NOW Foods ADAM™, Superior Men's Multi, 90 Softgels supplement bottle
NOW Foods

ADAM™, Superior Men's Multi, 90 Softgels

What We Researched
33 active ingredients analyzed · 4 inactive ingredients decoded · 7 brand certifications checked · 2 retailers compared · Last updated: Mar 2026
86
Product Score Good
100
Brand Score Excellent

Product Analysis

Transparency Excellent

Supplement Facts

IngredientAmount% DV
Vitamin A [60% as Beta-Carotene (Betatene®) and 40% as Retinyl Palmitate] 3,000 mcg 333%
Vitamin C (from Calcium Ascorbate) 250 mg 278%
Vitamin D (as D-3 Cholecalciferol) (1,000 IU) 25 mcg 125%
Vitamin E (as d-alpha Tocopherol) 100 mg 667%
Vitamin K-1 (as Phytonadione) 35 mcg 29%
Thiamin (Vitamin B-1) (from Thiamin HCl) 25 mg 2083%
Riboflavin (Vitamin B-2) 25 mg 1923%
Niacin (Vitamin B-3) (as Niacinamide) 35 mg 219%
Vitamin B-6 (from Pyridoxine HCl and Pyridoxal-5-Phosphate (P-5-P)) 25 mg 1471%
Folate (400 mcg folic acid) 680 mcg DFE 170%
Vitamin B-12 (as Methylcobalamin) 120 mcg 5000%
Biotin 300 mcg 1000%
Pantothenic Acid (Vitamin B-5) (from Calcium Pantothenate) 50 mg 1000%
Choline (from Choline Bitartrate) 25 mg 5%
Calcium (from Cal. Ascorbate, Aquamin®Seaweed Derived Minerals and Calcium Pantothenate) 55 mg 4%
Iodine (from Potassium Iodide) 225 mcg 150%
Magnesium (from Magnesium Citrate and Aquamin®Seaweed Derived Minerals) 25 mg 6%
Zinc (from Zinc Picolinate) 15 mg 136%
Selenium (from Selenium Glycinate)(Albion™) 200 mcg 364%
Copper (from Copper Bisglycinate) 0.5 mg 56%
Manganese (from Manganese Bisglycinate) (Albion™) 2 mg 87%
Chromium (from Chromium Nicotinate Glycinate) (Albion™) 120 mcg 343%
Molybdenum (from Molybdenum Glycinate) (Albion™) 75 mcg 167%
Potassium (from Potassium Sulfate) 25 mg <1%
Saw Palmetto Extract (Berry) (Serenoa repens) (min. 85% Fatty Acids) 160 mg
Phytosterols (Plant Sterols) (with Beta-Sitosterol) 50 mg
Alpha Lipoic Acid 25 mg
Grape Seed Extract (Vitis vinifera) 25 mg
Inositol 10 mg
CoQ10 (Coenzyme Q10) (Ubiquinone) 10 mg
Lycopene (from Tomato Extract)(LYC-O-MATO®) 3 mg
Lutein (from Marigold Flowers Extract)(Tagetes erecta) (FloraGLO®) 500 mcg
Vitamin K-2 (as Menaquinone) 45 mcg
Bioavailability Very Good

Absorption Rating

  • Vitamin A [60% as Beta-Carotene (Betatene®) and 40% as Retinyl Palmitate] Good
  • Vitamin C (from Calcium Ascorbate) Good
  • Vitamin D (as D-3 Cholecalciferol) (1,000 IU) Good
  • Vitamin E (as d-alpha Tocopherol) Good
  • Vitamin K-1 (as Phytonadione) Fair
  • Thiamin (Vitamin B-1) (from Thiamin HCl) Fair
  • Riboflavin (Vitamin B-2) Good
  • Niacin (Vitamin B-3) (as Niacinamide) Good
  • Vitamin B-6 (from Pyridoxine HCl and Pyridoxal-5-Phosphate (P-5-P)) Good
  • Folate (400 mcg folic acid) Fair
  • Vitamin B-12 (as Methylcobalamin) Good
  • Biotin Good
  • Pantothenic Acid (Vitamin B-5) (from Calcium Pantothenate) Good
  • Choline (from Choline Bitartrate) Poor
  • Calcium (from Cal. Ascorbate, Aquamin®Seaweed Derived Minerals and Calcium Pantothenate) Good
  • Iodine (from Potassium Iodide) Good
  • Magnesium (from Magnesium Citrate and Aquamin®Seaweed Derived Minerals) Good
  • Zinc (from Zinc Picolinate) Good
  • Selenium (from Selenium Glycinate)(Albion™) Good
  • Copper (from Copper Bisglycinate) Good
  • Manganese (from Manganese Bisglycinate) (Albion™) Good
  • Chromium (from Chromium Nicotinate Glycinate) (Albion™) Good
  • Molybdenum (from Molybdenum Glycinate) (Albion™) Good
  • Potassium (from Potassium Sulfate) Good
  • Saw Palmetto Extract (Berry) (Serenoa repens) (min. 85% Fatty Acids) Poor
  • Phytosterols (Plant Sterols) (with Beta-Sitosterol) Good
  • Alpha Lipoic Acid Fair
  • Grape Seed Extract (Vitis vinifera) Good
  • Inositol Good
  • CoQ10 (Coenzyme Q10) (Ubiquinone) Fair
  • Lycopene (from Tomato Extract)(LYC-O-MATO®) Good
  • Lutein (from Marigold Flowers Extract)(Tagetes erecta) (FloraGLO®) Good
  • Vitamin K-2 (as Menaquinone) Good
Other Ingredients Excellent

Fillers & Additives

  • Softgel Capsule [Bovine Gelatin (BSE-Free), Glycerin, Water, Carob]
  • Pumpkin seed oil
  • Sunflower Lecithin
  • Beeswax and cinnamon bark powder
Efficacy Good

Dosage Analysis

  • Vitamin A [60% as Beta-Carotene (Betatene®) and 40% as Retinyl Palmitate] 3,000 mcg Effective
  • Vitamin C (from Calcium Ascorbate) 250 mg Effective
  • Vitamin D (as D-3 Cholecalciferol) (1,000 IU) 25 mcg Effective
  • Vitamin E (as d-alpha Tocopherol) 100 mg Effective
  • Vitamin K-1 (as Phytonadione) 35 mcg Under-dosed
  • Thiamin (Vitamin B-1) (from Thiamin HCl) 25 mg Effective
  • Riboflavin (Vitamin B-2) 25 mg Effective
  • Niacin (Vitamin B-3) (as Niacinamide) 35 mg Effective
  • Vitamin B-6 (from Pyridoxine HCl and Pyridoxal-5-Phosphate (P-5-P)) 25 mg Effective
  • Folate (400 mcg folic acid) 680 mcg DFE Effective
  • Vitamin B-12 (as Methylcobalamin) 120 mcg Effective
  • Biotin 300 mcg Effective
  • Pantothenic Acid (Vitamin B-5) (from Calcium Pantothenate) 50 mg Effective
  • Choline (from Choline Bitartrate) 25 mg Under-dosed
  • Calcium (from Cal. Ascorbate, Aquamin®Seaweed Derived Minerals and Calcium Pantothenate) 55 mg Under-dosed
  • Iodine (from Potassium Iodide) 225 mcg Effective
  • Magnesium (from Magnesium Citrate and Aquamin®Seaweed Derived Minerals) 25 mg Under-dosed
  • Zinc (from Zinc Picolinate) 15 mg Effective
  • Selenium (from Selenium Glycinate)(Albion™) 200 mcg Effective
  • Copper (from Copper Bisglycinate) 0.5 mg Effective
  • Manganese (from Manganese Bisglycinate) (Albion™) 2 mg Effective
  • Chromium (from Chromium Nicotinate Glycinate) (Albion™) 120 mcg Effective
  • Molybdenum (from Molybdenum Glycinate) (Albion™) 75 mcg Effective
  • Potassium (from Potassium Sulfate) 25 mg Under-dosed
  • Saw Palmetto Extract (Berry) (Serenoa repens) (min. 85% Fatty Acids) 160 mg Effective
  • Phytosterols (Plant Sterols) (with Beta-Sitosterol) 50 mg Under-dosed
  • Alpha Lipoic Acid 25 mg Under-dosed
  • Grape Seed Extract (Vitis vinifera) 25 mg Under-dosed
  • Inositol 10 mg Under-dosed
  • CoQ10 (Coenzyme Q10) (Ubiquinone) 10 mg Under-dosed
  • Lycopene (from Tomato Extract)(LYC-O-MATO®) 3 mg Under-dosed
  • Lutein (from Marigold Flowers Extract)(Tagetes erecta) (FloraGLO®) 500 mcg Under-dosed
  • Vitamin K-2 (as Menaquinone) 45 mcg Under-dosed

Supplement Facts

Ingredient Amount % Daily Value
Vitamin A [60% as Beta-Carotene (Betatene®) and 40% as Retinyl Palmitate] 3,000 mcg 333%
Vitamin C (from Calcium Ascorbate) 250 mg 278%
Vitamin D (as D-3 Cholecalciferol) (1,000 IU) 25 mcg 125%
Vitamin E (as d-alpha Tocopherol) 100 mg 667%
Vitamin K-1 (as Phytonadione) 35 mcg 29%
Thiamin (Vitamin B-1) (from Thiamin HCl) 25 mg 2083%
Riboflavin (Vitamin B-2) 25 mg 1923%
Niacin (Vitamin B-3) (as Niacinamide) 35 mg 219%
Vitamin B-6 (from Pyridoxine HCl and Pyridoxal-5-Phosphate (P-5-P)) 25 mg 1471%
Folate (400 mcg folic acid) 680 mcg DFE 170%
Vitamin B-12 (as Methylcobalamin) 120 mcg 5000%
Biotin 300 mcg 1000%
Pantothenic Acid (Vitamin B-5) (from Calcium Pantothenate) 50 mg 1000%
Choline (from Choline Bitartrate) 25 mg 5%
Calcium (from Cal. Ascorbate, Aquamin®Seaweed Derived Minerals and Calcium Pantothenate) 55 mg 4%
Iodine (from Potassium Iodide) 225 mcg 150%
Magnesium (from Magnesium Citrate and Aquamin®Seaweed Derived Minerals) 25 mg 6%
Zinc (from Zinc Picolinate) 15 mg 136%
Selenium (from Selenium Glycinate)(Albion™) 200 mcg 364%
Copper (from Copper Bisglycinate) 0.5 mg 56%
Manganese (from Manganese Bisglycinate) (Albion™) 2 mg 87%
Chromium (from Chromium Nicotinate Glycinate) (Albion™) 120 mcg 343%
Molybdenum (from Molybdenum Glycinate) (Albion™) 75 mcg 167%
Potassium (from Potassium Sulfate) 25 mg <1%
Saw Palmetto Extract (Berry) (Serenoa repens) (min. 85% Fatty Acids) 160 mg
Phytosterols (Plant Sterols) (with Beta-Sitosterol) 50 mg
Alpha Lipoic Acid 25 mg
Grape Seed Extract (Vitis vinifera) 25 mg
Inositol 10 mg
CoQ10 (Coenzyme Q10) (Ubiquinone) 10 mg
Lycopene (from Tomato Extract)(LYC-O-MATO®) 3 mg
Lutein (from Marigold Flowers Extract)(Tagetes erecta) (FloraGLO®) 500 mcg
Vitamin K-2 (as Menaquinone) 45 mcg

Other Ingredients

Inactive ingredients used in manufacturing. All rated for safety.

Softgel Capsule [Bovine Gelatin (BSE-Free), Glycerin, Water, Carob] Generally_safe

It provides a convenient and easily swallowable dosage form for supplements.

Pumpkin seed oil Unknown
Sunflower Lecithin Safe

Helps mix oil and water-based ingredients. Allergen-free alternative to soy lecithin.

Beeswax and cinnamon bark powder Unknown

Price Comparison

Price History

Tracked across major retailers. Updated periodically.

$26$25$24$23$22 Mar 12 $24.49
iHerb

Prices shown at time of last check. Click a retailer to see current price. GoodSupp is not affiliated with any retailer.

Brand Trust Report
NOW Foods

Founded 1968 · Bloomingdale, Illinois, USA · 996 products · nowfoods.com

Certifications

7 certifications
Consumerlab Verified Source
Informed Sport Verified Source
Labdoor Verified Source
Non Gmo Project Verified Source
Npa Gmp Verified Source
Usda Organic Verified Source
Fda Gmp Inspections Verified Source

Transparency

5 claims
Third Party Testing Claim — Verified Source
Coa Availability — Verified Source
Testing Lab Disclosure — Verified Source
In House Testing — Verified Source

Violation History

7 incidents
Lawsuit Mislabeled St. John's Wort supplement, containing significantly less of the active ingredient than advertised.NoneSource
Lawsuit A data breach that compromised personal and health information of employees and dependents.2023Source
Prop 65 Lead2021-11-30Source
Recall NOW Real Food® Raw Macadamia Nuts2020-06-12Source
Recall NOW Real Food® Zesty Sprouting Mix2018-06-21Source
Lawsuit Misleadingly using slack-fill packaging for their Vitamin C supplements.2015Source
Fda Warning Adulterated Dietary Supplement due to pesticide (quintozene) contamination in American Ginseng.2007-10-12Source
Related Supplements
Frequently Asked Questions
Is NOW Foods ADAM™, Superior Men's Multi a good supplement?

NOW Foods ADAM™, Superior Men's Multi, 90 Softgels received a product quality score of 86/100 in GoodSupp's independent analysis, indicating strong overall quality. The product contains 33 active ingredients with 45 servings per container. Of the 4 inactive ingredients, 1 are rated safe and 0 are flagged for review. The manufacturer, NOW Foods, holds a brand trust score of 100/100 with 7 verified certifications including Consumerlab, Informed Sport, Labdoor, Non Gmo Project.

What are the ingredients in NOW Foods ADAM™, Superior Men's Multi?

NOW Foods ADAM™, Superior Men's Multi contains 33 active ingredients: Vitamin A [60% as Beta-Carotene (Betatene®) and 40% as Retinyl Palmitate] (3,000 mcg), Vitamin C (from Calcium Ascorbate) (250 mg), Vitamin D (as D-3 Cholecalciferol) (1,000 IU) (25 mcg), Vitamin E (as d-alpha Tocopherol) (100 mg), Vitamin K-1 (as Phytonadione) (35 mcg), Thiamin (Vitamin B-1) (from Thiamin HCl) (25 mg), and 27 more. Notable high-dose ingredients include Vitamin A [60% as Beta-Carotene at 333% DV, Vitamin C at 278% DV, Vitamin E at 667% DV. Each ingredient's dosage, form, and safety rating is analyzed independently in GoodSupp's full product breakdown.

Is NOW Foods ADAM™, Superior Men's Multi safe to take?

NOW Foods ADAM™, Superior Men's Multi, 90 Softgels has been analyzed for ingredient safety across all its components. Always consult your healthcare provider before starting any new supplement, especially if you take medications or have underlying health conditions.

Is NOW Foods a trustworthy supplement brand?

NOW Foods receives a brand trust score of 100/100 based on GoodSupp's independent analysis of certifications, regulatory history, and transparency practices. Founded in 1968 and headquartered in Bloomingdale, Illinois, USA, the company offers 996 products in their lineup. They hold 7 verified certifications including Consumerlab, Informed Sport, Labdoor, Non Gmo Project. Third-party certifications are independently verified and indicate the brand meets specific quality, purity, and manufacturing standards. Note: NOW Foods has 7 historical regulatory incidents on record, which are factored into the trust score.

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Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.