Nature's Way Alive! Super Fruits Kids supplement bottle
Nature's Way

Alive! Super Fruits Kids

What We Researched
19 active ingredients analyzed · 9 inactive ingredients decoded · 5 brand certifications checked · 1 retailer compared · Last updated: Mar 2026
69
Product Score Fair
95
Brand Score Excellent

Product Analysis

Transparency Excellent

Supplement Facts

IngredientAmount% DV
Total Carbohydrates 3 g 2%
Vitamin A (as Retinyl Palmitate) 337 mcg 112%
Vitamin C (as Ascorbic Acid) 45 mg 300%
Vitamin D (as Cholecalciferol) 10 mcg 67%
Vitamin E (as DL-Alpha-Tocopheryl Acetate) 7.5 mg 125%
Thiamine (as Vitamin B1) 150 mcg 30%
Riboflavin (as Vitamin B2) 162 mcg 32%
Niacin (as Niacinamide) 2 mg 33%
Vitamin B6 (as Pyridoxine Hydrochloride) 0.85 mg 170%
Folate 200 mcg DFE 133%
Vitamin B12 (as Cyanocobalamin) 1.2 mcg 133%
Biotin 15 mcg 188%
Pantothenic Acid (as Calcium D-Pantothenate) 2.5 mg 125%
Choline (as Choline Bitartrate) 13.75 mg 7%
Iodine (as Potassium Iodide) 48.75 mcg 54%
Zinc (as Zinc Citrate) 1.65 mg 55%
Alive! Super Fruits Powder Blend 75 mg
Bioavailability Good

Absorption Rating

  • Total Carbohydrates Fair
  • Vitamin A (as Retinyl Palmitate) Good
  • Vitamin C (as Ascorbic Acid) Fair
  • Vitamin D (as Cholecalciferol) Good
  • Vitamin E (as DL-Alpha-Tocopheryl Acetate) Fair
  • Thiamine (as Vitamin B1) Good
  • Riboflavin (as Vitamin B2) Good
  • Niacin (as Niacinamide) Good
  • Vitamin B6 (as Pyridoxine Hydrochloride) Fair
  • Folate Fair
  • Vitamin B12 (as Cyanocobalamin) Fair
  • Biotin Good
  • Pantothenic Acid (as Calcium D-Pantothenate) Good
  • Choline (as Choline Bitartrate) Poor
  • Iodine (as Potassium Iodide) Good
  • Zinc (as Zinc Citrate) Good
  • Alive! Super Fruits Powder Blend Fair
Other Ingredients Excellent

Fillers & Additives

  • Tapioca Syrup
  • Cane Sugar
  • Pectin
  • Fruit and Vegetable juice
  • Natural Flavors
  • Citric Acid
  • Sodium Citrate
  • Vegetable Oil
  • Carnauba Wax
Efficacy Very Poor

Dosage Analysis

  • Vitamin A (as Retinyl Palmitate) 337 mcg Under-dosed
  • Vitamin C (as Ascorbic Acid) 45 mg Under-dosed
  • Vitamin D (as Cholecalciferol) 10 mcg Under-dosed
  • Vitamin E (as DL-Alpha-Tocopheryl Acetate) 7.5 mg Under-dosed
  • Thiamine (as Vitamin B1) 150 mcg Under-dosed
  • Riboflavin (as Vitamin B2) 162 mcg Under-dosed
  • Niacin (as Niacinamide) 2 mg Under-dosed
  • Vitamin B6 (as Pyridoxine Hydrochloride) 0.85 mg Under-dosed
  • Folate 200 mcg DFE Under-dosed
  • Vitamin B12 (as Cyanocobalamin) 1.2 mcg Under-dosed
  • Biotin 15 mcg Under-dosed
  • Pantothenic Acid (as Calcium D-Pantothenate) 2.5 mg Under-dosed
  • Choline (as Choline Bitartrate) 13.75 mg Under-dosed
  • Iodine (as Potassium Iodide) 48.75 mcg Under-dosed
  • Zinc (as Zinc Citrate) 1.65 mg Under-dosed
  • Alive! Super Fruits Powder Blend 75 mg High

Supplement Facts

Ingredient Amount % Daily Value
Calories 10 kcal
Total Carbohydrates 3 g 2%
Vitamin A (as Retinyl Palmitate) 337 mcg 112%
Vitamin C (as Ascorbic Acid) 45 mg 300%
Vitamin D (as Cholecalciferol) 10 mcg 67%
Vitamin E (as DL-Alpha-Tocopheryl Acetate) 7.5 mg 125%
Thiamine (as Vitamin B1) 150 mcg 30%
Riboflavin (as Vitamin B2) 162 mcg 32%
Niacin (as Niacinamide) 2 mg 33%
Vitamin B6 (as Pyridoxine Hydrochloride) 0.85 mg 170%
Folate 200 mcg DFE 133%
Vitamin B12 (as Cyanocobalamin) 1.2 mcg 133%
Biotin 15 mcg 188%
Pantothenic Acid (as Calcium D-Pantothenate) 2.5 mg 125%
Choline (as Choline Bitartrate) 13.75 mg 7%
Iodine (as Potassium Iodide) 48.75 mcg 54%
Zinc (as Zinc Citrate) 1.65 mg 55%
Sodium 0 NP
Alive! Super Fruits Powder Blend 75 mg

Other Ingredients

Inactive ingredients used in manufacturing. All rated for safety.

Tapioca Syrup Safe

Provides sweetness and binding in gummy supplements.

Cane Sugar Generally_safe

It is used as a sweetener.

Pectin Safe

Forms the base of gummy supplements as a vegan gelatin alternative.

Fruit and Vegetable juice Unknown
Natural Flavors Safe

Improves taste of chewable, gummy, or liquid supplements.

Citric Acid Safe

Adds tartness and acts as a natural preservative. Also aids in ingredient stability.

Sodium Citrate Safe

Stabilizes pH and helps maintain ingredient effectiveness.

Vegetable Oil Generally_safe

It can be used as a carrier or emollient.

Carnauba Wax Safe

Provides a glossy, protective coating on tablets.

Price Comparison

Prices shown at time of last check. Click a retailer to see current price. GoodSupp is not affiliated with any retailer.

Brand Trust Report
Nature's Way

Founded 1969 · Green Bay, Wisconsin, USA · 481 products · naturesway.com

Certifications

5 certifications
Consumerlab Verified Source
Labdoor Verified Source
Non Gmo Project Verified Source
Nsf Gmp Verified Source
Usda Organic Verified Source

Transparency

5 claims
Third Party Testing Claim — Verified Source
Coa Availability — Claimed Source
Testing Lab Disclosure — Verified Source
In House Testing — Verified Source

Violation History

3 incidents
Fda Warning Violations of the Foreign Supplier Verification Program (FSVP) regulation.2022-12-20Source
Lawsuit Mislabeled and fraudulent herbal supplements.2015Source
Recall Nettle capsules2002-06-28Source
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Frequently Asked Questions
Is Nature's Way Alive! Super Fruits Kids a good supplement?

Nature's Way Alive! Super Fruits Kids received a product quality score of 69/100 in GoodSupp's independent analysis, suggesting some areas that could be improved. The product contains 19 active ingredients with 30 servings per container. Of the 9 inactive ingredients, 6 are rated safe and 0 are flagged for review. The manufacturer, Nature's Way, holds a brand trust score of 95/100 with 5 verified certifications including Consumerlab, Labdoor, Non Gmo Project, Nsf Gmp.

What are the ingredients in Nature's Way Alive! Super Fruits Kids?

Nature's Way Alive! Super Fruits Kids contains 19 active ingredients: Calories (10 kcal), Total Carbohydrates (3 g), Vitamin A (as Retinyl Palmitate) (337 mcg), Vitamin C (as Ascorbic Acid) (45 mg), Vitamin D (as Cholecalciferol) (10 mcg), Vitamin E (as DL-Alpha-Tocopheryl Acetate) (7.5 mg), and 13 more. Notable high-dose ingredients include Vitamin C at 300% DV. Each ingredient's dosage, form, and safety rating is analyzed independently in GoodSupp's full product breakdown.

Is Nature's Way Alive! Super Fruits Kids safe to take?

Nature's Way Alive! Super Fruits Kids has been analyzed for ingredient safety across all its components. Always consult your healthcare provider before starting any new supplement, especially if you take medications or have underlying health conditions.

Is Nature's Way a trustworthy supplement brand?

Nature's Way receives a brand trust score of 95/100 based on GoodSupp's independent analysis of certifications, regulatory history, and transparency practices. Founded in 1969 and headquartered in Green Bay, Wisconsin, USA, the company offers 481 products in their lineup. They hold 5 verified certifications including Consumerlab, Labdoor, Non Gmo Project, Nsf Gmp. Third-party certifications are independently verified and indicate the brand meets specific quality, purity, and manufacturing standards. Note: Nature's Way has 3 historical regulatory incidents on record, which are factored into the trust score.

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Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.