Nature's Way Alive! Complete Liquid Multivitamin, Max Potency, Citrus, 30.4 fl oz (900 ml) supplement bottle
Nature's Way

Alive! Complete Liquid Multivitamin, Max Potency, Citrus, 30.4 fl oz (900 ml)

What We Researched
40 active ingredients analyzed · 10 inactive ingredients decoded · 5 brand certifications checked · 2 retailers compared · Last updated: Mar 2026
80
Product Score Good
95
Brand Score Excellent

Product Analysis

Transparency Excellent

Supplement Facts

IngredientAmount% DV
Vitamin A (50% as retinol palmitate and 50% as beta carotene) 3,000 mcg 333%
Vitamin C (as calcium ascorbate) 500 mg 556%
Vitamin D (as ergocalciferol) 10 mcg 50%
Vitamin E (as d-alpha tocopheryl acetate) 133 mg 887%
Vitamin K (as phytonadione) 80 mcg 67%
Thiamin (as thiamin mononitrate) 25 mg 2,083%
Riboflavin 25 mg 1,923%
Niacin (as nicotinic acid, niacinamide) 20 mg 125%
Vitamin B6 (as pyridoxine HCl) 15 mg 882%
Folate (300 mcg Folic Acid) 500 mcg DFE 125%
Vitamin B12 (as cyanocobalamin) 200 mcg 8,333%
Biotin 300 mcg 1,000%
Pantothenic Acid (as d-calcium pantothenate) 44 mg 880%
Choline (as choline bitartrate) 30 mg 5%
Calcium (as calcium ascorbate, d-calcium pantothenate) 95.3 mg 7%
Iodine (as potassium iodide) 150 mcg 100%
Magnesium (as magnesium gluconate) 40 mg 10%
Zinc (as zinc gluconate) 15 mg 136%
Selenium (as L-selenomethionine) 70 mcg 127%
Copper (from chlorophyllin copper complex) 2 mg 222%
Manganese (as manganese sulfate) 4 mg 174%
Molybdenum (as sodium molybdate) 75 mcg 167%
Daily Greens™ BlendSpirulina, Barley Grass, Dandelion (aerial parts), Lemon Balm (leaf), Wheat (grass), Lemongrass (Cymbopogon citratus) (aerial parts), Nettle (Urtica spp.) (leaf), Blessed Thistle (stem, leaf, flower), Chlorella, Plantain (leaf), Blue Green Algae (Aphanizomenon flos-aquae), Cilantro (leaf) 500 mg **
Orchard Fruits™ and Garden Veggies™:Power Blend: Orange, Blueberry, Carrot, Plum, Pomegranate, Strawberry, Pear, Apple, Beet, Raspberry, Pineapple, Pumpkin, Cherry, Cauliflower, Grape, Banana, Cabbage, Tomato, Acai, Asparagus, Brussels Sprout, Cranberry, Cucumber, Pea, Broccoli, Spinach 200 mg **
Mushroom Mycelial & PrimordiaBiomass Defense Blend: Organic Reishi (Ganoderma lucidum), Organic Shiitake (Lentinula edodes), Organic Hiratake (Pleurotus ostreatus), Organic Enokitake (Flammulina velutipes), Organic Maitake (Grifola frondosa), Organic Yamabushitake (Hericium erinaceus), Organic Agarikon (Fomitopsis officinalis), Organic Chaga (Inonotus obliquus), Organic Himematsutake (Agaricus brasiliensis/blazei), Organic Kawaratake (Trametes versicolor), Organic Mesima (Phellinus linteus), Organic Zhu Ling (Grifola umbellata) 100 mg **
Omega 3/6/9 Fatty Acid Blend:Flax (seed), Sunflower (seed) 100 mg **
Citrus Bioflavonoid Complex(from lemon, orange, grapefruit, lime, and tangerine 60 mg **
Eleuthero (root) 50 mg **
Inositol 50 mg **
Chlorophyllin (from chlorophyllin copper complex) 41.5 mg **
Betaine HCl 25 mg **
Rutin (Sophora japonica) (flower bud) 25 mg **
Boron (as sodium borate) 1 mg **
Lutein (from Aztec marigold [flower] Extract) 200 mcg **
Bioavailability Good

Absorption Rating

  • Vitamin A (50% as retinol palmitate and 50% as beta carotene) Fair
  • Vitamin C (as calcium ascorbate) Good
  • Vitamin D (as ergocalciferol) Fair
  • Vitamin E (as d-alpha tocopheryl acetate) Good
  • Vitamin K (as phytonadione) Fair
  • Thiamin (as thiamin mononitrate) Fair
  • Riboflavin Good
  • Niacin (as nicotinic acid, niacinamide) Good
  • Vitamin B6 (as pyridoxine HCl) Fair
  • Folate (300 mcg Folic Acid) Fair
  • Vitamin B12 (as cyanocobalamin) Fair
  • Biotin Good
  • Pantothenic Acid (as d-calcium pantothenate) Good
  • Choline (as choline bitartrate) Poor
  • Calcium (as calcium ascorbate, d-calcium pantothenate) Good
  • Iodine (as potassium iodide) Good
  • Magnesium (as magnesium gluconate) Good
  • Zinc (as zinc gluconate) Good
  • Selenium (as L-selenomethionine) Good
  • Copper (from chlorophyllin copper complex) Fair
  • Manganese (as manganese sulfate) Good
  • Molybdenum (as sodium molybdate) Good
  • Daily Greens™ BlendSpirulina, Barley Grass, Dandelion (aerial parts), Lemon Balm (leaf), Wheat (grass), Lemongrass (Cymbopogon citratus) (aerial parts), Nettle (Urtica spp.) (leaf), Blessed Thistle (stem, leaf, flower), Chlorella, Plantain (leaf), Blue Green Algae (Aphanizomenon flos-aquae), Cilantro (leaf) Fair
  • Orchard Fruits™ and Garden Veggies™:Power Blend: Orange, Blueberry, Carrot, Plum, Pomegranate, Strawberry, Pear, Apple, Beet, Raspberry, Pineapple, Pumpkin, Cherry, Cauliflower, Grape, Banana, Cabbage, Tomato, Acai, Asparagus, Brussels Sprout, Cranberry, Cucumber, Pea, Broccoli, Spinach Fair
  • Mushroom Mycelial & PrimordiaBiomass Defense Blend: Organic Reishi (Ganoderma lucidum), Organic Shiitake (Lentinula edodes), Organic Hiratake (Pleurotus ostreatus), Organic Enokitake (Flammulina velutipes), Organic Maitake (Grifola frondosa), Organic Yamabushitake (Hericium erinaceus), Organic Agarikon (Fomitopsis officinalis), Organic Chaga (Inonotus obliquus), Organic Himematsutake (Agaricus brasiliensis/blazei), Organic Kawaratake (Trametes versicolor), Organic Mesima (Phellinus linteus), Organic Zhu Ling (Grifola umbellata) Poor
  • Omega 3/6/9 Fatty Acid Blend:Flax (seed), Sunflower (seed) Good
  • Citrus Bioflavonoid Complex(from lemon, orange, grapefruit, lime, and tangerine Fair
  • Eleuthero (root) Fair
  • Inositol Good
  • Chlorophyllin (from chlorophyllin copper complex) Good
  • Betaine HCl Fair
  • Rutin (Sophora japonica) (flower bud) Fair
  • Boron (as sodium borate) Fair
  • Lutein (from Aztec marigold [flower] Extract) Good
Other Ingredients Excellent

Fillers & Additives

  • Water
  • Purified
  • Fructose
  • Sorbitol
  • Malic Acid
  • Apple Juice Concentrate
  • Natural Flavor
  • Potassium Sorbate
  • Xanthan Gum
  • Brown Rice
Efficacy Fair

Dosage Analysis

  • Vitamin A (50% as retinol palmitate and 50% as beta carotene) 3,000 mcg Effective
  • Vitamin C (as calcium ascorbate) 500 mg Effective
  • Vitamin D (as ergocalciferol) 10 mcg Under-dosed
  • Vitamin E (as d-alpha tocopheryl acetate) 133 mg Effective
  • Vitamin K (as phytonadione) 80 mcg Under-dosed
  • Thiamin (as thiamin mononitrate) 25 mg Effective
  • Riboflavin 25 mg Effective
  • Niacin (as nicotinic acid, niacinamide) 20 mg Effective
  • Vitamin B6 (as pyridoxine HCl) 15 mg Effective
  • Folate (300 mcg Folic Acid) 500 mcg DFE Effective
  • Vitamin B12 (as cyanocobalamin) 200 mcg Effective
  • Biotin 300 mcg Effective
  • Pantothenic Acid (as d-calcium pantothenate) 44 mg Effective
  • Choline (as choline bitartrate) 30 mg Under-dosed
  • Calcium (as calcium ascorbate, d-calcium pantothenate) 95.3 mg Under-dosed
  • Iodine (as potassium iodide) 150 mcg Effective
  • Magnesium (as magnesium gluconate) 40 mg Under-dosed
  • Zinc (as zinc gluconate) 15 mg Effective
  • Selenium (as L-selenomethionine) 70 mcg Effective
  • Copper (from chlorophyllin copper complex) 2 mg Effective
  • Manganese (as manganese sulfate) 4 mg Effective
  • Molybdenum (as sodium molybdate) 75 mcg Effective
  • Orchard Fruits™ and Garden Veggies™:Power Blend: Orange, Blueberry, Carrot, Plum, Pomegranate, Strawberry, Pear, Apple, Beet, Raspberry, Pineapple, Pumpkin, Cherry, Cauliflower, Grape, Banana, Cabbage, Tomato, Acai, Asparagus, Brussels Sprout, Cranberry, Cucumber, Pea, Broccoli, Spinach 200 mg Under-dosed
  • Mushroom Mycelial & PrimordiaBiomass Defense Blend: Organic Reishi (Ganoderma lucidum), Organic Shiitake (Lentinula edodes), Organic Hiratake (Pleurotus ostreatus), Organic Enokitake (Flammulina velutipes), Organic Maitake (Grifola frondosa), Organic Yamabushitake (Hericium erinaceus), Organic Agarikon (Fomitopsis officinalis), Organic Chaga (Inonotus obliquus), Organic Himematsutake (Agaricus brasiliensis/blazei), Organic Kawaratake (Trametes versicolor), Organic Mesima (Phellinus linteus), Organic Zhu Ling (Grifola umbellata) 100 mg Under-dosed
  • Omega 3/6/9 Fatty Acid Blend:Flax (seed), Sunflower (seed) 100 mg Under-dosed
  • Eleuthero (root) 50 mg Under-dosed
  • Inositol 50 mg Under-dosed
  • Chlorophyllin (from chlorophyllin copper complex) 41.5 mg Under-dosed
  • Betaine HCl 25 mg Under-dosed
  • Rutin (Sophora japonica) (flower bud) 25 mg Under-dosed
  • Boron (as sodium borate) 1 mg Under-dosed
  • Lutein (from Aztec marigold [flower] Extract) 200 mcg Under-dosed

Supplement Facts

Ingredient Amount % Daily Value
Calories 50
Total Carbohydrate 15 g 5%†
Total Sugars 7 g **
Includes 7 g Added Sugars 14%†
Sugar Alcohol 6 g **
Vitamin A (50% as retinol palmitate and 50% as beta carotene) 3,000 mcg 333%
Vitamin C (as calcium ascorbate) 500 mg 556%
Vitamin D (as ergocalciferol) 10 mcg 50%
Vitamin E (as d-alpha tocopheryl acetate) 133 mg 887%
Vitamin K (as phytonadione) 80 mcg 67%
Thiamin (as thiamin mononitrate) 25 mg 2,083%
Riboflavin 25 mg 1,923%
Niacin (as nicotinic acid, niacinamide) 20 mg 125%
Vitamin B6 (as pyridoxine HCl) 15 mg 882%
Folate (300 mcg Folic Acid) 500 mcg DFE 125%
Vitamin B12 (as cyanocobalamin) 200 mcg 8,333%
Biotin 300 mcg 1,000%
Pantothenic Acid (as d-calcium pantothenate) 44 mg 880%
Choline (as choline bitartrate) 30 mg 5%
Calcium (as calcium ascorbate, d-calcium pantothenate) 95.3 mg 7%
Iodine (as potassium iodide) 150 mcg 100%
Magnesium (as magnesium gluconate) 40 mg 10%
Zinc (as zinc gluconate) 15 mg 136%
Selenium (as L-selenomethionine) 70 mcg 127%
Copper (from chlorophyllin copper complex) 2 mg 222%
Manganese (as manganese sulfate) 4 mg 174%
Molybdenum (as sodium molybdate) 75 mcg 167%
Sodium 15 mg 1%
Daily Greens™ BlendSpirulina, Barley Grass, Dandelion (aerial parts), Lemon Balm (leaf), Wheat (grass), Lemongrass (Cymbopogon citratus) (aerial parts), Nettle (Urtica spp.) (leaf), Blessed Thistle (stem, leaf, flower), Chlorella, Plantain (leaf), Blue Green Algae (Aphanizomenon flos-aquae), Cilantro (leaf) 500 mg **
Orchard Fruits™ and Garden Veggies™:Power Blend: Orange, Blueberry, Carrot, Plum, Pomegranate, Strawberry, Pear, Apple, Beet, Raspberry, Pineapple, Pumpkin, Cherry, Cauliflower, Grape, Banana, Cabbage, Tomato, Acai, Asparagus, Brussels Sprout, Cranberry, Cucumber, Pea, Broccoli, Spinach 200 mg **
Mushroom Mycelial & PrimordiaBiomass Defense Blend: Organic Reishi (Ganoderma lucidum), Organic Shiitake (Lentinula edodes), Organic Hiratake (Pleurotus ostreatus), Organic Enokitake (Flammulina velutipes), Organic Maitake (Grifola frondosa), Organic Yamabushitake (Hericium erinaceus), Organic Agarikon (Fomitopsis officinalis), Organic Chaga (Inonotus obliquus), Organic Himematsutake (Agaricus brasiliensis/blazei), Organic Kawaratake (Trametes versicolor), Organic Mesima (Phellinus linteus), Organic Zhu Ling (Grifola umbellata) 100 mg **
Omega 3/6/9 Fatty Acid Blend:Flax (seed), Sunflower (seed) 100 mg **
Citrus Bioflavonoid Complex(from lemon, orange, grapefruit, lime, and tangerine 60 mg **
Eleuthero (root) 50 mg **
Inositol 50 mg **
Chlorophyllin (from chlorophyllin copper complex) 41.5 mg **
Betaine HCl 25 mg **
Rutin (Sophora japonica) (flower bud) 25 mg **
Boron (as sodium borate) 1 mg **
Lutein (from Aztec marigold [flower] Extract) 200 mcg **

Other Ingredients

Inactive ingredients used in manufacturing. All rated for safety.

Water Safe

Dissolves and carries water-soluble ingredients.

Purified Unknown
Fructose Generally_safe

It is used as a sweetener.

Sorbitol Safe

Provides sweetness and helps retain moisture in chewables.

Malic Acid Safe

Adds tartness and enhances fruit flavors in gummies and chewables.

Apple Juice Concentrate Safe

It is used as a natural sweetener.

Natural Flavor Safe

Improves taste of chewable, gummy, or liquid supplements.

Potassium Sorbate Safe

Prevents mold and yeast growth to extend shelf life.

Xanthan Gum Safe

Thickens and stabilizes liquid and semi-solid supplements.

Brown Rice Generally_safe

It is used to add bulk to the supplement.

Price Comparison

Price History

Tracked across major retailers. Updated periodically.

$44$43$42$41$40 Mar 12 $42.00
iHerb

Prices shown at time of last check. Click a retailer to see current price. GoodSupp is not affiliated with any retailer.

Brand Trust Report
Nature's Way

Founded 1969 · Green Bay, Wisconsin, USA · 481 products · naturesway.com

Certifications

5 certifications
Consumerlab Verified Source
Labdoor Verified Source
Non Gmo Project Verified Source
Nsf Gmp Verified Source
Usda Organic Verified Source

Transparency

5 claims
Third Party Testing Claim — Verified Source
Coa Availability — Claimed Source
Testing Lab Disclosure — Verified Source
In House Testing — Verified Source

Violation History

3 incidents
Fda Warning Violations of the Foreign Supplier Verification Program (FSVP) regulation.2022-12-20Source
Lawsuit Mislabeled and fraudulent herbal supplements.2015Source
Recall Nettle capsules2002-06-28Source
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Frequently Asked Questions
Is Nature's Way Alive! Complete Liquid Multivitamin, Max Potency a good supplement?

Nature's Way Alive! Complete Liquid Multivitamin, Max Potency, Citrus, 30.4 fl oz (900 ml) received a product quality score of 80/100 in GoodSupp's independent analysis, indicating strong overall quality. The product contains 40 active ingredients with 30 servings per container. Of the 10 inactive ingredients, 7 are rated safe and 0 are flagged for review. The manufacturer, Nature's Way, holds a brand trust score of 95/100 with 5 verified certifications including Consumerlab, Labdoor, Non Gmo Project, Nsf Gmp.

What are the ingredients in Nature's Way Alive! Complete Liquid Multivitamin, Max Potency?

Nature's Way Alive! Complete Liquid Multivitamin, Max Potency contains 40 active ingredients: Calories (50), Total Carbohydrate (15 g), Total Sugars (7 g), Includes 7 g Added Sugars, Sugar Alcohol (6 g), Vitamin A (50% as retinol palmitate and 50% as beta carotene) (3,000 mcg), and 34 more. Notable high-dose ingredients include Vitamin A at 333% DV, Vitamin C at 556% DV, Vitamin E at 887% DV. Each ingredient's dosage, form, and safety rating is analyzed independently in GoodSupp's full product breakdown.

Is Nature's Way Alive! Complete Liquid Multivitamin, Max Potency safe to take?

Nature's Way Alive! Complete Liquid Multivitamin, Max Potency, Citrus, 30.4 fl oz (900 ml) has been analyzed for ingredient safety across all its components. Always consult your healthcare provider before starting any new supplement, especially if you take medications or have underlying health conditions.

Is Nature's Way a trustworthy supplement brand?

Nature's Way receives a brand trust score of 95/100 based on GoodSupp's independent analysis of certifications, regulatory history, and transparency practices. Founded in 1969 and headquartered in Green Bay, Wisconsin, USA, the company offers 481 products in their lineup. They hold 5 verified certifications including Consumerlab, Labdoor, Non Gmo Project, Nsf Gmp. Third-party certifications are independently verified and indicate the brand meets specific quality, purity, and manufacturing standards. Note: Nature's Way has 3 historical regulatory incidents on record, which are factored into the trust score.

How much vitamin d3 should i take daily?

The optimal dosage depends on your individual health needs, age, sex, and current nutrient levels. Recommended daily amounts are established by health authorities but may vary from therapeutic doses used in clinical research. It's important to check the Supplement Facts label for the exact amount per serving and compare it against the % Daily Value. Some supplements provide mega-doses well above the Daily Value, which may not be necessary and in some cases could be harmful — particularly for fat-soluble vitamins (A, D, E, K) that accumulate in the body. GoodSupp's efficacy analysis evaluates whether a product's dosages align with clinically studied amounts. Always consult your healthcare provider for personalized dosage recommendations.

What does vitamin d do?

This is an important question for supplement consumers. The dietary supplement industry is largely self-regulated, which means product quality, ingredient transparency, and safety practices vary significantly between brands and products. The most reliable way to evaluate any supplement is to check for third-party testing certifications, review the full ingredient list and dosages, and research the brand's regulatory track record. GoodSupp's database of over 250,000 analyzed products provides independent quality scores, ingredient safety ratings, and brand trust reports to help you make evidence-based decisions.

How much vitamin d3 per day for a woman?

The optimal dosage depends on your individual health needs, age, sex, and current nutrient levels. Recommended daily amounts are established by health authorities but may vary from therapeutic doses used in clinical research. It's important to check the Supplement Facts label for the exact amount per serving and compare it against the % Daily Value. Some supplements provide mega-doses well above the Daily Value, which may not be necessary and in some cases could be harmful — particularly for fat-soluble vitamins (A, D, E, K) that accumulate in the body. GoodSupp's efficacy analysis evaluates whether a product's dosages align with clinically studied amounts. Always consult your healthcare provider for personalized dosage recommendations.

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Disclaimer: GoodSupp provides independent supplement quality analysis for informational purposes only. Scores are generated algorithmically based on ingredient profiles, brand certifications, and public records. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Product data is sourced from manufacturer labels and public databases. GoodSupp is not affiliated with any supplement brand.