Nature's Way Alive! Super Fruits Women's 50+ supplement bottle
Nature's Way

Alive! Super Fruits Women's 50+

What We Researched
20 active ingredients analyzed · 9 inactive ingredients decoded · 5 brand certifications checked · 1 retailer compared · Last updated: Mar 2026
86
Product Score Good
95
Brand Score Excellent

Product Analysis

Transparency Excellent

Supplement Facts

IngredientAmount% DV
Total Carbohydrates 6 g 2%
Vitamin A (as Retinyl Palmitate) 900 mcg 100%
Vitamin C (as Ascorbic Acid) 90 mg 100%
Vitamin D (as Cholecalciferol) 40 mcg 200%
Vitamin E (as DL-Alpha-Tocopheryl Acetate) 15 mg 100%
Thiamine (as Vitamin B1) 600 mcg 50%
Riboflavin (as Vitamin B2) 650 mcg 50%
Niacin (as Niacinamide) 16 mg 100%
Vitamin B6 (as Pyridoxine Hydrochloride) 1.7 mg 100%
Folate 440 mcg DFE 110%
Vitamin B12 (as Cyanocobalamin) 3 mcg 125%
Biotin 37.5 mcg 125%
Pantothenic Acid (as Calcium D-Pantothenate) 2.5 mg 50%
Iodine (as Potassium Iodide) 165 mcg 110%
Zinc (as Zinc Citrate) 4.4 mg 40%
Selenium (as Sodium Selenate) 60.5 mcg 110%
Alive! Super Fruits Powder Blend 150 mg
Lutein 350 mcg
Bioavailability Very Good

Absorption Rating

  • Total Carbohydrates Fair
  • Vitamin A (as Retinyl Palmitate) Good
  • Vitamin C (as Ascorbic Acid) Fair
  • Vitamin D (as Cholecalciferol) Good
  • Vitamin E (as DL-Alpha-Tocopheryl Acetate) Fair
  • Thiamine (as Vitamin B1) Good
  • Riboflavin (as Vitamin B2) Good
  • Niacin (as Niacinamide) Good
  • Vitamin B6 (as Pyridoxine Hydrochloride) Fair
  • Folate Fair
  • Vitamin B12 (as Cyanocobalamin) Fair
  • Biotin Good
  • Pantothenic Acid (as Calcium D-Pantothenate) Good
  • Iodine (as Potassium Iodide) Good
  • Zinc (as Zinc Citrate) Good
  • Selenium (as Sodium Selenate) Fair
  • Alive! Super Fruits Powder Blend Fair
  • Lutein Good
Other Ingredients Excellent

Fillers & Additives

  • Tapioca Syrup
  • Cane Sugar
  • Pectin
  • Natural Flavors
  • Fruit and Vegetable juice
  • Citric Acid
  • Sodium Citrate
  • Vegetable Oil
  • Carnauba Wax
Efficacy Good

Dosage Analysis

  • Vitamin A (as Retinyl Palmitate) 900 mcg Effective
  • Vitamin C (as Ascorbic Acid) 90 mg Effective
  • Vitamin D (as Cholecalciferol) 40 mcg Effective
  • Vitamin E (as DL-Alpha-Tocopheryl Acetate) 15 mg Effective
  • Thiamine (as Vitamin B1) 600 mcg Under-dosed
  • Riboflavin (as Vitamin B2) 650 mcg Under-dosed
  • Niacin (as Niacinamide) 16 mg Effective
  • Vitamin B6 (as Pyridoxine Hydrochloride) 1.7 mg Effective
  • Folate 440 mcg DFE Effective
  • Vitamin B12 (as Cyanocobalamin) 3 mcg Effective
  • Biotin 37.5 mcg Effective
  • Pantothenic Acid (as Calcium D-Pantothenate) 2.5 mg Under-dosed
  • Iodine (as Potassium Iodide) 165 mcg Effective
  • Zinc (as Zinc Citrate) 4.4 mg Under-dosed
  • Selenium (as Sodium Selenate) 60.5 mcg Effective
  • Alive! Super Fruits Powder Blend 150 mg High
  • Lutein 350 mcg Under-dosed

Supplement Facts

Ingredient Amount % Daily Value
Calories 25 kcal
Total Carbohydrates 6 g 2%
Vitamin A (as Retinyl Palmitate) 900 mcg 100%
Vitamin C (as Ascorbic Acid) 90 mg 100%
Vitamin D (as Cholecalciferol) 40 mcg 200%
Vitamin E (as DL-Alpha-Tocopheryl Acetate) 15 mg 100%
Thiamine (as Vitamin B1) 600 mcg 50%
Riboflavin (as Vitamin B2) 650 mcg 50%
Niacin (as Niacinamide) 16 mg 100%
Vitamin B6 (as Pyridoxine Hydrochloride) 1.7 mg 100%
Folate 440 mcg DFE 110%
Vitamin B12 (as Cyanocobalamin) 3 mcg 125%
Biotin 37.5 mcg 125%
Pantothenic Acid (as Calcium D-Pantothenate) 2.5 mg 50%
Iodine (as Potassium Iodide) 165 mcg 110%
Zinc (as Zinc Citrate) 4.4 mg 40%
Selenium (as Sodium Selenate) 60.5 mcg 110%
Sodium 5 mg 1%
Alive! Super Fruits Powder Blend 150 mg
Lutein 350 mcg

Other Ingredients

Inactive ingredients used in manufacturing. All rated for safety.

Tapioca Syrup Safe

Provides sweetness and binding in gummy supplements.

Cane Sugar Generally_safe

It is used as a sweetener.

Pectin Safe

Forms the base of gummy supplements as a vegan gelatin alternative.

Natural Flavors Safe

Improves taste of chewable, gummy, or liquid supplements.

Fruit and Vegetable juice Unknown
Citric Acid Safe

Adds tartness and acts as a natural preservative. Also aids in ingredient stability.

Sodium Citrate Safe

Stabilizes pH and helps maintain ingredient effectiveness.

Vegetable Oil Generally_safe

It can be used as a carrier or emollient.

Carnauba Wax Safe

Provides a glossy, protective coating on tablets.

Price Comparison

Prices shown at time of last check. Click a retailer to see current price. GoodSupp is not affiliated with any retailer.

Brand Trust Report
Nature's Way

Founded 1969 · Green Bay, Wisconsin, USA · 481 products · naturesway.com

Certifications

5 certifications
Consumerlab Verified Source
Labdoor Verified Source
Non Gmo Project Verified Source
Nsf Gmp Verified Source
Usda Organic Verified Source

Transparency

5 claims
Third Party Testing Claim — Verified Source
Coa Availability — Claimed Source
Testing Lab Disclosure — Verified Source
In House Testing — Verified Source

Violation History

3 incidents
Fda Warning Violations of the Foreign Supplier Verification Program (FSVP) regulation.2022-12-20Source
Lawsuit Mislabeled and fraudulent herbal supplements.2015Source
Recall Nettle capsules2002-06-28Source
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Frequently Asked Questions
Is Nature's Way Alive! Super Fruits Women's 50+ a good supplement?

Nature's Way Alive! Super Fruits Women's 50+ received a product quality score of 86/100 in GoodSupp's independent analysis, indicating strong overall quality. The product contains 20 active ingredients with 30 servings per container. Of the 9 inactive ingredients, 6 are rated safe and 0 are flagged for review. The manufacturer, Nature's Way, holds a brand trust score of 95/100 with 5 verified certifications including Consumerlab, Labdoor, Non Gmo Project, Nsf Gmp.

What are the ingredients in Nature's Way Alive! Super Fruits Women's 50+?

Nature's Way Alive! Super Fruits Women's 50+ contains 20 active ingredients: Calories (25 kcal), Total Carbohydrates (6 g), Vitamin A (as Retinyl Palmitate) (900 mcg), Vitamin C (as Ascorbic Acid) (90 mg), Vitamin D (as Cholecalciferol) (40 mcg), Vitamin E (as DL-Alpha-Tocopheryl Acetate) (15 mg), and 14 more. Each ingredient's dosage, form, and safety rating is analyzed independently in GoodSupp's full product breakdown.

Is Nature's Way Alive! Super Fruits Women's 50+ safe to take?

Nature's Way Alive! Super Fruits Women's 50+ has been analyzed for ingredient safety across all its components. Always consult your healthcare provider before starting any new supplement, especially if you take medications or have underlying health conditions.

Is Nature's Way a trustworthy supplement brand?

Nature's Way receives a brand trust score of 95/100 based on GoodSupp's independent analysis of certifications, regulatory history, and transparency practices. Founded in 1969 and headquartered in Green Bay, Wisconsin, USA, the company offers 481 products in their lineup. They hold 5 verified certifications including Consumerlab, Labdoor, Non Gmo Project, Nsf Gmp. Third-party certifications are independently verified and indicate the brand meets specific quality, purity, and manufacturing standards. Note: Nature's Way has 3 historical regulatory incidents on record, which are factored into the trust score.

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Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.