Viactiv Calcium + Bone Strengthening, Max Formula, Rich Caramel, 60 Soft Chews supplement bottle
Viactiv

Calcium + Bone Strengthening, Max Formula, Rich Caramel, 60 Soft Chews

What We Researched
4 active ingredients analyzed · 14 inactive ingredients decoded · 2 brand certifications checked · 3 retailers compared · Last updated: Mar 2026
73
Product Score Fair
74
Brand Score Fair

Product Analysis

Transparency Very Good

Supplement Facts

IngredientAmount% DV
Vitamin D (500 IU) 12.5 mcg 63%
Vitamin K 40 mcg 33%
Calcium 650 mg 50%
Bioavailability Excellent

Absorption Rating

  • Vitamin D (500 IU) Good
  • Vitamin K Good
  • Calcium Good
Other Ingredients Very Good

Fillers & Additives

  • Calcium Carbonate
  • Corn Syrup
  • Sugar
  • Hydrogenated Coconut Oil Medium
  • Non-Fat Dry Milk Powder
  • Glycerine
  • Corn syrup solids
  • Corn Starch
  • Caramel Color
  • Salt
  • Soy Lecithin
  • Natural and Artificial Flavor
  • Cholecalciferol (Vitamin D3)
  • Phylloquinone (vitamin k1)
Efficacy Poor

Dosage Analysis

  • Vitamin D (500 IU) 12.5 mcg Under-dosed
  • Vitamin K 40 mcg Under-dosed
  • Calcium 650 mg Effective

Supplement Facts

Ingredient Amount % Daily Value
Includes 2 g Added Sugars 4%*
Vitamin D (500 IU) 12.5 mcg 63%
Vitamin K 40 mcg 33%
Calcium 650 mg 50%

Other Ingredients

Inactive ingredients used in manufacturing. All rated for safety.

Calcium Carbonate Safe

Acts as a filler and provides supplemental calcium.

Corn Syrup Generally_safe

Provides sweetness and texture in gummy supplements.

Sugar Generally_safe

Adds sweetness to chewable or gummy supplements.

Hydrogenated Coconut Oil Generally_safe

It is used as a filler or to improve texture.

Non-Fat Dry Milk Powder Generally_safe

It is used as a filler and binder in supplements.

Glycerine Generally_safe

It is used to dissolve ingredients, retain moisture, and add sweetness.

Corn syrup solids Unknown
Corn Starch Generally_safe

It is used as a filler, binder, or thickener.

Caramel Color Generally_safe

It provides a brown color to the product.

Salt Safe

It is used as a flavoring agent.

Soy Lecithin Safe

Helps blend oil and water-based ingredients. Common allergen.

Natural and Artificial Flavor Generally_safe

It is used to improve the taste of the product.

Cholecalciferol (Vitamin D3) Generally_safe

It is added to supplements as a nutrient.

Phylloquinone (vitamin k1) Unknown

Price Comparison

Price History

Tracked across major retailers. Updated periodically.

$15$14$12$11$10 Mar 12 $12.99$12.00
iHerb
Amazon_Us

Prices shown at time of last check. Click a retailer to see current price. GoodSupp is not affiliated with any retailer.

Brand Trust Report
Viactiv

Founded 1999 · Tustin, California, United States · 5 products · viactiv.com/

Certifications

2 certifications
Consumerlab Verified Source
Kosher Certified Verified Source

Transparency

1 claim

Violation History

1 incident
Lawsuit Supplements contained almost double the advertised amount of vitamin D-3.2013Source
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Frequently Asked Questions
Is Viactiv Calcium + Bone Strengthening, Max Formula a good supplement?

Viactiv Calcium + Bone Strengthening, Max Formula, Rich Caramel, 60 Soft Chews received a product quality score of 73/100 in GoodSupp's independent analysis, suggesting some areas that could be improved. The product contains 4 active ingredients Of the 14 inactive ingredients, 3 are rated safe and 0 are flagged for review. The manufacturer, Viactiv, holds a brand trust score of 74/100 with 2 verified certifications including Consumerlab, Kosher Certified.

What are the ingredients in Viactiv Calcium + Bone Strengthening, Max Formula?

Viactiv Calcium + Bone Strengthening, Max Formula contains 4 active ingredients: Includes 2 g Added Sugars, Vitamin D (500 IU) (12.5 mcg), Vitamin K (40 mcg), Calcium (650 mg). Each ingredient's dosage, form, and safety rating is analyzed independently in GoodSupp's full product breakdown.

Is Viactiv Calcium + Bone Strengthening, Max Formula safe to take?

Viactiv Calcium + Bone Strengthening, Max Formula, Rich Caramel, 60 Soft Chews has been analyzed for ingredient safety across all its components. Always consult your healthcare provider before starting any new supplement, especially if you take medications or have underlying health conditions.

Is Viactiv a trustworthy supplement brand?

Viactiv receives a brand trust score of 74/100 based on GoodSupp's independent analysis of certifications, regulatory history, and transparency practices. Founded in 1999 and headquartered in Tustin, California, United States, the company offers 5 products in their lineup. They hold 2 verified certifications including Consumerlab, Kosher Certified. Third-party certifications are independently verified and indicate the brand meets specific quality, purity, and manufacturing standards. Note: Viactiv has 1 historical regulatory incident on record, which are factored into the trust score.

What is magnesium good for?

Magnesium Good For is a topic many supplement consumers ask about. In the context of dietary supplements, understanding magnesium good for helps you make more informed choices about what you put in your body. The quality and form of ingredients matters significantly — two products listing the same ingredient can differ dramatically in bioavailability and effectiveness. GoodSupp analyzes over 250,000 supplement products to help consumers understand exactly what's in their supplements and whether the formulation meets quality standards.

How much magnesium per day?

The optimal dosage depends on your individual health needs, age, sex, and current nutrient levels. Recommended daily amounts are established by health authorities but may vary from therapeutic doses used in clinical research. It's important to check the Supplement Facts label for the exact amount per serving and compare it against the % Daily Value. Some supplements provide mega-doses well above the Daily Value, which may not be necessary and in some cases could be harmful — particularly for fat-soluble vitamins (A, D, E, K) that accumulate in the body. GoodSupp's efficacy analysis evaluates whether a product's dosages align with clinically studied amounts. Always consult your healthcare provider for personalized dosage recommendations.

What is zinc good for?

Zinc Good For is a topic many supplement consumers ask about. In the context of dietary supplements, understanding zinc good for helps you make more informed choices about what you put in your body. The quality and form of ingredients matters significantly — two products listing the same ingredient can differ dramatically in bioavailability and effectiveness. GoodSupp analyzes over 250,000 supplement products to help consumers understand exactly what's in their supplements and whether the formulation meets quality standards.

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Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.