NOW Foods Sports, Men's Active Sports Multi, 180 Softgels supplement bottle
NOW Foods

Sports, Men's Active Sports Multi, 180 Softgels

What We Researched
38 active ingredients analyzed · 3 inactive ingredients decoded · 7 brand certifications checked · 4 retailers compared · Last updated: Mar 2026
84
Product Score Good
100
Brand Score Excellent

Product Analysis

Transparency Excellent

Supplement Facts

IngredientAmount% DV
Vitamin A (100% as Beta-Carotene) (Betatene®) 1,500 mcg 167%
Vitamin C (as Ascorbic Acid) 120 mg 133%
Vitamin D-3 (as Cholecalciferol) (1,000 IU) 25 mcg 125%
Vitamin E (as d-alpha Tocopheryl Acetate) 67 mg 447%
Vitamin K (as Menaquinone and Phytonadione) 45 mcg 38%
Thiamin (Vitamin B-1) (from Thiamin HCl) 50 mg 4167%
Riboflavin (Vitamin B-2) 50 mg 3846%
Niacin (Vitamin B-3) (as Niacinamide) 40 mg 250%
Vitamin B-6 (from Pyridoxine HCl) 50 mg 2941%
Folate (400 mcg folic acid) 680 mcg DFE 170%
Vitamin B-12 (as Methylcobalamin) 1,000 mcg 41,667%
Biotin 300 mcg 1000%
Pantothenic Acid (from Calcium Pantothenate) 50 mg 1000%
Calcium [from Calcium Carbonate (Aquamin® Seaweed Derived Minerals)] 50 mg 4%
Iodine (from Potassium Iodide) 225 mcg 150%
Magnesium (from Magnesium Aspartate, Magnesium Citrate and Aquamin® Seaweed Derived Minerals) 25 mg 6%
Zinc [from Zinc Bisglycinate (TRAACS®), Zinc Mono-L-methionine and Zinc Aspartate] 15 mg 136%
Selenium (from Selenium Glycinate Complex) (Albion®) 200 mcg 364%
Copper (from Copper Bisglycinate) (TRAACS®) 2 mg 222%
Manganese (from Manganese Bisglycinate) (TRAACS®) 2 mg 87%
Chromium (from Chromium Picolinate) 200 mcg 571%
Molybdenum (from Sodium Molybdate) 75 mcg 167%
MCT (Medium-Chan Triglycerides) Oil 1,500 mg
Amino Acids, proprietary blend of:L-Leucine, L-Isoleucine, L-Valine, L-Glutamine,L-Arginine, Taurine (all free-form) 175 mg
Tribulus terrestris Extract (Fruit) 100 mg
ZMA® (complex of Zinc Mono-L-methionine, Magnesium/Zinc Aspartate and Pyridoxine HCl) 100 mg
CardioAid®-S Plant Sterol Esters(with Beta-Sitosterol, plus Campesterol and Stigmasterol) 100 mg
Panax ginseng Extract (Root) 100 mg
Maca (Lepidium meyenii) (Root) 50 mg
Green Tea Extract (Leaf) 50 mg
Saw Palmetto Extract (Fruit) 50 mg
Alpha Lipoic Acid 50 mg
Aloe Vera (Leaf) (Concentrate) 50 mg
Lutein (from Marigold Extract) 500 mcg
Lycopene (from Natural Tomato Extract) 500 mcg
Bioavailability Very Good

Absorption Rating

  • Vitamin A (100% as Beta-Carotene) (Betatene®) Fair
  • Vitamin C (as Ascorbic Acid) Fair
  • Vitamin D-3 (as Cholecalciferol) (1,000 IU) Good
  • Vitamin E (as d-alpha Tocopheryl Acetate) Good
  • Vitamin K (as Menaquinone and Phytonadione) Fair
  • Thiamin (Vitamin B-1) (from Thiamin HCl) Fair
  • Riboflavin (Vitamin B-2) Good
  • Niacin (Vitamin B-3) (as Niacinamide) Good
  • Vitamin B-6 (from Pyridoxine HCl) Fair
  • Folate (400 mcg folic acid) Fair
  • Vitamin B-12 (as Methylcobalamin) Good
  • Biotin Good
  • Pantothenic Acid (from Calcium Pantothenate) Good
  • Calcium [from Calcium Carbonate (Aquamin® Seaweed Derived Minerals)] Fair
  • Iodine (from Potassium Iodide) Good
  • Magnesium (from Magnesium Aspartate, Magnesium Citrate and Aquamin® Seaweed Derived Minerals) Good
  • Zinc [from Zinc Bisglycinate (TRAACS®), Zinc Mono-L-methionine and Zinc Aspartate] Good
  • Selenium (from Selenium Glycinate Complex) (Albion®) Good
  • Copper (from Copper Bisglycinate) (TRAACS®) Good
  • Manganese (from Manganese Bisglycinate) (TRAACS®) Good
  • Chromium (from Chromium Picolinate) Good
  • Molybdenum (from Sodium Molybdate) Good
  • MCT (Medium-Chan Triglycerides) Oil Good
  • Amino Acids, proprietary blend of:L-Leucine, L-Isoleucine, L-Valine, L-Glutamine,L-Arginine, Taurine (all free-form) Fair
  • Tribulus terrestris Extract (Fruit) Fair
  • ZMA® (complex of Zinc Mono-L-methionine, Magnesium/Zinc Aspartate and Pyridoxine HCl) Good
  • CardioAid®-S Plant Sterol Esters(with Beta-Sitosterol, plus Campesterol and Stigmasterol) Good
  • Panax ginseng Extract (Root) Good
  • Maca (Lepidium meyenii) (Root) Fair
  • Green Tea Extract (Leaf) Good
  • Saw Palmetto Extract (Fruit) Poor
  • Alpha Lipoic Acid Fair
  • Aloe Vera (Leaf) (Concentrate) Fair
  • Lutein (from Marigold Extract) Good
  • Lycopene (from Natural Tomato Extract) Good
Other Ingredients Excellent

Fillers & Additives

  • Softgel Capsule [Bovine Gelatin (BSE-Free), Glycerin, Water, Carob]
  • Beeswax and soy lecithin
  • MCT Oil from coconut/palm kernel oil
Efficacy Fair

Dosage Analysis

  • Vitamin A (100% as Beta-Carotene) (Betatene®) 1,500 mcg Effective
  • Vitamin C (as Ascorbic Acid) 120 mg Effective
  • Vitamin D-3 (as Cholecalciferol) (1,000 IU) 25 mcg Effective
  • Vitamin E (as d-alpha Tocopheryl Acetate) 67 mg Effective
  • Vitamin K (as Menaquinone and Phytonadione) 45 mcg Under-dosed
  • Thiamin (Vitamin B-1) (from Thiamin HCl) 50 mg Effective
  • Riboflavin (Vitamin B-2) 50 mg Effective
  • Niacin (Vitamin B-3) (as Niacinamide) 40 mg High
  • Vitamin B-6 (from Pyridoxine HCl) 50 mg Effective
  • Folate (400 mcg folic acid) 680 mcg DFE Effective
  • Vitamin B-12 (as Methylcobalamin) 1,000 mcg Effective
  • Biotin 300 mcg Effective
  • Pantothenic Acid (from Calcium Pantothenate) 50 mg Effective
  • Calcium [from Calcium Carbonate (Aquamin® Seaweed Derived Minerals)] 50 mg Under-dosed
  • Iodine (from Potassium Iodide) 225 mcg Effective
  • Magnesium (from Magnesium Aspartate, Magnesium Citrate and Aquamin® Seaweed Derived Minerals) 25 mg Under-dosed
  • Zinc [from Zinc Bisglycinate (TRAACS®), Zinc Mono-L-methionine and Zinc Aspartate] 15 mg Effective
  • Selenium (from Selenium Glycinate Complex) (Albion®) 200 mcg Effective
  • Copper (from Copper Bisglycinate) (TRAACS®) 2 mg Effective
  • Manganese (from Manganese Bisglycinate) (TRAACS®) 2 mg Effective
  • Chromium (from Chromium Picolinate) 200 mcg Effective
  • Molybdenum (from Sodium Molybdate) 75 mcg Effective
  • MCT (Medium-Chan Triglycerides) Oil 1,500 mg Under-dosed
  • Tribulus terrestris Extract (Fruit) 100 mg Under-dosed
  • CardioAid®-S Plant Sterol Esters(with Beta-Sitosterol, plus Campesterol and Stigmasterol) 100 mg Under-dosed
  • Panax ginseng Extract (Root) 100 mg Under-dosed
  • Maca (Lepidium meyenii) (Root) 50 mg Under-dosed
  • Green Tea Extract (Leaf) 50 mg Under-dosed
  • Saw Palmetto Extract (Fruit) 50 mg Under-dosed
  • Alpha Lipoic Acid 50 mg Under-dosed
  • Aloe Vera (Leaf) (Concentrate) 50 mg Under-dosed
  • Lutein (from Marigold Extract) 500 mcg Under-dosed
  • Lycopene (from Natural Tomato Extract) 500 mcg Under-dosed

Supplement Facts

Ingredient Amount % Daily Value
Calories 25
Total Fat 2.5 g 3%*
Saturated Fat 1.5 g 8%*
Vitamin A (100% as Beta-Carotene) (Betatene®) 1,500 mcg 167%
Vitamin C (as Ascorbic Acid) 120 mg 133%
Vitamin D-3 (as Cholecalciferol) (1,000 IU) 25 mcg 125%
Vitamin E (as d-alpha Tocopheryl Acetate) 67 mg 447%
Vitamin K (as Menaquinone and Phytonadione) 45 mcg 38%
Thiamin (Vitamin B-1) (from Thiamin HCl) 50 mg 4167%
Riboflavin (Vitamin B-2) 50 mg 3846%
Niacin (Vitamin B-3) (as Niacinamide) 40 mg 250%
Vitamin B-6 (from Pyridoxine HCl) 50 mg 2941%
Folate (400 mcg folic acid) 680 mcg DFE 170%
Vitamin B-12 (as Methylcobalamin) 1,000 mcg 41,667%
Biotin 300 mcg 1000%
Pantothenic Acid (from Calcium Pantothenate) 50 mg 1000%
Calcium [from Calcium Carbonate (Aquamin® Seaweed Derived Minerals)] 50 mg 4%
Iodine (from Potassium Iodide) 225 mcg 150%
Magnesium (from Magnesium Aspartate, Magnesium Citrate and Aquamin® Seaweed Derived Minerals) 25 mg 6%
Zinc [from Zinc Bisglycinate (TRAACS®), Zinc Mono-L-methionine and Zinc Aspartate] 15 mg 136%
Selenium (from Selenium Glycinate Complex) (Albion®) 200 mcg 364%
Copper (from Copper Bisglycinate) (TRAACS®) 2 mg 222%
Manganese (from Manganese Bisglycinate) (TRAACS®) 2 mg 87%
Chromium (from Chromium Picolinate) 200 mcg 571%
Molybdenum (from Sodium Molybdate) 75 mcg 167%
MCT (Medium-Chan Triglycerides) Oil 1,500 mg
Amino Acids, proprietary blend of:L-Leucine, L-Isoleucine, L-Valine, L-Glutamine,L-Arginine, Taurine (all free-form) 175 mg
Tribulus terrestris Extract (Fruit) 100 mg
ZMA® (complex of Zinc Mono-L-methionine, Magnesium/Zinc Aspartate and Pyridoxine HCl) 100 mg
CardioAid®-S Plant Sterol Esters(with Beta-Sitosterol, plus Campesterol and Stigmasterol) 100 mg
Panax ginseng Extract (Root) 100 mg
Maca (Lepidium meyenii) (Root) 50 mg
Green Tea Extract (Leaf) 50 mg
Saw Palmetto Extract (Fruit) 50 mg
Alpha Lipoic Acid 50 mg
Aloe Vera (Leaf) (Concentrate) 50 mg
Lutein (from Marigold Extract) 500 mcg
Lycopene (from Natural Tomato Extract) 500 mcg

Other Ingredients

Inactive ingredients used in manufacturing. All rated for safety.

Softgel Capsule [Bovine Gelatin (BSE-Free), Glycerin, Water, Carob] Generally_safe

It provides a convenient and easily swallowable dosage form for supplements.

Beeswax and soy lecithin Unknown
MCT Oil from coconut/palm kernel oil Unknown

Price Comparison

Price History

Tracked across major retailers. Updated periodically.

$42$41$39$37$36 Mar 12 $40.42$37.79
iHerb
Vitacost

Prices shown at time of last check. Click a retailer to see current price. GoodSupp is not affiliated with any retailer.

Brand Trust Report
NOW Foods

Founded 1968 · Bloomingdale, Illinois, USA · 996 products · nowfoods.com

Certifications

7 certifications
Consumerlab Verified Source
Informed Sport Verified Source
Labdoor Verified Source
Non Gmo Project Verified Source
Npa Gmp Verified Source
Usda Organic Verified Source
Fda Gmp Inspections Verified Source

Transparency

5 claims
Third Party Testing Claim — Verified Source
Coa Availability — Verified Source
Testing Lab Disclosure — Verified Source
In House Testing — Verified Source

Violation History

7 incidents
Lawsuit Mislabeled St. John's Wort supplement, containing significantly less of the active ingredient than advertised.NoneSource
Lawsuit A data breach that compromised personal and health information of employees and dependents.2023Source
Prop 65 Lead2021-11-30Source
Recall NOW Real Food® Raw Macadamia Nuts2020-06-12Source
Recall NOW Real Food® Zesty Sprouting Mix2018-06-21Source
Lawsuit Misleadingly using slack-fill packaging for their Vitamin C supplements.2015Source
Fda Warning Adulterated Dietary Supplement due to pesticide (quintozene) contamination in American Ginseng.2007-10-12Source
Related Supplements
Frequently Asked Questions
Is NOW Foods Sports, Men's Active Sports Multi a good supplement?

NOW Foods Sports, Men's Active Sports Multi, 180 Softgels received a product quality score of 84/100 in GoodSupp's independent analysis, indicating strong overall quality. The product contains 38 active ingredients Of the 3 inactive ingredients, 0 are rated safe and 0 are flagged for review. The manufacturer, NOW Foods, holds a brand trust score of 100/100 with 7 verified certifications including Consumerlab, Informed Sport, Labdoor, Non Gmo Project.

What are the ingredients in NOW Foods Sports, Men's Active Sports Multi?

NOW Foods Sports, Men's Active Sports Multi contains 38 active ingredients: Calories (25), Total Fat (2.5 g), Saturated Fat (1.5 g), Vitamin A (100% as Beta-Carotene) (Betatene®) (1,500 mcg), Vitamin C (as Ascorbic Acid) (120 mg), Vitamin D-3 (as Cholecalciferol) (1,000 IU) (25 mcg), and 32 more. Notable high-dose ingredients include Vitamin E at 447% DV, Thiamin at 4167% DV, Riboflavin at 3846% DV. Each ingredient's dosage, form, and safety rating is analyzed independently in GoodSupp's full product breakdown.

Is NOW Foods Sports, Men's Active Sports Multi safe to take?

NOW Foods Sports, Men's Active Sports Multi, 180 Softgels has been analyzed for ingredient safety across all its components. Always consult your healthcare provider before starting any new supplement, especially if you take medications or have underlying health conditions.

Is NOW Foods a trustworthy supplement brand?

NOW Foods receives a brand trust score of 100/100 based on GoodSupp's independent analysis of certifications, regulatory history, and transparency practices. Founded in 1968 and headquartered in Bloomingdale, Illinois, USA, the company offers 996 products in their lineup. They hold 7 verified certifications including Consumerlab, Informed Sport, Labdoor, Non Gmo Project. Third-party certifications are independently verified and indicate the brand meets specific quality, purity, and manufacturing standards. Note: NOW Foods has 7 historical regulatory incidents on record, which are factored into the trust score.

Scan Any Supplement Instantly

Download GoodSupp to scan barcodes, check ingredient safety, and find the best supplements for your needs.

Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.