mg Under-dosed
  • Magnesium (from Magnesium citrate) 6 mg Under-dosed
  • Zinc (from zinc glycinate Chelate TRAACS® Taste Free®) 1.5 mg Under-dosed
  • Iron (from TRAACS® Taste Free® Ferric Glycinate) 2.5 mg Under-dosed
  • Iodine (from Potassium iodide) 35 mcg Under-dosed

Supplement Facts

Ingredient Amount % Daily Value
Beta-Carotene 750 mcg
Thiamine (Vitamin B-1) (from Thiamine HCL) 0.75 mg
Riboflavin (Vitamin B2) 0.85 mg
Niacinamide (Vitamin B3) 10 mg
Pantothenic acid (from Calcium Pantothenate) 2.5 mg
Vitamin B6 (from Pyridoxine HCl) 1 mg
Vitamin B12 (as Methylcobalamin) 3 mcg
Biotin 75 mcg
Folate (as Folic acid) 100 mcg
Vitamin C (from Sodium ascorbate) 30 mg
Vitamin D2 (from Ergocalciferol) 5 mcg
Vitamin E (as d-alpha Tocopherol) 3.5 mg
Calcium (Calcium citrate) 32.5 mg
Magnesium (from Magnesium citrate) 6 mg
Zinc (from zinc glycinate Chelate TRAACS® Taste Free®) 1.5 mg
Iron (from TRAACS® Taste Free® Ferric Glycinate) 2.5 mg
Iodine (from Potassium iodide) 35 mcg

Other Ingredients

Inactive ingredients used in manufacturing. All rated for safety.

Microcrystalline Cellulose Safe

Adds bulk to small-dose supplements to make tablets/capsules a manageable size.

Turbinado Sugar Unknown
Natural Flavours (grape) Stearic Acid Unknown
Malic Acid Safe

Adds tartness and enhances fruit flavors in gummies and chewables.

Silicon Dioxide Safe

Prevents clumping and ensures consistent dosing.

Stevia Extract Generally_safe

It is used to add sweetness without calories.

Potassium Bitartrate Unknown
Maltodextrin Generally_safe

Helps carry and stabilize active ingredients. Provides bulk.

Sorbitol Safe

Provides sweetness and helps retain moisture in chewables.

Price Comparison

Price History

Tracked across major retailers. Updated periodically.

$24$23$22$21$20 Mar 12 $21.59
Amazon_Ca

Prices shown at time of last check. Click a retailer to see current price. GoodSupp is not affiliated with any retailer.

Brand Trust Report
NOW

Founded 1968 · Bloomingdale, Illinois, USA · 53 products · nowfoods.com

Certifications

5 certifications
Informed Sport Verified Source
Npa Gmp Verified Source
Fda Gmp Inspections Verified Source
Non Gmo Project Verified Source
Usda Organic Verified Source

Transparency

3 claims
Third Party Testing Claim — Verified Source
Testing Lab Disclosure — Claimed
In House Testing — Verified Source
Related Supplements
Frequently Asked Questions
Is NOW NOW Kids Supplements, Kid Vits Multivitamin a good supplement?

NOW NOW Kids Supplements, Kid Vits Multivitamin, Grape Flavor, 120 Chewable Tablets received a product quality score of 74/100 in GoodSupp's independent analysis, suggesting some areas that could be improved. The product contains 17 active ingredients Of the 9 inactive ingredients, 4 are rated safe and 0 are flagged for review. The manufacturer, NOW, holds a brand trust score of 89/100 with 5 verified certifications including Informed Sport, Npa Gmp, Fda Gmp Inspections, Non Gmo Project.

What are the ingredients in NOW NOW Kids Supplements, Kid Vits Multivitamin?

NOW NOW Kids Supplements, Kid Vits Multivitamin contains 17 active ingredients: Beta-Carotene (750 mcg), Thiamine (Vitamin B-1) (from Thiamine HCL) (0.75 mg), Riboflavin (Vitamin B2) (0.85 mg), Niacinamide (Vitamin B3) (10 mg), Pantothenic acid (from Calcium Pantothenate) (2.5 mg), Vitamin B6 (from Pyridoxine HCl) (1 mg), and 11 more. Each ingredient's dosage, form, and safety rating is analyzed independently in GoodSupp's full product breakdown.

Is NOW NOW Kids Supplements, Kid Vits Multivitamin safe to take?

NOW NOW Kids Supplements, Kid Vits Multivitamin, Grape Flavor, 120 Chewable Tablets has been analyzed for ingredient safety across all its components. Always consult your healthcare provider before starting any new supplement, especially if you take medications or have underlying health conditions.

Is NOW a trustworthy supplement brand?

NOW receives a brand trust score of 89/100 based on GoodSupp's independent analysis of certifications, regulatory history, and transparency practices. Founded in 1968 and headquartered in Bloomingdale, Illinois, USA, the company offers 53 products in their lineup. They hold 5 verified certifications including Informed Sport, Npa Gmp, Fda Gmp Inspections, Non Gmo Project. Third-party certifications are independently verified and indicate the brand meets specific quality, purity, and manufacturing standards. No regulatory violations or FDA warning letters were found in our research.

How much vitamin d3 should i take daily?

The optimal dosage depends on your individual health needs, age, sex, and current nutrient levels. Recommended daily amounts are established by health authorities but may vary from therapeutic doses used in clinical research. It's important to check the Supplement Facts label for the exact amount per serving and compare it against the % Daily Value. Some supplements provide mega-doses well above the Daily Value, which may not be necessary and in some cases could be harmful — particularly for fat-soluble vitamins (A, D, E, K) that accumulate in the body. GoodSupp's efficacy analysis evaluates whether a product's dosages align with clinically studied amounts. Always consult your healthcare provider for personalized dosage recommendations.

What does vitamin d do?

This is an important question for supplement consumers. The dietary supplement industry is largely self-regulated, which means product quality, ingredient transparency, and safety practices vary significantly between brands and products. The most reliable way to evaluate any supplement is to check for third-party testing certifications, review the full ingredient list and dosages, and research the brand's regulatory track record. GoodSupp's database of over 250,000 analyzed products provides independent quality scores, ingredient safety ratings, and brand trust reports to help you make evidence-based decisions.

How much vitamin d3 per day for a woman?

The optimal dosage depends on your individual health needs, age, sex, and current nutrient levels. Recommended daily amounts are established by health authorities but may vary from therapeutic doses used in clinical research. It's important to check the Supplement Facts label for the exact amount per serving and compare it against the % Daily Value. Some supplements provide mega-doses well above the Daily Value, which may not be necessary and in some cases could be harmful — particularly for fat-soluble vitamins (A, D, E, K) that accumulate in the body. GoodSupp's efficacy analysis evaluates whether a product's dosages align with clinically studied amounts. Always consult your healthcare provider for personalized dosage recommendations.

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Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.