NOW Foods Daily Vits, Multi Vitamin & Mineral, 100 Tablets supplement bottle
NOW Foods

Daily Vits, Multi Vitamin & Mineral, 100 Tablets

What We Researched
25 active ingredients analyzed · 5 inactive ingredients decoded · 7 brand certifications checked · 3 retailers compared · Last updated: Mar 2026
86
Product Score Good
100
Brand Score Excellent

Product Analysis

Transparency Excellent

Supplement Facts

IngredientAmount% DV
Vitamin A (100% as Beta-Carotene) 1,050 mcg 117%
Vitamin C (as Ascorbic Acid) 60 mg 67%
Vitamin D (as Ergocalciferol) (400 IU) 10 mcg 50%
Vitamin E (as d-alpha Tocopheryl Succinate) 20 mg 133%
Thiamin (Vitamin B-1) (from Thiamin HCl) 1.5 mg 125%
Riboflavin (Vitamin B-2) 1.7 mg 131%
Niacin (Vitamin B-3) (as Niacinamide) 20 mg 125%
Vitamin B-6 (from Pyridoxine HCl) 2 mg 118%
Folate (400 mcg folic acid) 680 mcg DFE 170%
Vitamin B-12 (as Methylcobalamin) 6 mcg 250%
Biotin 300 mcg 1000%
Pantothenic Acid (Vitamin B-5) (from Calcium Pantothenate) 10 mg 200%
Calcium [from Calcium Carbonate (Aquamin® TG Seaweed Derived Minerals)] 150 mg 12%
Iron (from Ferrous Bisglycinate) (Ferrochel™) 9 mg 50%
Iodine (from Potassium Iodide) 150 mcg 100%
Magnesium (from Magnesium Oxide and Aquamin® TG Seaweed Derived Minerals) 75 mg 18%
Zinc (from Zinc Bisglycinate) (TRAACS™) 15 mg 136%
Selenium (from L-Selenomethionine) 35 mcg 64%
Copper (from Copper Bisglycinate) (TRAACS™) 1 mg 111%
Manganese (from Manganese Bisglycinate) (TRAACS™) 2 mg 87%
Chromium (from Chromium Picolinate) 60 mcg 171%
Molybdenum (from Sodium Molybdate) 35 mcg 78%
Potassium (from Potassium Chloride) 40 mg 1%
Lutein (from Marigold Flowers Extract) (Tagetes erecta) (FloraGLO®) 100 mcg
Lycopene (from Tomato Extract) 100 mcg
Bioavailability Very Good

Absorption Rating

  • Vitamin A (100% as Beta-Carotene) Fair
  • Vitamin C (as Ascorbic Acid) Fair
  • Vitamin D (as Ergocalciferol) (400 IU) Fair
  • Vitamin E (as d-alpha Tocopheryl Succinate) Good
  • Thiamin (Vitamin B-1) (from Thiamin HCl) Fair
  • Riboflavin (Vitamin B-2) Good
  • Niacin (Vitamin B-3) (as Niacinamide) Good
  • Vitamin B-6 (from Pyridoxine HCl) Fair
  • Folate (400 mcg folic acid) Fair
  • Vitamin B-12 (as Methylcobalamin) Good
  • Biotin Good
  • Pantothenic Acid (Vitamin B-5) (from Calcium Pantothenate) Good
  • Calcium [from Calcium Carbonate (Aquamin® TG Seaweed Derived Minerals)] Fair
  • Iron (from Ferrous Bisglycinate) (Ferrochel™) Good
  • Iodine (from Potassium Iodide) Good
  • Magnesium (from Magnesium Oxide and Aquamin® TG Seaweed Derived Minerals) Poor
  • Zinc (from Zinc Bisglycinate) (TRAACS™) Good
  • Selenium (from L-Selenomethionine) Good
  • Copper (from Copper Bisglycinate) (TRAACS™) Good
  • Manganese (from Manganese Bisglycinate) (TRAACS™) Good
  • Chromium (from Chromium Picolinate) Good
  • Molybdenum (from Sodium Molybdate) Good
  • Potassium (from Potassium Chloride) Good
  • Lutein (from Marigold Flowers Extract) (Tagetes erecta) (FloraGLO®) Good
  • Lycopene (from Tomato Extract) Good
Other Ingredients Excellent

Fillers & Additives

  • Microcrystalline Cellulose
  • Croscarmellose Sodium
  • Stearic Acid (Vegetable Source)
  • Vegetarian coating and silicon dioxide
  • Vitamin E from Non-GMO Soy
Efficacy Good

Dosage Analysis

  • Vitamin A (100% as Beta-Carotene) 1,050 mcg Effective
  • Vitamin C (as Ascorbic Acid) 60 mg Under-dosed
  • Vitamin D (as Ergocalciferol) (400 IU) 10 mcg Under-dosed
  • Vitamin E (as d-alpha Tocopheryl Succinate) 20 mg Effective
  • Thiamin (Vitamin B-1) (from Thiamin HCl) 1.5 mg Effective
  • Riboflavin (Vitamin B-2) 1.7 mg Effective
  • Niacin (Vitamin B-3) (as Niacinamide) 20 mg Effective
  • Vitamin B-6 (from Pyridoxine HCl) 2 mg Effective
  • Folate (400 mcg folic acid) 680 mcg DFE Effective
  • Vitamin B-12 (as Methylcobalamin) 6 mcg Effective
  • Biotin 300 mcg Effective
  • Pantothenic Acid (Vitamin B-5) (from Calcium Pantothenate) 10 mg Effective
  • Calcium [from Calcium Carbonate (Aquamin® TG Seaweed Derived Minerals)] 150 mg Under-dosed
  • Iron (from Ferrous Bisglycinate) (Ferrochel™) 9 mg Effective
  • Iodine (from Potassium Iodide) 150 mcg Effective
  • Magnesium (from Magnesium Oxide and Aquamin® TG Seaweed Derived Minerals) 75 mg Under-dosed
  • Zinc (from Zinc Bisglycinate) (TRAACS™) 15 mg Effective
  • Selenium (from L-Selenomethionine) 35 mcg Under-dosed
  • Copper (from Copper Bisglycinate) (TRAACS™) 1 mg Effective
  • Manganese (from Manganese Bisglycinate) (TRAACS™) 2 mg Effective
  • Chromium (from Chromium Picolinate) 60 mcg Effective
  • Molybdenum (from Sodium Molybdate) 35 mcg Under-dosed
  • Potassium (from Potassium Chloride) 40 mg Under-dosed
  • Lutein (from Marigold Flowers Extract) (Tagetes erecta) (FloraGLO®) 100 mcg Under-dosed
  • Lycopene (from Tomato Extract) 100 mcg Under-dosed

Supplement Facts

Ingredient Amount % Daily Value
Vitamin A (100% as Beta-Carotene) 1,050 mcg 117%
Vitamin C (as Ascorbic Acid) 60 mg 67%
Vitamin D (as Ergocalciferol) (400 IU) 10 mcg 50%
Vitamin E (as d-alpha Tocopheryl Succinate) 20 mg 133%
Thiamin (Vitamin B-1) (from Thiamin HCl) 1.5 mg 125%
Riboflavin (Vitamin B-2) 1.7 mg 131%
Niacin (Vitamin B-3) (as Niacinamide) 20 mg 125%
Vitamin B-6 (from Pyridoxine HCl) 2 mg 118%
Folate (400 mcg folic acid) 680 mcg DFE 170%
Vitamin B-12 (as Methylcobalamin) 6 mcg 250%
Biotin 300 mcg 1000%
Pantothenic Acid (Vitamin B-5) (from Calcium Pantothenate) 10 mg 200%
Calcium [from Calcium Carbonate (Aquamin® TG Seaweed Derived Minerals)] 150 mg 12%
Iron (from Ferrous Bisglycinate) (Ferrochel™) 9 mg 50%
Iodine (from Potassium Iodide) 150 mcg 100%
Magnesium (from Magnesium Oxide and Aquamin® TG Seaweed Derived Minerals) 75 mg 18%
Zinc (from Zinc Bisglycinate) (TRAACS™) 15 mg 136%
Selenium (from L-Selenomethionine) 35 mcg 64%
Copper (from Copper Bisglycinate) (TRAACS™) 1 mg 111%
Manganese (from Manganese Bisglycinate) (TRAACS™) 2 mg 87%
Chromium (from Chromium Picolinate) 60 mcg 171%
Molybdenum (from Sodium Molybdate) 35 mcg 78%
Potassium (from Potassium Chloride) 40 mg 1%
Lutein (from Marigold Flowers Extract) (Tagetes erecta) (FloraGLO®) 100 mcg
Lycopene (from Tomato Extract) 100 mcg

Other Ingredients

Inactive ingredients used in manufacturing. All rated for safety.

Microcrystalline Cellulose Safe

Adds bulk to small-dose supplements to make tablets/capsules a manageable size.

Croscarmellose Sodium Safe

Helps tablets break apart and dissolve quickly in the stomach.

Stearic Acid (Vegetable Source) Generally_safe

It is used as a lubricant and release agent.

Vegetarian coating and silicon dioxide Unknown
Vitamin E from Non-GMO Soy Generally_safe

It is added as a source of vitamin E.

Price Comparison

Price History

Tracked across major retailers. Updated periodically.

$14$13$11$10$9 Mar 12 $12.00$10.89
iHerb
Vitacost

Prices shown at time of last check. Click a retailer to see current price. GoodSupp is not affiliated with any retailer.

Brand Trust Report
NOW Foods

Founded 1968 · Bloomingdale, Illinois, USA · 996 products · nowfoods.com

Certifications

7 certifications
Consumerlab Verified Source
Informed Sport Verified Source
Labdoor Verified Source
Non Gmo Project Verified Source
Npa Gmp Verified Source
Usda Organic Verified Source
Fda Gmp Inspections Verified Source

Transparency

5 claims
Third Party Testing Claim — Verified Source
Coa Availability — Verified Source
Testing Lab Disclosure — Verified Source
In House Testing — Verified Source

Violation History

7 incidents
Lawsuit Mislabeled St. John's Wort supplement, containing significantly less of the active ingredient than advertised.NoneSource
Lawsuit A data breach that compromised personal and health information of employees and dependents.2023Source
Prop 65 Lead2021-11-30Source
Recall NOW Real Food® Raw Macadamia Nuts2020-06-12Source
Recall NOW Real Food® Zesty Sprouting Mix2018-06-21Source
Lawsuit Misleadingly using slack-fill packaging for their Vitamin C supplements.2015Source
Fda Warning Adulterated Dietary Supplement due to pesticide (quintozene) contamination in American Ginseng.2007-10-12Source
Related Supplements
Frequently Asked Questions
Is NOW Foods Daily Vits, Multi Vitamin & Mineral a good supplement?

NOW Foods Daily Vits, Multi Vitamin & Mineral, 100 Tablets received a product quality score of 86/100 in GoodSupp's independent analysis, indicating strong overall quality. The product contains 25 active ingredients Of the 5 inactive ingredients, 2 are rated safe and 0 are flagged for review. The manufacturer, NOW Foods, holds a brand trust score of 100/100 with 7 verified certifications including Consumerlab, Informed Sport, Labdoor, Non Gmo Project.

What are the ingredients in NOW Foods Daily Vits, Multi Vitamin & Mineral?

NOW Foods Daily Vits, Multi Vitamin & Mineral contains 25 active ingredients: Vitamin A (100% as Beta-Carotene) (1,050 mcg), Vitamin C (as Ascorbic Acid) (60 mg), Vitamin D (as Ergocalciferol) (400 IU) (10 mcg), Vitamin E (as d-alpha Tocopheryl Succinate) (20 mg), Thiamin (Vitamin B-1) (from Thiamin HCl) (1.5 mg), Riboflavin (Vitamin B-2) (1.7 mg), and 19 more. Notable high-dose ingredients include Vitamin B-12 at 250% DV, Biotin at 1000% DV. Each ingredient's dosage, form, and safety rating is analyzed independently in GoodSupp's full product breakdown.

Is NOW Foods Daily Vits, Multi Vitamin & Mineral safe to take?

NOW Foods Daily Vits, Multi Vitamin & Mineral, 100 Tablets has been analyzed for ingredient safety across all its components. Always consult your healthcare provider before starting any new supplement, especially if you take medications or have underlying health conditions.

Is NOW Foods a trustworthy supplement brand?

NOW Foods receives a brand trust score of 100/100 based on GoodSupp's independent analysis of certifications, regulatory history, and transparency practices. Founded in 1968 and headquartered in Bloomingdale, Illinois, USA, the company offers 996 products in their lineup. They hold 7 verified certifications including Consumerlab, Informed Sport, Labdoor, Non Gmo Project. Third-party certifications are independently verified and indicate the brand meets specific quality, purity, and manufacturing standards. Note: NOW Foods has 7 historical regulatory incidents on record, which are factored into the trust score.

How much vitamin d3 should i take daily?

The optimal dosage depends on your individual health needs, age, sex, and current nutrient levels. Recommended daily amounts are established by health authorities but may vary from therapeutic doses used in clinical research. It's important to check the Supplement Facts label for the exact amount per serving and compare it against the % Daily Value. Some supplements provide mega-doses well above the Daily Value, which may not be necessary and in some cases could be harmful — particularly for fat-soluble vitamins (A, D, E, K) that accumulate in the body. GoodSupp's efficacy analysis evaluates whether a product's dosages align with clinically studied amounts. Always consult your healthcare provider for personalized dosage recommendations.

What does vitamin d do?

This is an important question for supplement consumers. The dietary supplement industry is largely self-regulated, which means product quality, ingredient transparency, and safety practices vary significantly between brands and products. The most reliable way to evaluate any supplement is to check for third-party testing certifications, review the full ingredient list and dosages, and research the brand's regulatory track record. GoodSupp's database of over 250,000 analyzed products provides independent quality scores, ingredient safety ratings, and brand trust reports to help you make evidence-based decisions.

How much vitamin d3 per day for a woman?

The optimal dosage depends on your individual health needs, age, sex, and current nutrient levels. Recommended daily amounts are established by health authorities but may vary from therapeutic doses used in clinical research. It's important to check the Supplement Facts label for the exact amount per serving and compare it against the % Daily Value. Some supplements provide mega-doses well above the Daily Value, which may not be necessary and in some cases could be harmful — particularly for fat-soluble vitamins (A, D, E, K) that accumulate in the body. GoodSupp's efficacy analysis evaluates whether a product's dosages align with clinically studied amounts. Always consult your healthcare provider for personalized dosage recommendations.

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Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.