NOW Foods Liquid Multi Gels, 180 Softgels supplement bottle
NOW Foods

Liquid Multi Gels, 180 Softgels

What We Researched
33 active ingredients analyzed · 4 inactive ingredients decoded · 7 brand certifications checked · 3 retailers compared · Last updated: Mar 2026
84
Product Score Good
100
Brand Score Excellent

Product Analysis

Transparency Excellent

Supplement Facts

IngredientAmount% DV
Vitamin A (60% as Beta-Carotene and 40% as Retinyl Palmitate) 3,000 mcg 333%
Vitamin C (as Ascorbic Acid) 300 mg 333%
Vitamin D (as Cholecalciferol) (400 IU) 10 mcg 50%
Vitamin E (as d-alpha Tocopherol) 268 mg 1787%
Thiamin (from Thiamin HCl) (Vitamin B-1) 50 mg 4167%
Riboflavin (Vitamin B-2) 25 mg 1923%
Niacin (as Niacinamide) (Vitamin B-3) 50 mg 313%
Vitamin B-6 (from Pyridoxine HCl) 50 mg 2941%
Folate (800 mcg folic acid) 1,360 mcg DFE 340%
Vitamin B-12 (as Cyanocobalamin) 100 mcg 4167%
Biotin 300 mcg 1000%
Pantothenic Acid (from Calcium Pantothenate) 50 mg 1000%
Calcium (from Calcium Carbonate, Calcium Citrate and Calcium AAC**) 100 mg 8%
Iron (from Ferrochel® Bisglycinate)(Ferrochel™) 9 mg 50%
Iodine (from Potassium Iodide) 150 mcg 100%
Magnesium (from Magnesium Oxide and Magnesium Citrate) 100 mg 24%
Zinc (from Zinc AAC**) 15 mg 136%
Selenium (from L-Selenomethionine) 70 mcg 127%
Copper (from Copper AAC**) 1 mg 111%
Manganese (from Manganese AAC**) 2 mg 87%
Chromium (from Chromium AAC**) 120 mcg 343%
Molybdenum (from Sodium Molybdate) 25 mcg 56%
Potassium (from Potassium Chloride) 25 mg <1%
Organic Flaxseed Oil (Linum usitatissimum) 800 mg
Alpha Lipoic Acid 30 mg
PABA (Para-Aminobenzoic Acid) 50 mg
Inositol 25 mg
Boron (from Boron Citrate) 500 mcg
Lutein (from Marigold Flowers Extract)(Tagetes erecta) 250 mcg
Lycopene (from Tomato Extract) 250 mcg
Vanadium (from Vanadyl Sulfate) 25 mcg
Bioavailability Very Good

Absorption Rating

  • Vitamin A (60% as Beta-Carotene and 40% as Retinyl Palmitate) Good
  • Vitamin C (as Ascorbic Acid) Fair
  • Vitamin D (as Cholecalciferol) (400 IU) Good
  • Vitamin E (as d-alpha Tocopherol) Good
  • Thiamin (from Thiamin HCl) (Vitamin B-1) Fair
  • Riboflavin (Vitamin B-2) Good
  • Niacin (as Niacinamide) (Vitamin B-3) Good
  • Vitamin B-6 (from Pyridoxine HCl) Fair
  • Folate (800 mcg folic acid) Fair
  • Vitamin B-12 (as Cyanocobalamin) Fair
  • Biotin Good
  • Pantothenic Acid (from Calcium Pantothenate) Good
  • Calcium (from Calcium Carbonate, Calcium Citrate and Calcium AAC**) Fair
  • Iron (from Ferrochel® Bisglycinate)(Ferrochel™) Fair
  • Iodine (from Potassium Iodide) Good
  • Magnesium (from Magnesium Oxide and Magnesium Citrate) Good
  • Zinc (from Zinc AAC**) Fair
  • Selenium (from L-Selenomethionine) Good
  • Copper (from Copper AAC**) Fair
  • Manganese (from Manganese AAC**) Good
  • Chromium (from Chromium AAC**) Fair
  • Molybdenum (from Sodium Molybdate) Good
  • Potassium (from Potassium Chloride) Good
  • Organic Flaxseed Oil (Linum usitatissimum) Good
  • Alpha Lipoic Acid Fair
  • PABA (Para-Aminobenzoic Acid) Good
  • Inositol Good
  • Boron (from Boron Citrate) Good
  • Lutein (from Marigold Flowers Extract)(Tagetes erecta) Good
  • Lycopene (from Tomato Extract) Good
  • Vanadium (from Vanadyl Sulfate) Poor
Other Ingredients Excellent

Fillers & Additives

  • Softgel capsule (bovine gelatin (BSE-free), glycerin, water, carob)
  • Beeswax
  • Soy Lecithin
  • Vanilla Extract
Efficacy Fair

Dosage Analysis

  • Vitamin A (60% as Beta-Carotene and 40% as Retinyl Palmitate) 3,000 mcg Effective
  • Vitamin C (as Ascorbic Acid) 300 mg Effective
  • Vitamin D (as Cholecalciferol) (400 IU) 10 mcg Under-dosed
  • Vitamin E (as d-alpha Tocopherol) 268 mg High
  • Thiamin (from Thiamin HCl) (Vitamin B-1) 50 mg Effective
  • Riboflavin (Vitamin B-2) 25 mg Effective
  • Niacin (as Niacinamide) (Vitamin B-3) 50 mg High
  • Vitamin B-6 (from Pyridoxine HCl) 50 mg Effective
  • Folate (800 mcg folic acid) 1,360 mcg DFE High
  • Vitamin B-12 (as Cyanocobalamin) 100 mcg Effective
  • Biotin 300 mcg Effective
  • Pantothenic Acid (from Calcium Pantothenate) 50 mg Effective
  • Calcium (from Calcium Carbonate, Calcium Citrate and Calcium AAC**) 100 mg Under-dosed
  • Iron (from Ferrochel® Bisglycinate)(Ferrochel™) 9 mg Effective
  • Iodine (from Potassium Iodide) 150 mcg Effective
  • Magnesium (from Magnesium Oxide and Magnesium Citrate) 100 mg Under-dosed
  • Zinc (from Zinc AAC**) 15 mg Effective
  • Selenium (from L-Selenomethionine) 70 mcg Effective
  • Copper (from Copper AAC**) 1 mg Effective
  • Manganese (from Manganese AAC**) 2 mg Effective
  • Chromium (from Chromium AAC**) 120 mcg Effective
  • Molybdenum (from Sodium Molybdate) 25 mcg Under-dosed
  • Potassium (from Potassium Chloride) 25 mg Under-dosed
  • Organic Flaxseed Oil (Linum usitatissimum) 800 mg Under-dosed
  • Alpha Lipoic Acid 30 mg Under-dosed
  • PABA (Para-Aminobenzoic Acid) 50 mg Under-dosed
  • Inositol 25 mg Under-dosed
  • Boron (from Boron Citrate) 500 mcg Under-dosed
  • Lutein (from Marigold Flowers Extract)(Tagetes erecta) 250 mcg Under-dosed
  • Lycopene (from Tomato Extract) 250 mcg Under-dosed

Supplement Facts

Ingredient Amount % Daily Value
Calories 10
Total Fat 1 g 1%*
Vitamin A (60% as Beta-Carotene and 40% as Retinyl Palmitate) 3,000 mcg 333%
Vitamin C (as Ascorbic Acid) 300 mg 333%
Vitamin D (as Cholecalciferol) (400 IU) 10 mcg 50%
Vitamin E (as d-alpha Tocopherol) 268 mg 1787%
Thiamin (from Thiamin HCl) (Vitamin B-1) 50 mg 4167%
Riboflavin (Vitamin B-2) 25 mg 1923%
Niacin (as Niacinamide) (Vitamin B-3) 50 mg 313%
Vitamin B-6 (from Pyridoxine HCl) 50 mg 2941%
Folate (800 mcg folic acid) 1,360 mcg DFE 340%
Vitamin B-12 (as Cyanocobalamin) 100 mcg 4167%
Biotin 300 mcg 1000%
Pantothenic Acid (from Calcium Pantothenate) 50 mg 1000%
Calcium (from Calcium Carbonate, Calcium Citrate and Calcium AAC**) 100 mg 8%
Iron (from Ferrochel® Bisglycinate)(Ferrochel™) 9 mg 50%
Iodine (from Potassium Iodide) 150 mcg 100%
Magnesium (from Magnesium Oxide and Magnesium Citrate) 100 mg 24%
Zinc (from Zinc AAC**) 15 mg 136%
Selenium (from L-Selenomethionine) 70 mcg 127%
Copper (from Copper AAC**) 1 mg 111%
Manganese (from Manganese AAC**) 2 mg 87%
Chromium (from Chromium AAC**) 120 mcg 343%
Molybdenum (from Sodium Molybdate) 25 mcg 56%
Potassium (from Potassium Chloride) 25 mg <1%
Organic Flaxseed Oil (Linum usitatissimum) 800 mg
Alpha Lipoic Acid 30 mg
PABA (Para-Aminobenzoic Acid) 50 mg
Inositol 25 mg
Boron (from Boron Citrate) 500 mcg
Lutein (from Marigold Flowers Extract)(Tagetes erecta) 250 mcg
Lycopene (from Tomato Extract) 250 mcg
Vanadium (from Vanadyl Sulfate) 25 mcg

Other Ingredients

Inactive ingredients used in manufacturing. All rated for safety.

Softgel capsule (bovine gelatin (BSE-free), glycerin, water, carob) Unknown
Beeswax Safe

Used as a coating and to help form softgel capsules.

Soy Lecithin Safe

Helps blend oil and water-based ingredients. Common allergen.

Vanilla Extract Safe

It is added to provide a vanilla flavor.

Price Comparison

Price History

Tracked across major retailers. Updated periodically.

$38$36$35$33$31 Mar 12 $36.00$33.05
iHerb
Vitacost

Prices shown at time of last check. Click a retailer to see current price. GoodSupp is not affiliated with any retailer.

Brand Trust Report
NOW Foods

Founded 1968 · Bloomingdale, Illinois, USA · 996 products · nowfoods.com

Certifications

7 certifications
Consumerlab Verified Source
Informed Sport Verified Source
Labdoor Verified Source
Non Gmo Project Verified Source
Npa Gmp Verified Source
Usda Organic Verified Source
Fda Gmp Inspections Verified Source

Transparency

5 claims
Third Party Testing Claim — Verified Source
Coa Availability — Verified Source
Testing Lab Disclosure — Verified Source
In House Testing — Verified Source

Violation History

7 incidents
Lawsuit Mislabeled St. John's Wort supplement, containing significantly less of the active ingredient than advertised.NoneSource
Lawsuit A data breach that compromised personal and health information of employees and dependents.2023Source
Prop 65 Lead2021-11-30Source
Recall NOW Real Food® Raw Macadamia Nuts2020-06-12Source
Recall NOW Real Food® Zesty Sprouting Mix2018-06-21Source
Lawsuit Misleadingly using slack-fill packaging for their Vitamin C supplements.2015Source
Fda Warning Adulterated Dietary Supplement due to pesticide (quintozene) contamination in American Ginseng.2007-10-12Source
Related Supplements
Frequently Asked Questions
Is NOW Foods Liquid Multi Gels, 180 Softgels a good supplement?

NOW Foods Liquid Multi Gels, 180 Softgels received a product quality score of 84/100 in GoodSupp's independent analysis, indicating strong overall quality. The product contains 33 active ingredients with 90 servings per container. Of the 4 inactive ingredients, 3 are rated safe and 0 are flagged for review. The manufacturer, NOW Foods, holds a brand trust score of 100/100 with 7 verified certifications including Consumerlab, Informed Sport, Labdoor, Non Gmo Project.

What are the ingredients in NOW Foods Liquid Multi Gels, 180 Softgels?

NOW Foods Liquid Multi Gels, 180 Softgels contains 33 active ingredients: Calories (10), Total Fat (1 g), Vitamin A (60% as Beta-Carotene and 40% as Retinyl Palmitate) (3,000 mcg), Vitamin C (as Ascorbic Acid) (300 mg), Vitamin D (as Cholecalciferol) (400 IU) (10 mcg), Vitamin E (as d-alpha Tocopherol) (268 mg), and 27 more. Notable high-dose ingredients include Vitamin A at 333% DV, Vitamin C at 333% DV, Vitamin E at 1787% DV. Each ingredient's dosage, form, and safety rating is analyzed independently in GoodSupp's full product breakdown.

Is NOW Foods Liquid Multi Gels, 180 Softgels safe to take?

NOW Foods Liquid Multi Gels, 180 Softgels has been analyzed for ingredient safety across all its components. Always consult your healthcare provider before starting any new supplement, especially if you take medications or have underlying health conditions.

Is NOW Foods a trustworthy supplement brand?

NOW Foods receives a brand trust score of 100/100 based on GoodSupp's independent analysis of certifications, regulatory history, and transparency practices. Founded in 1968 and headquartered in Bloomingdale, Illinois, USA, the company offers 996 products in their lineup. They hold 7 verified certifications including Consumerlab, Informed Sport, Labdoor, Non Gmo Project. Third-party certifications are independently verified and indicate the brand meets specific quality, purity, and manufacturing standards. Note: NOW Foods has 7 historical regulatory incidents on record, which are factored into the trust score.

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Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.