NOW Foods Kids, Kid Vits™, Berry Lemonade, 120 Chewable Tablets supplement bottle
NOW Foods

Kids, Kid Vits™, Berry Lemonade, 120 Chewable Tablets

What We Researched
21 active ingredients analyzed · 20 inactive ingredients decoded · 7 brand certifications checked · 2 retailers compared · Last updated: Mar 2026
78
Product Score Fair
100
Brand Score Excellent

Product Analysis

Transparency Excellent

Supplement Facts

IngredientAmount% DV
Vitamin A (100% as Beta-Carotene) 750 mcg 83%
Vitamin C (as Sodium Ascorbate) 60 mg 67%
Vitamin D (as Ergocalciferol) (400 IU) 10 mcg 50%
Vitamin E (as d-alpha Tocopheryl) (from Sunflower Oil) (Sunvitol® E500) 10 mg 67%
Thiamin (Vitamin B-1) (from Thiamin HCl) 1.5 mg 125%
Riboflavin (Vitamin B-2) 1.7 mg 131%
Niacin (Vitamin B-3) (as Niacinamide) 10 mg 63%
Vitamin B-6 (from Pyridoxine HCl) 2 mg 118%
Folate (118 mcg folic acid) 200 mcg DFE 50%
Vitamin B-12 (as Cyanocobalamin) 6 mcg 250%
Biotin 150 mcg 500%
Pantothenic Acid (from Calcium Pantothenate) 5 mg 100%
Calcium (from Calcium Citrate) 65 mg 5%
Iron (from Ferric Glycinate) (Albion™) 5 mg 28%
Iodine (from Potassium Iodide) 70 mcg 47%
Magnesium (from Magnesium Citrate) 20 mg 5%
Zinc (from Zinc Bisglycinate) (Albion™) 3 mg 27%
Bioavailability Very Good

Absorption Rating

  • Vitamin A (100% as Beta-Carotene) Fair
  • Vitamin C (as Sodium Ascorbate) Good
  • Vitamin D (as Ergocalciferol) (400 IU) Fair
  • Vitamin E (as d-alpha Tocopheryl) (from Sunflower Oil) (Sunvitol® E500) Good
  • Thiamin (Vitamin B-1) (from Thiamin HCl) Fair
  • Riboflavin (Vitamin B-2) Good
  • Niacin (Vitamin B-3) (as Niacinamide) Good
  • Vitamin B-6 (from Pyridoxine HCl) Fair
  • Folate (118 mcg folic acid) Fair
  • Vitamin B-12 (as Cyanocobalamin) Fair
  • Biotin Good
  • Pantothenic Acid (from Calcium Pantothenate) Good
  • Calcium (from Calcium Citrate) Good
  • Iron (from Ferric Glycinate) (Albion™) Fair
  • Iodine (from Potassium Iodide) Good
  • Magnesium (from Magnesium Citrate) Good
  • Zinc (from Zinc Bisglycinate) (Albion™) Good
Other Ingredients Excellent

Fillers & Additives

  • Organic Cane Sugar
  • Microcrystalline Cellulose
  • Sorbitol
  • Natural Flavors
  • Maltodextrin (Non-GMO)
  • Stearic Acid (Vegetable Source)
  • L-Malic Acid
  • Silicon Dioxide
  • Gum Acacia
  • Modified Tapioca Starch
  • Citric Acid
  • Alginate
  • Rice Hull Concentrate
  • Pea starch
  • Stevia Leaf Extract (Rebaudioside A)
  • Ethyl Cellulose
  • Rosemary Extract
  • Glycerin
  • Hypromellose
  • Mixed tocopherols (sunflower) and Medium-chain triglycerides
Efficacy Fair

Dosage Analysis

  • Vitamin A (100% as Beta-Carotene) 750 mcg Effective
  • Vitamin C (as Sodium Ascorbate) 60 mg Under-dosed
  • Vitamin D (as Ergocalciferol) (400 IU) 10 mcg Under-dosed
  • Vitamin E (as d-alpha Tocopheryl) (from Sunflower Oil) (Sunvitol® E500) 10 mg Under-dosed
  • Thiamin (Vitamin B-1) (from Thiamin HCl) 1.5 mg Effective
  • Riboflavin (Vitamin B-2) 1.7 mg Effective
  • Niacin (Vitamin B-3) (as Niacinamide) 10 mg Under-dosed
  • Vitamin B-6 (from Pyridoxine HCl) 2 mg Effective
  • Folate (118 mcg folic acid) 200 mcg DFE Under-dosed
  • Vitamin B-12 (as Cyanocobalamin) 6 mcg Effective
  • Biotin 150 mcg Effective
  • Pantothenic Acid (from Calcium Pantothenate) 5 mg Effective
  • Calcium (from Calcium Citrate) 65 mg Under-dosed
  • Iron (from Ferric Glycinate) (Albion™) 5 mg Under-dosed
  • Iodine (from Potassium Iodide) 70 mcg Under-dosed
  • Magnesium (from Magnesium Citrate) 20 mg Under-dosed
  • Zinc (from Zinc Bisglycinate) (Albion™) 3 mg Under-dosed

Supplement Facts

Ingredient Amount % Daily Value
Calories 10
Total Carbohydrate 2 g <1%**
Total Sugars 1 g
Includes 1 g Added Sugars 2%**
Vitamin A (100% as Beta-Carotene) 750 mcg 83%
Vitamin C (as Sodium Ascorbate) 60 mg 67%
Vitamin D (as Ergocalciferol) (400 IU) 10 mcg 50%
Vitamin E (as d-alpha Tocopheryl) (from Sunflower Oil) (Sunvitol® E500) 10 mg 67%
Thiamin (Vitamin B-1) (from Thiamin HCl) 1.5 mg 125%
Riboflavin (Vitamin B-2) 1.7 mg 131%
Niacin (Vitamin B-3) (as Niacinamide) 10 mg 63%
Vitamin B-6 (from Pyridoxine HCl) 2 mg 118%
Folate (118 mcg folic acid) 200 mcg DFE 50%
Vitamin B-12 (as Cyanocobalamin) 6 mcg 250%
Biotin 150 mcg 500%
Pantothenic Acid (from Calcium Pantothenate) 5 mg 100%
Calcium (from Calcium Citrate) 65 mg 5%
Iron (from Ferric Glycinate) (Albion™) 5 mg 28%
Iodine (from Potassium Iodide) 70 mcg 47%
Magnesium (from Magnesium Citrate) 20 mg 5%
Zinc (from Zinc Bisglycinate) (Albion™) 3 mg 27%

Other Ingredients

Inactive ingredients used in manufacturing. All rated for safety.

Organic Cane Sugar Safe

Adds sweetness and helps create gummy texture.

Microcrystalline Cellulose Safe

Adds bulk to small-dose supplements to make tablets/capsules a manageable size.

Sorbitol Safe

Provides sweetness and helps retain moisture in chewables.

Natural Flavors Safe

Improves taste of chewable, gummy, or liquid supplements.

Maltodextrin (Non-GMO) Generally_safe

It is used to add bulk or improve texture.

Stearic Acid (Vegetable Source) Generally_safe

It is used as a lubricant and release agent.

L-Malic Acid Generally_safe

It is used to add a tart or sour taste.

Silicon Dioxide Safe

Prevents clumping and ensures consistent dosing.

Gum Acacia Safe

It is used as a thickener, binder, or emulsifier.

Modified Tapioca Starch Generally_safe

It is added as a filler, binder, or thickener.

Citric Acid Safe

Adds tartness and acts as a natural preservative. Also aids in ingredient stability.

Alginate Unknown
Rice Hull Concentrate Safe

It is used to improve the flowability of powders during manufacturing.

Pea starch Unknown
Stevia Leaf Extract (Rebaudioside A) Safe

It is used as a natural sweetener.

Ethyl Cellulose Generally_safe

It is used as a coating for tablets or capsules.

Rosemary Extract Safe

Prevents oxidation and extends shelf life naturally.

Glycerin Safe

Retains moisture and helps dissolve ingredients in softgels and liquids.

Hypromellose Safe

Forms vegetarian capsule shells. Dissolves easily in the stomach.

Mixed tocopherols (sunflower) and Medium-chain triglycerides Unknown

Price Comparison

Price History

Tracked across major retailers. Updated periodically.

$13$12$11$9$8 Mar 12 $11.01$10.19
iHerb
Vitacost

Prices shown at time of last check. Click a retailer to see current price. GoodSupp is not affiliated with any retailer.

Brand Trust Report
NOW Foods

Founded 1968 · Bloomingdale, Illinois, USA · 996 products · nowfoods.com

Certifications

7 certifications
Consumerlab Verified Source
Informed Sport Verified Source
Labdoor Verified Source
Non Gmo Project Verified Source
Npa Gmp Verified Source
Usda Organic Verified Source
Fda Gmp Inspections Verified Source

Transparency

5 claims
Third Party Testing Claim — Verified Source
Coa Availability — Verified Source
Testing Lab Disclosure — Verified Source
In House Testing — Verified Source

Violation History

7 incidents
Lawsuit Mislabeled St. John's Wort supplement, containing significantly less of the active ingredient than advertised.NoneSource
Lawsuit A data breach that compromised personal and health information of employees and dependents.2023Source
Prop 65 Lead2021-11-30Source
Recall NOW Real Food® Raw Macadamia Nuts2020-06-12Source
Recall NOW Real Food® Zesty Sprouting Mix2018-06-21Source
Lawsuit Misleadingly using slack-fill packaging for their Vitamin C supplements.2015Source
Fda Warning Adulterated Dietary Supplement due to pesticide (quintozene) contamination in American Ginseng.2007-10-12Source
Related Supplements
Frequently Asked Questions
Is NOW Foods Kids, Kid Vits™ a good supplement?

NOW Foods Kids, Kid Vits™, Berry Lemonade, 120 Chewable Tablets received a product quality score of 78/100 in GoodSupp's independent analysis, suggesting some areas that could be improved. The product contains 21 active ingredients Of the 20 inactive ingredients, 12 are rated safe and 0 are flagged for review. The manufacturer, NOW Foods, holds a brand trust score of 100/100 with 7 verified certifications including Consumerlab, Informed Sport, Labdoor, Non Gmo Project.

What are the ingredients in NOW Foods Kids, Kid Vits™?

NOW Foods Kids, Kid Vits™ contains 21 active ingredients: Calories (10), Total Carbohydrate (2 g), Total Sugars (1 g), Includes 1 g Added Sugars, Vitamin A (100% as Beta-Carotene) (750 mcg), Vitamin C (as Sodium Ascorbate) (60 mg), and 15 more. Notable high-dose ingredients include Vitamin B-12 at 250% DV, Biotin at 500% DV. Each ingredient's dosage, form, and safety rating is analyzed independently in GoodSupp's full product breakdown.

Is NOW Foods Kids, Kid Vits™ safe to take?

NOW Foods Kids, Kid Vits™, Berry Lemonade, 120 Chewable Tablets has been analyzed for ingredient safety across all its components. Always consult your healthcare provider before starting any new supplement, especially if you take medications or have underlying health conditions.

Is NOW Foods a trustworthy supplement brand?

NOW Foods receives a brand trust score of 100/100 based on GoodSupp's independent analysis of certifications, regulatory history, and transparency practices. Founded in 1968 and headquartered in Bloomingdale, Illinois, USA, the company offers 996 products in their lineup. They hold 7 verified certifications including Consumerlab, Informed Sport, Labdoor, Non Gmo Project. Third-party certifications are independently verified and indicate the brand meets specific quality, purity, and manufacturing standards. Note: NOW Foods has 7 historical regulatory incidents on record, which are factored into the trust score.

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Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.