Sundown Naturals Sundown Naturals Kids Non-GMO Multivitamin Gummies, 60 Gummies supplement bottle
Sundown Naturals

Sundown Naturals Kids Non-GMO Multivitamin Gummies, 60 Gummies

What We Researched
12 active ingredients analyzed · 12 inactive ingredients decoded · 1 retailer compared · Last updated: Mar 2026
69
Product Score Fair
59
Brand Score Poor

Product Analysis

Transparency Excellent

Supplement Facts

IngredientAmount% DV
Vitamin A (palmitate) 317 mcg RAE
Vitamin B6 (pyridoxine hydrochloride) 1 mg
Vitamin B12 (cyanocobalamin) 3 mcg
Pantothenic acid (calcium d-pantothenate) 2.6 mg
Folate (folic acid) 100 mcg
Vitamin C (ascorbic acid) 20 mg
Vitamin E (dl-alpha tocopheryl acetate) 4.05 mg AT
Biotin 37.5 mcg
Iodine (potassium iodide) 21 mcg
Zinc (citrate) 1.35 mg/
Inositol 20 mcg
Choline (choline bitartrate) 20 mcg
Bioavailability Good

Absorption Rating

  • Vitamin A (palmitate) Good
  • Vitamin B6 (pyridoxine hydrochloride) Fair
  • Vitamin B12 (cyanocobalamin) Fair
  • Pantothenic acid (calcium d-pantothenate) Good
  • Folate (folic acid) Fair
  • Vitamin C (ascorbic acid) Fair
  • Vitamin E (dl-alpha tocopheryl acetate) Poor
  • Biotin Good
  • Iodine (potassium iodide) Good
  • Zinc (citrate) Fair
  • Inositol Good
  • Choline (choline bitartrate) Poor
Other Ingredients Excellent

Fillers & Additives

  • Black Carrot Juice
  • Carnauba Wax
  • Citric Acid
  • Corn Syrup
  • Fruit and Vegetable Blend
  • Gelatin (bovine/porcine)
  • Natural Flavours (cherry, grape, orange)
  • Palm Oil
  • Purple Carrot Juice
  • Pectin
  • Sugar
  • Water
Efficacy Very Poor

Dosage Analysis

  • Vitamin A (palmitate) 317 mcg RAE Under-dosed
  • Vitamin B6 (pyridoxine hydrochloride) 1 mg Under-dosed
  • Vitamin B12 (cyanocobalamin) 3 mcg Effective
  • Pantothenic acid (calcium d-pantothenate) 2.6 mg Under-dosed
  • Folate (folic acid) 100 mcg Under-dosed
  • Vitamin C (ascorbic acid) 20 mg Under-dosed
  • Vitamin E (dl-alpha tocopheryl acetate) 4.05 mg AT Under-dosed
  • Biotin 37.5 mcg Effective
  • Iodine (potassium iodide) 21 mcg Under-dosed
  • Zinc (citrate) 1.35 mg/ Under-dosed
  • Inositol 20 mcg Under-dosed
  • Choline (choline bitartrate) 20 mcg Under-dosed

Supplement Facts

Ingredient Amount % Daily Value
Vitamin A (palmitate) 317 mcg RAE
Vitamin B6 (pyridoxine hydrochloride) 1 mg
Vitamin B12 (cyanocobalamin) 3 mcg
Pantothenic acid (calcium d-pantothenate) 2.6 mg
Folate (folic acid) 100 mcg
Vitamin C (ascorbic acid) 20 mg
Vitamin E (dl-alpha tocopheryl acetate) 4.05 mg AT
Biotin 37.5 mcg
Iodine (potassium iodide) 21 mcg
Zinc (citrate) 1.35 mg/
Inositol 20 mcg
Choline (choline bitartrate) 20 mcg

Other Ingredients

Inactive ingredients used in manufacturing. All rated for safety.

Black Carrot Juice Unknown
Carnauba Wax Safe

Provides a glossy, protective coating on tablets.

Citric Acid Safe

Adds tartness and acts as a natural preservative. Also aids in ingredient stability.

Corn Syrup Generally_safe

Provides sweetness and texture in gummy supplements.

Fruit and Vegetable Blend Unknown
Gelatin (bovine/porcine) Unknown
Natural Flavours (cherry, grape, orange) Unknown
Palm Oil Generally_safe

Used as a carrier for fat-soluble ingredients.

Purple Carrot Juice Unknown
Pectin Safe

Forms the base of gummy supplements as a vegan gelatin alternative.

Sugar Generally_safe

Adds sweetness to chewable or gummy supplements.

Water Safe

Dissolves and carries water-soluble ingredients.

Price Comparison

Prices shown at time of last check. Click a retailer to see current price. GoodSupp is not affiliated with any retailer.

Brand Trust Report
Sundown Naturals

Founded 1977 · Holbrook, NY, United States · 236 products · sundownnutrition.com/

Transparency

3 claims
Third Party Testing Claim — Claimed Source
In House Testing — Claimed Source

Violation History

4 incidents
Lawsuit The Bountiful Company, including Sundown Naturals, engaged in 'review hijacking' on Amazon.com to deceive consumers.2023Source
Lawsuit A class-action lawsuit was filed against Rexall Sundown, Inc., NatureSmart, LLC, and The Bountiful Company for misrepresenting 'Complete' multivitamin gummies that lacked all essential B vitamins.2021Source
Lawsuit Rexall Sundown, Inc. faced a class-action lawsuit for allegedly mislabeling joint health products.2017Source
Lawsuit The FTC charged Rexall Sundown, Inc. with making misleading claims about its Cellasene product.2003Source
Related Supplements
Frequently Asked Questions
Is Sundown Naturals Sundown Naturals Kids Non-GMO Multivitamin Gummies, 60 Gummies a good supplement?

Sundown Naturals Sundown Naturals Kids Non-GMO Multivitamin Gummies, 60 Gummies received a product quality score of 69/100 in GoodSupp's independent analysis, suggesting some areas that could be improved. The product contains 12 active ingredients Of the 12 inactive ingredients, 4 are rated safe and 0 are flagged for review. The manufacturer, Sundown Naturals, holds a brand trust score of 59/100.

What are the ingredients in Sundown Naturals Sundown Naturals Kids Non-GMO Multivitamin Gummies, 60 Gummies?

Sundown Naturals Sundown Naturals Kids Non-GMO Multivitamin Gummies, 60 Gummies contains 12 active ingredients: Vitamin A (palmitate) (317 mcg RAE), Vitamin B6 (pyridoxine hydrochloride) (1 mg), Vitamin B12 (cyanocobalamin) (3 mcg), Pantothenic acid (calcium d-pantothenate) (2.6 mg), Folate (folic acid) (100 mcg), Vitamin C (ascorbic acid) (20 mg), and 6 more. Each ingredient's dosage, form, and safety rating is analyzed independently in GoodSupp's full product breakdown.

Is Sundown Naturals Sundown Naturals Kids Non-GMO Multivitamin Gummies, 60 Gummies safe to take?

Sundown Naturals Sundown Naturals Kids Non-GMO Multivitamin Gummies, 60 Gummies has been analyzed for ingredient safety across all its components. Always consult your healthcare provider before starting any new supplement, especially if you take medications or have underlying health conditions.

Is Sundown Naturals a trustworthy supplement brand?

Sundown Naturals receives a brand trust score of 59/100 based on GoodSupp's independent analysis of certifications, regulatory history, and transparency practices. Founded in 1977 and headquartered in Holbrook, NY, United States, the company offers 236 products in their lineup. Note: Sundown Naturals has 4 historical regulatory incidents on record, which are factored into the trust score.

How much vitamin d3 should i take daily?

The optimal dosage depends on your individual health needs, age, sex, and current nutrient levels. Recommended daily amounts are established by health authorities but may vary from therapeutic doses used in clinical research. It's important to check the Supplement Facts label for the exact amount per serving and compare it against the % Daily Value. Some supplements provide mega-doses well above the Daily Value, which may not be necessary and in some cases could be harmful — particularly for fat-soluble vitamins (A, D, E, K) that accumulate in the body. GoodSupp's efficacy analysis evaluates whether a product's dosages align with clinically studied amounts. Always consult your healthcare provider for personalized dosage recommendations.

What does vitamin d do?

This is an important question for supplement consumers. The dietary supplement industry is largely self-regulated, which means product quality, ingredient transparency, and safety practices vary significantly between brands and products. The most reliable way to evaluate any supplement is to check for third-party testing certifications, review the full ingredient list and dosages, and research the brand's regulatory track record. GoodSupp's database of over 250,000 analyzed products provides independent quality scores, ingredient safety ratings, and brand trust reports to help you make evidence-based decisions.

How much vitamin d3 per day for a woman?

The optimal dosage depends on your individual health needs, age, sex, and current nutrient levels. Recommended daily amounts are established by health authorities but may vary from therapeutic doses used in clinical research. It's important to check the Supplement Facts label for the exact amount per serving and compare it against the % Daily Value. Some supplements provide mega-doses well above the Daily Value, which may not be necessary and in some cases could be harmful — particularly for fat-soluble vitamins (A, D, E, K) that accumulate in the body. GoodSupp's efficacy analysis evaluates whether a product's dosages align with clinically studied amounts. Always consult your healthcare provider for personalized dosage recommendations.

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Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.